R^3LH Advertising

Agency
Marketing Agency

We offer a wide range of both offline and online advertising

agency services and marketing activations to promote
integrated solutions and create client loyalty. We support to
bring positive impact in the community.

Raafea Javaid 2017_CS_642

Laiba Ahmad 2017_CS_603
Hira Rasool 2017_CS_606
Rabia Khalid 2017_CS_630
Rabia Mujahid 2017_CS_621
 1- Executive Summary

Objective
R3LH advertising agency builds up with dynamic experienced professionals who are consistently
delivering transformative marketing goals.

We offer a wide range of both offline and online advertising agency services and marketing activations
to promote integrated solutions and create client loyalty.

Mission
Our Objective is to offer notable innovative and result oriented advertising expertise. Integrated Custom
promotion strategy and brand insights with a purpose to help a business concerns to boost up their sales
all over Pakistan.

Our Partners are enriched with the latest and innovative trends and technology. We strive to be a
financially strong, growth –oriented company for our employees and clients. We are committed to be a
responsible corporate citizen to benefit all.

Keys to success
Successful advertising agencies need to follow the best strategies in order to survive in the hyper-
competitive marketplace. We want to achieve in our marketing agency business plan, will help in making
a defined strategic plan to achieve them.

 Emphasize Personal Relationships with Clients

 Explain What You Do Easily
 Have a Consistent Track Record of Matching Audiences
 Solve the Key Problem for the Client
 Ask For Referrals
 Embrace Social Media

2 - Company Summary

Company Ownership
Raafea Javaid will be the owner of R3LH Advertising agency. Raafea is a Bachelor in Advertising and
Digital Media Design from the University of Punjab and has a two-year experience of working as
Advertising Manager. By the mix of both her ideas and management skills, Raafea is confident that soon
she will be able to be prominent and distinct in the market she is going to serve.
Company History

Raafea has always been passionate about starting her own business. Her degree and her interests
toward digital marketing persuaded her to start a marketing company. This will be a source of earning a
profit while using her dedication and skills in this profession.

Due to her prior experience as an Advertising manager, Raafea knew well how to start a marketing
agency. Raafea will hire a team of experienced web developers, painters, artists, billboard designers,
and general assistants to advertise others’ business. A place will be taken on rent and necessary
equipment like computers, advertising flags, banners, paint, brushes, boards, and accessories will be
bought. Raafea has decided to provide a comfortable and learning environment for her team and also
to make a complacent place for the customers to sit and see our advertising projects. The startup
summary is as follows:

Startup Cost
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Expenses Assets Investment Loan

XStartup Expenses

R^3LH Advertising Agency

Sources of Capital
Owners' Investment (name and
percent ownership)

Your name and percent ownership Raafea

___60%

Other investor 10%

Other investor 20%

Other investor 10%

Total Investment $ 0

Bank Loans

Bank 1 N/A

Bank 2 N/A

Bank 3 N/A

Bank 4 N/A

Total Bank Loans $ -

Other Loans

Source 1 $ 50,000

Source 2 60,000

Total Other Loans $

110,000

Startup Expenses

Buildings/Real Estate

Purchase $
 10,000,000

Construction 90,000

Remodeling 30,000

Other 10,000

Total Buildings/Real Estate $

10,130,000

Leasehold Improvements

Item 1 N/A

Item 2 N/A

Item 3 N/A

Item 4 N/A

Total Leasehold Improvements $ -

Capital Equipment List

Furniture $
200,000

Equipment 30,000

Fixtures 20,000

Machinery 300,000

Other 10,000

Total Capital Equipment $

560,000

Location and Admin Expenses

Rent & Related Costs N/A

Utility deposits 10,000

Legal and accounting fees 200,000

Prepaid insurance 300,000

Pre-opening salaries
2,000,000

Other N/A

Total Location and Admin Expenses $

2,510,000

Opening Inventory

Category 1 $ 50,000

Category 2 50,000

Category 3 40,000

Category 4 60,000

Category 5 100,000

Total Inventory $
300,000

Advertising and Promotional Expenses

Advertising $ 30,000

Signage 20,000

Printing 40,000

Travel/entertainment 50,000

Other/additional categories 10,000

Total Advertising/Promotional $
Expenses 150,000
Other Expenses

Other expense 1 $ 20,000

Other expense 2 10,000

Total Other Expenses $ 30,000

Reserve for Contingencies $ -

Working Capital $ -

Summary Statement

Sources of Capital

Owners' and other investments $ 0

Bank loans -

Other loans 110,000

Total Source of Funds $

110,000

Startup Expenses

Buildings/real estate $
10,130,000

Leasehold improvements -

Capital equipment 560,000

Location/administration expenses
2,510,000

Opening inventory 300,000

Advertising/promotional expenses 150,000

Other expenses 30,000

Contingency fund 10,000

Working capital 10,000

Total Startup Expenses $

13,700,000

Security and Collateral for Loan Proposal

Collateral for Loans Value Description

Real estate N/A No real estate company

Other collateral N/A No loan has been taken

Other collateral N/A No loan has been taken

Other collateral N/A No loan has been taken

Owners

Your name here Raafea Javaid

Other owner Laiba Ahmad

Other owner Hira Rasool

Other owner Rabia square

Loan Guarantors (other than owners)

Loan guarantor 1 NO

Loan guarantor 2 NO
Loan guarantor 3 NO

3 - Products

Before deciding the services Raafea analyzed what others are lacking in this domain. To adopt additional
paths for advertisement besides traditional means Raafea has decided to start a digital marketing
agency. The overall services will provide are given here:

 Printing innovative flyers and brochures

 Designing appealing and unique billboards
 Making related banners and flags
 Making business cards and invitation cards
 Advertising through social media sites, websites, and emails
 Advertising using the technique of search engine optimization

6 - Strategy and Implementation Summary

SWOT Analysis
Strengths
 Innovative and result driven team
 Discounts to our customers
 Network and contacts  
Weaknesses
 Lack of clients
 Lack of staff
 Limited investment
 Weak market image
Opportunities
 Attract new talent from other agencies
 Competitors failing
 Networking

Threats
 Economic instability
 Existence of other agencies
 Natural calamity

Competitive Edge

Our biggest competitive advantage is that our company will not only be making billboards and banners
but in addition to these, we will be hiring IT Experts and Web Developers to advertise through digital
media. Our skilled and experienced employees will make your website SEO friendly. Secondly, our staff
especially web developers are highly experienced and despite their prior experience they will be given
continuous learning programs. Moreover, we will be servicing online, thus enabling our customers to
facilitate online orders. Lastly, we will be offering discounts to our customers to help us in getting
introduced to a large audience.

Marketing Strategy

With many potential customers, R^3LH Advertising Agency will post appealing billboards and banners on
public places and on social media on a select group of 50,000 businesses.  We estimate a minimum
response rate percentage to which will generate 1,250 leads.  These leads will then be used to generate
business contacts.  Over the year, we will generate 5,000 leads.

Sales Strategy

 We’ll advertise through posting appealing billboards and banners on public places and on social
media
 We’ll display our works to our customers by sending them introductory letters, emails and by
exhibiting them in the waiting area for them
 We will offer a 50% discount on our services for the first two months of our launch
 We’ll ensure a 25% increase in our website traffic every month and a gradual increase in our
means to convert that traffic to our customers
Sales Forecast