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Compensation, esteem
valence and job
performance: an
empirical assessment of
Alderfer's ERG theory
C.A. Arnolds & Christo Boshoff
Published online: 18 Feb 2011.
To cite this article: C.A. Arnolds & Christo Boshoff (2002) Compensation,
esteem valence and job performance: an empirical assessment of Alderfer's
ERG theory, The International Journal of Human Resource Management,
13:4, 697-719, DOI: 10.1080/09585190210125868
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Int. J. of Human Resource Management 13:4 June 2002 697–719
Abstract Improving the job performance of employees has been the focus of many
motivation theories, especially the need theories. These theories have however been
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Introduction
One of the most important organizational goals of any business rm is the maximization
of its return on investment by reducing production or service delivery costs. This goal,
together with the competitive nature of global business today, has increased the
importance of cost reduction and the delivery of quality goods and services. As a result,
many rms have had to re-evaluate the effectiveness of their operations. Organizational
effectiveness, de ned as the extent to which an organization achieves its goals (Mullins,
1999: 861), is largely dependent on the productive utilization of the materials,
machines, money and people power in the production and delivery processes of rms.
It is particularly important that the people power input of the production process of
rms is effectively and ef ciently utilized, as people to a large degree control the other
input elements in the production process. In other words, rms need effective and
productive employees whose job performance is at an optimal level to be able to
behaviour worthwhile (Heath, 1999: 27). This means that the in uence of rewards on
variables within people, such as their personality, beliefs, values, etc., could play a
signi cant role in whether they will be motivated or not.
It appears that the last word on the motivation of employees has not yet been spoken.
Ettorre (1999: 8), for instance, still asks the question: is salary a motivator? Many
companies are still struggling with motivational issues and bemoan the job-hopping and
concomitant brain drain of skilled people from their companies (Bennett, 2000: 2). To
overcome this problem and following the notion of different motivational strategies for
different people, the idea of customized compensation packages for employees is often
suggested (Scharge, 2000: 274). Igalens and Roussel (1999: 1016), however, could not
nd empirical support for the proposal that employees on various organizational levels
differ in how they value exible pay and fringe bene ts.
Against this background, the present study attempts to make a more complete
assessment of the in uence of need satisfaction on work behaviour by revisiting the
Alderfer ERG theory. To achieve this purpose the interrelationship between the
Alderfer needs, personality and job performance is investigated.
positive in uence on the job performance of both top managers and frontline
employees. The satisfaction with fringe bene ts and relatedness needs from superiors
did not in uence the performance of top managers and frontline employees sig-
ni cantly. The in uence of relatedness need satisfaction from peers, however, had a
signi cant positive in uence on the job performance of frontline employees. The
satisfaction of growth needs impacted signi cantly on the job performance of top
managers, but not signi cantly on the job performance of frontline employees.
The ndings of the Arnolds and Boshoff (2000) study contradict certain general
beliefs on motivation. For instance, the fact that lower-order need satisfaction (fringe
bene ts) does not in uence the job performance of frontline employees is dissonant
with Maslow’s theory, as lower-order needs are supposed to motivate lower-level
employees. The empirical results also contradict the ndings of Hong et al. (1995), that
lower level employees are more concerned about security (which includes fringe
bene ts) need satisfaction. The results are further in disagreement with Alfred’s (1991)
ndings that blue-collar employees are motivated to increase their job performance
by the satisfaction of higher-order needs (respect, recognition and personal
development).
The Arnolds and Boshoff (2000) study brought to the fore important questions, as far
as the motivation of top managers and frontline (lower-level) employees is concerned.
First, does the satisfaction of security (fringe bene ts) needs not in uence the job
performance of frontline employees as suggested by Maslow’s theory? Second, are
frontline employees not motivated by the satisfaction of higher-order needs (growth) as
Alfred’s (1991) ndings suggest? Third, does the satisfaction of fringe bene t needs
and the respect from peers and superiors play no important role in the motivation of top
managers?
The answers to these questions seem to be present in the elements of valence and
instrumentality as proposed by the expectancy theory. According to Victor Vroom’s
(1964) expectancy theory an employee’s job performance is determined by the extent to
which rst-level outcomes (higher levels of performance) lead to second-level
outcomes (need satisfaction, such as praise, friendship, wages etc.). The level of
performance will, however, be determined by the extent to which these second-level
outcomes (need satisfaction) are valued by the individual (Steers and Black, 1994). This
study considers whether higher job performance will be attained if needs to which an
employee attaches high valence are satis ed.
