Changes needed to be made in Chapter 1 and 2

Introduction
• “Jubilee” was the first chocolate to be introduced into the Pakistani market in
1983.Mitchell’s needed to introduce a new product to commemorate the 50th anniversary
of the Mitchell's brand.

• Jubilee is a very famous brand mainly due to the fact because it was established in 1983
when not many chocolates brands were in the market. Therefore, it had the advantage of
being the first ones in the market.

• The bar is of 36gms with a center of caramel and nougat line.

Please make the changes after this pointer by just

keeping it strictly to Jubilee brand and not discussing
the chocolate industry.

Problem statement

to be changed. Take reference from the document

“Problem Statement’’
Research Objectives:
(Corrected by Sir Put it as it is in both Thesis paper and
Presentation)
1. To identify target market’s level of brand recall and awareness for Jubilee
Chocolate
2. To study consumer’s perception of the brand and as how they expect it to be
revamped
3. To explore consumer consumption patterns and preferences regarding
chocolate industry of Pakistan
4. To identify the major factors that resulted in the brand losing its market share

Hypothesis
(Corrected by Sir Put it as it is in both Thesis paper and
Presentation)
Although the Millennials of Pakistan have nostalgic appeal for Jubilee chocolate
but due to lack of innovation in marketing mix they have low levels of motivation
to buy the product which caused the brand to loose market presence.

How ever verify from the document “Problem

Statement’’
Research question/s
(Corrected by Sir Put it as it is in both Thesis paper and
Presentation)
What is the level of awareness of Jubilee chocolate in the general target
population?

What are the possible factors that lead to Jubilee’s failure in market penetration?

What are the expectations of the consumers from the brand?

How can the brand regain trust of the consumers and its image in the market?

Significance of research
Needs to be corrected and written in bullet points, has
to be more than once. Take reference from the
document “Chapter 1 Example’’

Limitations of research

Needs to be corrected and written in bullet points, has

to be more than once. Take reference from the
document “Chapter 1 Example’’
Literature review

Statistical data extraction:

http://www.pacra.com.pk/uploads/doc_report/Consumer%20Goods%20[Read-Only].pdf

https://saifdewan.wordpress.com/2009/10/05/branded-chocolate-and-confectionery-industry-of-
pakistan/

https://www.trademap.org/Index.aspx?AspxAutoDetectCookieSupport=1

https://saifdewan.wordpress.com/2020/06/05/the-lock-down-effect-on-chocolate-consumption/

https://www.youtube.com/watch?v=NgWpXKzQxMo&feature=youtu.be

https://saifdewan.wordpress.com/2020/02/15/types-of-chocolate/

https://profit.pakistantoday.com.pk/2017/12/04/kuch-meetha-ho-jaye/

Above articles are from where you have to extract the data and then
put it under the following headings:

1. Branded chocolate and confectionery industry of Pakistan

2. Types of chocolate
3. Lockdown effect on chocolate consumption
4. Confectionery Market Growth, And Forecasts (2020 - 2025)

We need to put graphs, maps, statistics, tables etc which you will find
in the links I have shared above.
 Lastly please make the review presentation
first using my ppt named”

01

A S S IG N M E N T
NO 2

SYEDA NEHA KHALID

1957133

As reference for ppt template style to get an idea that this is

the level of presentation design required not less but more.