Professional Documents
Culture Documents
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iii. Individual subject lecturer has not to be burdened
although he plays the more important role.
From cooperation and collaboration to team teaching
From book
Difference between EAP and EOP
S EAP EOP
r.
1 Part of course Need in field
2 Focus on common-core Focus on features of
specific discipline
3 Writing short reports English consultants in
hospital need
4 English in written English for patient's
medical communication interaction with doctor
NEEDS ANALYSIS
Pilbeam (1979): He suggests that needs analysis should be
concerned with establishing both a target profile of language
skills and profile of personal ability.
3
Difference between (General English) and (English for
Specific Purposes)
Sr# GE ESP
1 Needs are not Awareness of need
identified
2 No awareness of Awareness of Target
target situation situation
Target situation
:identifiable needs
LECTURE#08
CHAPTER 4: CHARACTERISTICS OF BUSINESS
ENGLISH
4
Offshore English (Guy and Muttock, 1995)
Europeans who A not share their fast languages and have
learned English for practical purposes rather English for
academic purposes.
Definition of business English (Pickett, 1986)
General English
Business
English
Communication among
business
Specialized language of
particular business
NEEDS ANALYSIS
Pilbeam (1979): He suggests that needs analysis should be
concerned with establishing both a target profile of language
skills and profile of personal ability.
Key issues for Business English
Language communication in business is at two levels:
(A)Micro level:
1. Discourse communities
2. Business genres
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3. Key communicative events
(B)Macro level
4. Function grammar and lexis
1. Discourse communities
Three factors are significant in discourse communities:
What type of relation?
Where power lies?
Cultural values and attitudes
2. BUSINESS GENRES
Terminology mismatch
Written and spoken
Meeting and negotiations