Against the background of the above-mentioned questions, another important
variable, namely individual differences among people, needs to be considered. An
expressed shortcoming in the research on need theories is the fact that no provision is
Arnolds and Boshoff: Compensation, esteem valence and performance 701
made for individual differences among people. Although a theory such as Maslow’s, for
instance, recognizes individual differences in what motivates people (Mullins, 1999:
417), research on his theory has often neglected this aspect. No comprehensive study
has as yet been done on the intervening effect of individual characteristics on the
relationship between need satisfaction and job outcomes. The relationship between need
satisfaction and personality variables and their effect on performance outcomes have
not been investigated. This is necessary because according to Sharma (1991) an
individual is said to be an individual because ‘he has acquired a distinctive pattern of
cognitive style as a trait of his personality, and a speci c level of motivational process’.
It is believed in some quarters that knowledge on personality traits, such as locus of
control, authoritarianism, self-monitoring (Smit and Cronjé, 1992: 273) and self-esteem
(Schein, 1971) enables management to predict the work behaviour of employees more
accurately.
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the evaluation that the individual makes and customarily maintains with regard to
himself; it expresses an attitude of approval or disapproval and indicates the extent to
which the individual believes himself to be capable, signi cant, successful and worthy. In
short, self-esteem is a personal judgement of worthiness that is expressed in the attitudes
the individual holds.
(Burns, 1979: 55)
It was also reported by Fox et al. (1993: 690), that pay, when perceived as instrumental
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H1: Need satisfaction (as measured by the Alderfer needs) exerts a positive
in uence on self-esteem, which in turn, exerts a positive in uence on employee
job performance (as measured by performance intentions).
Objectives
The main objective of this study is to investigate whether the job performance of top
managers and frontline employees can be improved by satisfying the human needs they
value in the work situation. More speci cally, the study investigates to what extent a
personality variable (self-esteem) acts as intervening variable moderating the relation-
ship between need satisfaction (as modelled by Alderfer) and the performance
intentions (as surrogate measure of employee job performance) of top managers and
frontline employees.
Methodology
The sample
The sampling procedure used in this study was a combination of random sampling, on
the one hand, and convenience and judgemental sampling, on the one hand. Address
lists of a sample of business organizations from the manufacturing, trade and service
sectors in South Africa, which employ fty and more employees (management
included) were randomly selected from the database at the Bureau of Marketing
Research at the University of South Africa (UNISA). One thousand ve hundred
(1,500) questionnaires were mailed to the chief executive of cers of these rms.
Organizations with suf cient numbers of lower level/frontline employees were
identi ed on a convenience basis. Employees who t the de nition of a frontline
employee were selected on a judgemental basis. One thousand (1,000) questionnaires
were distributed in this manner to frontline employees in the banking, retail, security
and legal industries in various South African metropolitan areas. Frontline employees
Arnolds and Boshoff: Compensation, esteem valence and performance 703
were regarded, for the purpose of this study as lower level employees and include those
non-management groups of employees who are at the frontline of service provision,
such as bank tellers, secretaries, sales clerks and security personnel.
Five hundred and seventeen (517) usable questionnaires (an overall response rate of
20.7 per cent) were returned. This was made up of 304 top managers (response rate 5
20.2 per cent) and 213 frontline employees (response rate 5 21.3 per cent). The overall
and individual response rates exceeded the absolute minimum response rate of 8 per cent
needed in both nite and in nite populations (Martins et al., 1996: 271). For the purposes
of applying structural equation modelling, the sample size also comfortably exceeds the
minimum of 100 respondents per model suggested by Hair et al. (1995: 637).
Out of 304 top management respondents only thirty- ve (11.5 per cent) were
females, while the frontline sample consisted of 114 females and 99 males. This is a fair
re ection of the composition of the workforce at these occupational levels in South
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Africa. The gender sub-samples were, however, too small (Hair et al., 1995) to conduct
a multivariate analysis based on gender. Such an analysis was therefore not done in this
study. For the same small sub-sample reason and due to the highly sensitive nature of
racial classi cation in South Africa an analysis based on race was not conducted in this
study. Respondents often refuse to complete questionnaires that refer to race.
The instrument used to measure the extent to which the respondent’s job permits the
satisfaction of needs according to the ERG theory was developed by Alderfer (1967),
who reported favourable results on the convergent and discriminant validation of the
instrument. Spearman-Brown reliability coef cients ranging from 0.80 to 0.88 were
reported for the ve ERG sub-scales.
Performance intentions of respondents were assessed using the instrument developed
by Shore et al. (1990). One item, namely ‘I could do a lot more work if I tried a little
harder’, from the Cranny et al. (1992) scale was added to make the performance
intention scale a 4-item one. This was done for reasons of consistency as all other scales
comprised four or more items. Cronbach (1951) reliability coef cients ranging from
0.60 to 0.84 were reported for the performance intention scale (Shore et al., 1990).
