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SALES VARIANCES
Sales variances can be used to analyze the performance of the sales function on broadly similar terms to
those for manufacturing costs. The most significant feature of sales variance calculations is that they are
calculated in terms of profit or contribution margins rather than sales value.
The sales-volume variance is the difference between a flexible-budget amount and the corresponding
static-budget amount.
The sales-mix variance is the difference between budgeted contribution margin for the actual sales mix
and budgeted contribution margin for the budgeted sales mix.
Percentage of unit sales to wholesale channel = 712,000 units ÷ 890,000 total unit = 80%.
Percentage of unit sales to wholesale channel = 756,000 units ÷ 900,000 total unit = 84%.
The budgeted and actual fixed distribution-channel costs and corporate-sustaining costs are $160,500 and
$263,000, respectively.
The sales-volume variance is the difference between a flexible-budget amount and the corresponding
static-budget amount. The sales-volume variance shows the effect on budgeted contribution margin of the
difference between actual quantities of units sold and budgeted quantity of units sold.
Level 1 $18,960 U
Static-budget variance
Budgeted
Actual Budgeted
Actual Units Contribution
of All Sales - Mix - Sales - Mix Margin Sales-Mix
Products Sold : Percentage Percentage ≥ : per Unit Variance
Wholesale 900,000 units * (0.84 – 0.80) * $0.49 per unit = $17,640 F
Retail 900,000 units * (0.16 – 0.20) * $0.98 per unit = 35,280 U
Total sales-mix variance $17,640 U
A favorable sales-mix variance arises for the wholesale channel because the 84% actual sales-mix
percentage exceeds the 80% budgeted sales-mix percentage. In contrast, the retail channel has an
unfavorable variance because the 16% actual sales-mix percentage is less than the 20% budgeted sales-
mix percentage. The sales-mix variance is unfavorable because actual sales mix shifted toward the less-
profitable wholesale channel relative to budgeted sales mix.
Market-Share Variance
The market-share variance is the difference in budgeted contribution margin for actual market size in
units caused solely by actual market share being different from budgeted market share.
The market-size variance is the difference in budgeted contribution margin at budgeted market share
caused solely by actual market size in units being different from budgeted market size in units.
Example: Assume that ABC Co. derived its total unit sales budget for April 2009 from a
management estimate of a 20% market share and a budgeted industry market size of 60,000 units
(0.20 * 60,000 units = 12,000 units). For April 2009, actual market size was 62,500 units and actual
market share was 16% (10,000 units, 62,500 units = 0.16 or 16%). Shows the columnar presentation
of how ABC sales-quantity variance can be decomposed into market-share and market-size variances.
Static Budget:
Actual Market Size Actual Market Size Budgeted Market Size
Actual Market Share Budgeted Market Share Budgeted Market Share
Budgeted Contribution Budgeted Contribution Budgeted Contribution
Margin per Unit Margin per Unit Margin per Unit
$80,000 U $16,000 F
Market-share variance Market-size variance
The market-size variance is favorable because actual market size increased 4.17% [(62,500 – 60,000) ÷
60,000 = 0.417, or 4.17%] compared to budgeted market size. The market-size variance is influenced by
economy-wide factors and shifts in consumer preferences that are outside the managers’ control, whereas
the market-share variance measures how well managers performed relative to their peers. ABC Co.
products also experienced quality-control problems that were the subject of negative media coverage,
leading to a significant drop in market share, even as overall industry sales were growing.
Input Variance
Mix and Yield Variances: Materials and Labor
If it is possible to substitute one direct material input for another or one type of direct labor for another,
variances can occur.
A mix variance results whenever the actual mix of inputs differs from the standard mix.
A yield variance results whenever the actual yield (output) differs from the standard yield.
For direct materials, the sum of the mix and yield variances equals the material usage variance; for direct
labor, the sum is the labor efficiency variance.
The direct materials mix variance is the difference between the standard cost of the actual mix of inputs
used and the standard cost of the mix of inputs that should have been used.
Standard mix quantity (SM) is the quantity of each input that should have been used given the total actual
input quantity.
Thus, the materials mix variance for all input materials = ∑ (AQ i – SM i) × Sp i
The direct materials yield variance is the difference between the standard cost of the actual yield of
output units and the standard cost of the yield of output that should have been produced. Steps to compute
the yield variance are as follows:
o Identify the total standard input units and the expected standard yield units. Use the standard
input-output relationship to compute the standard yield ratio.
MUV: Total standard input = Actual yield / Yield ratio = 37,000 / [5/(3 + 4)] = 37,000 / .714 = 51,800
SQ(Yellow Color) = 51,800 × 3/7 = 22,200
SQ(Red Color) = 51,800 × 4/7 = 29,600
AQ SQ AQ – SQ (AQ – SQ)SP
21,000 22,200 –1,200 –$ 2,700
26,000 29,600 –3,600 – 27,000
–$29,700 Favorable
2. Mix variance
AQ SQ AQ – SQ SP (AQ – SQ)SP
21,000 20,143 857 $2.25 $1,928.25
26,000 26,857 –857 $7.50 – 6,427.50
–$4,499.25 Favorable
(21,000 + 26,000) × 3/(3 + 4) = 20,143
(21,000 + 26,000) × 4/(3 + 4) = 26,857
Ethio-Music employs two workers in his guitar-making business. The first worker, Nathan, has been
making guitars for 20 years and is paid $30 per hour. The second worker, Abreham, is less experienced,
and is paid $20 per hour. One guitar requires, on average, 10 hours of labor. The budgeted direct labor
quantities and prices for one guitar are as follows:
That is, each guitar is budgeted to require 10 hours of direct labor, comprised of 60% of Nathan’s labor
and 40% of Abreham’s, although sometimes Abreham works more hours on a particular guitar and
Nathan less, or vice versa, with no obvious change in the quality or function of the guitar.
Productivity.
Measures the relationship between actual inputs used (both quantities and costs) and actual outputs
produced; the lower the inputs for a given quantity of outputs or the higher the outputs for a given
quantity of inputs, the higher the productivity.
Partial Productivity, the most frequently used productivity measure, compares the quantity of output
produced with the quantity of an individual input used. In its most common form, partial productivity is
expressed as a ratio:
Total factor productivity (TFP) is the ratio of the quantity of output produced to the costs of all inputs
used based on current-period prices.