BAJAJ Auto Ltd.

Industry - Automobile Subsidiaries - Bajaj Auto International Holdings BV (BAIH BV) is the only 100% Netherlands based subsidiary of Bajaj Auto.
Founder - Jamnalal Bajaj( In 1945)
Key People – Rahul Bajaj(Chairman),Rajiv Bajaj(CEO), Mergers & Acquisitions:
Madhur Bajaj- Vice Chairman, Pradeep Shrivastava- • Bajaj Auto Limited acquired technology from its foreign partners: Kawasaki - motorcycles, Kubota -diesel engines, and
Executive Director Cagiva - scooters in the 1990s.
Headquarter - Pune • Several new designs and a dozen upgrades of existing scooters came out in the years 1998 and 1999. These combined
with a surge in consumer confidence propelled Bajaj sales records and it began to regain market share in the fast-growing
Mission - To focus on a value based manufacturing; motorcycle segment.
continual improvement; total elimination of wastes; & a • In late 1999, Rahul Bajaj made a bid to acquire 10% of Piaggio for $65 million. A seat on the board and an exclusive
pollution free & safe environment. Piaggio distributorship in India were the conditions attached by Bajaj to this purchase of minority share.
Vision - To attain a world class excellence by
News & Facts –
demonstration the value added products to consumers. CSR - Concept of Trusteeship and the common good
• Bajaj Auto launches KTM Duke 250 BS6 model with split
Culture & Values - Culture of empowerment, embedded in business founded on the basis of ethical, value-
headlamps in India.
The superior quality of life, Employee friendly work based and transparent functioning.
• Uber, Baja installed 100,000 safety partitions in autorickshaws
practices & Let's grow together • Education
• Baja Auto’s profit before tax plunges by 57% in Q1 FY 20. • Environment & Natural Resources
History –  Flagship projects for Bajaj Auto
• M/s Bachraj Trading Limited was formed on November 29, 1945, as a 1. Bajaj Education Initiative (BEI) - Covers 76 low-cost schools
Marketing Campaigns (a mix of private and government schools) in the Pimpri-
forerunner to Bajaj Auto. • The World’s Favorite Indian
• 1947 Bajaj Auto Group was diversified by bringing into cement, Ayurvedic Chinchwad area of Pune and supports them with
• Humara Bajaj infrastructure development and capacity building.
medicines, electrical equipment, and appliances, as well as scooters.
• It began selling imported two and three-wheeler vehicles in 1948 . 2. The e-Learning Project- Reached more than 1550 schools
Competitions – Bajaj Off Road till date- covering Maharashtra and Rajasthan. Both of
• In 1960, Bajaj Auto became a public limited company.
• The three-wheeler goods carrier and Bajaj Chetak were introduced in the these projects are implemented by Jankidevi Bajaj Gram
early part of the 1970s while the Bajaj Super and three-wheeled, rear- Vikas Sanstha(NGO’s)
Interns ( Digital Marketing)
 In addition Bajaj Auto has supported school infrastructure
engine autorickshaw came in 1976 and 1977. • Aman Agarwal
development, vocational training for entrepreneurship,
• Sonakshi Agarwal
teach-to-lead as well as scholarships for meritorious
Products: • Mudit Gandhi
• Motorcycles (Platina, Discover, Avenger, CT100, Dominar, Pulsar, Platina, V), students.
• Shreyas Dhole
 Also supporting Bhartiya Yuva Shakti Trust (BYST) in training
scooters (Vespa), auto-rickshaws (Bajaj Intracity) and recently low-cost cars. • Sanket Anshuman
• India's largest exporter of motorcycles and three-wheelers. 47% of its 25000 young persons in Aurangabad and Wardha to create
• Palanati Karthik
1000 entrepreneurs in 5 years. Over 177 entrepreneurs
exports are made to Africa where Boxer Motorcycle is the largest selling • Riya Bhargava
single brand in Africa. have been created in the first 2 years of the project.