Rosenberg’s (1965) scale was used to measure the self-esteem variable. This measure
taps a uni-dimensional index of global self-esteem and has been reported to have a
reproducibility index of 0.93, an item scalability of 0.73 and test-retest reliability of
0.85 (Burns, 1979). Lopez and Greenhaus (1978) reported adequate convergent and
discriminant validity levels, and a reliability coef cient of 0.78 for this instrument.
It is evident from the preceding review that instruments with acceptable validity and
reliability were used to investigate the variables under scrutiny. Respondents were
requested to respond to all questions in the above-mentioned instruments on a seven-
point Likert scale.
Data analysis
The internal reliability of the measuring instruments was assessed by calculating their
Cronbach alpha coef cients. To assess the discriminant validity of the measuring
instruments exploratory factor analyses were conducted, using the computer programme
BMDP4M (Frane et al., 1990). Maximum likelihood was speci ed as the method of
704 The International Journal of Human Resource Management
Table 1 Rotated factor loadings: Alderfer’s model: top management sample1
Note
1
Loadings greater than .03 were considered signi cant
factor extraction and a Direct Quartimin oblique rotation of the original factor matrix
was used (Jennrich and Sampson, 1966) in all instances.
The extraction of ve factors (existence needs-pay, existence needs-fringe bene ts,
relatedness needs-respect from superiors, relatedness needs-respect from peers and
growth needs) was speci ed in the factor analyses of the Alderfer needs for both the top
management and frontline employee samples. The empirical evidence supported the
surmized ve separate and distinct variables as suggested in the literature.
Based on the factor analyses (and the resultant Tables 1 and 2), Table 3 identi es the
items which were regarded as measures of the individual latent variables retained in the
theoretical models. Only these items (see Table 4 for description) were used in all
subsequent statistical procedures.
Table 3 also indicates the Cronbach alphas of the latent variables that were included
in the nal theoretical models. All the Cronbach reliability coef cients were above
0.550 and thus above the cut-off point needed for basic research (Pierce and Dunham,
1987; Smith et al., 1983; Tharenou, 1993).
It has been suggested that an empirical investigation of the causal relationships between
need satisfaction and certain behavioural outcomes could provide a more appropriate
test of motivation theory (Wahba and Bridwell, 1976: 231). As the present study is an
Arnolds and Boshoff: Compensation, esteem valence and performance 705
1
Table 2 Rotated factor loadings: Alderfer’s model, frontline employee sample
Note
1
Loadings greater than 0.3 were considered signi cant
Final
Measuring Cronbach
Latent variable variables alpha
attempt to assess the causality of need satisfaction according to the Alderfer theory,
structural equation modelling was considered as the appropriate technique for this
purpose.
Structural equation analysis, or modelling (SEM), is a multivariate technique
combining aspects of multiple regression and factor analysis to estimate a series of
706 The International Journal of Human Resource Management
Table 4 Description of scale items
The in uence of the satisfaction of the Alderfer needs on self-esteem and self-esteem
on job performance of top managers
Figure 2 depicts the causal model constructed to investigate the in uence of the
satisfaction of the Alderfer needs on employee job performance via the effect of the
former on self-esteem as an intervening variable. The computer programme RAMONA
(Browne and Mels, 1996) was used to analyse the causal model and the results thereof
are reported in Figure 2.
The empirical results con rm the importance of self-esteem as a signi cant
determinant of job performance. Figure 2 shows that self-esteem signi cantly (0.583,
p , 0.01) in uences the performance intentions (the surrogate measure of job
performance) of top managers.
The results indicate that growth need satisfaction was signi cantly (0.760, p , 0.01)
related to self-esteem. The satisfaction of existence needs (pay and fringe bene ts) and
relatedness needs (to peers and superiors) has no signi cant in uence on self-esteem.
The results reveal that the job performance of top managers can be increased by
enhancing their self-esteem via the satisfaction of their growth needs. Providing for
opportunities for creativity, self-ful lment, advancement and autonomy for top
managers in the rm could thus signi cantly improve their job performance.
The results also suggest that the positive self-esteem of a top manager is not
reinforced by the manager’s perception of the extent to which the rm satis es his/her
need for pay and fringe bene ts. The satisfaction of relatedness needs from peers and
superiors also does not improve a top manager’s self-esteem. It appears that the results
support the theory of Herzberg et al. (1959) that lower-order needs, such as pay, fringe
bene ts and relatedness (af liation) needs, are all hygiene factors, which eliminate
dissatisfaction, but do not motivate top-level employees. According to Herzberg et al.
(1959), top-level managers are motivated by higher-order needs, such as growth,
advancement and achievement.
The empirical results (path coef cients) indicate that the hypothesis (H1), that need
satisfaction (as measured by the Alderfer needs) exerts a positive in uence on self-
esteem, which, in turn, exerts a positive in uence on employee job performance (as
measured by performance intentions), is supported as far as growth need satisfaction is
708 The International Journal of Human Resource Management
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Figure 2 The in uence of need satisfaction on employee job performance with self-esteem as
intervening variable: Alderfer’s theory – top management
concerned. The hypothesis (H1) is, however, not supported as far as the satisfaction of
relatedness needs (peers and superiors) and existence needs (pay and fringe bene ts) is
concerned.
Arnolds and Boshoff: Compensation, esteem valence and performance 709
The in uence of the satisfaction of the Alderfer needs on self-esteem and self-esteem
on job performance of frontline employees
The causal model, constructed to investigate the in uence of the satisfaction of the
Alderfer needs on employee job performance of frontline employees via the
enhancement of self-esteem as an intervening variable, is depicted in Figure 3. The
computer programme RAMONA (Browne and Mels, 1996) was again used to analyse
the causal model and the results are reported in Figure 3 as well.
Similar to the results of the top management sample (Figure 2), self-esteem emerged
as a signi cant determinant of employee job performance. The empirical results (0.362,
p , 0.01) concur with previous research that the job performance of employees can be
signi cantly increased if a positive self-esteem is inculcated and nurtured.
The empirical results reveal that the satisfaction of growth needs had a signi cant
in uence (0.243, p , 0.05) on self-esteem and thus an indirect impact on performance
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Figure 3 The in uence of need satisfaction on employee job performance with self-esteem as
intervening variable: Alderfer’s theory – frontline employees
needs from superiors is concerned, because the results show a negative relationship
between the satisfaction of relatedness needs from superiors and self-esteem as a
Arnolds and Boshoff: Compensation, esteem valence and performance 711
personality variable. Hypothesis H1 is also rejected with regard to the satisfaction of
existence needs for pay and fringe bene ts. There was no signi cant causal relation
between these need satisfactions and the self-esteem of frontline employees.
The indices of t
The t indices of the causal models were examined to establish the extent to which
these models represent acceptable approximations of the data. To this end various t
indices (Hair et al., 1995) were calculated.
Table 5 shows that the relationship between the chi-square, degrees of freedom and
exceedance probability values of the models indicates that the Alderfer model does not
represent an acceptable t between the observed and predicted matrices. An exceedance
probability (signi cance) level of above 0.1 shows a non-signi cant difference between
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the observed and predicted matrices (Hair et al., 1995: 683) and therefore an acceptable
model t. Table 5 indicates that the Alderfer model shows no statistical difference
(signi cance level 5 0.001) between the observed and predicted input data. Against this
background the hypothesized t of the Alderfer model must be rejected. Hair et al.
(1995: 683–4), however, caution that the chi-square exhibits the shortcoming of
indicating signi cant differences between the actual and estimated matrices as sample
sizes become larger than 200 respondents. The sample size in the present study is 213
respondents. Due to this shortcoming more improved t indices, namely the root mean
square error of approximation (RMSEA) and the goodness-of- t (GFI) indices were
considered.
The RMSEA and GFI indices reported in Table 5 meet the minimum acceptable
standards proposed by Hair et al. (1995: 689). The RMSEAs of 0.068 and 0.065
(MacCullam et al., 1996) of the two models, for example, indicate that both models
represent a reasonable t of the responses from the sample from which they were
drawn. The GFI, believed to be one of the best absolute indices of model t (Hoyle,
1995), indicates the overall degree of t of the hypothesized model on the data. High
GFI values in the range from nil (0) to one (1), such as those reported in Table 5, are
indicative of reasonable or acceptable model t.
The normed chi-square (x 2) index, which provides an indication of the extent to
which model t has been achieved by ‘over tting’ the data, shows acceptable
parsimony. Although the normed x 2 is subject to the same shortcoming of the chi-
square as discussed above, the Alderfer (1.906) model produced a parsimony level
which falls within the acceptable limits of more than 1.0 and less than 2.0 as suggested
by Hair et al. (1995: 687).
The empirical results revealed that top managers are primarily motivated by growth
needs, in other words, higher-order needs. This means that a challenging working
environment that provides opportunities for creativity, self-ful lment, advancement and
autonomy is a key motivator of the job performance of top managers. The need for
autonomy, creativity and advancement can be satis ed by putting the manager in charge
of projects that have to be driven from the conceptual phase to the completion phase. It
is believed that a person often experiences the feeling of self-ful lment and creativity
enhancement when a person starts and nishes a task.
Creativity must be actively managed by engendering an organizational culture that
promotes a fair and constructive judgement of ideas, rewards and recognizes
programmes for creative work and provides for mechanisms for the development and
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active ow of ideas (Amabile, 1997). Role models and mentors who set goals, support
colleagues, value the contributions of top managers and show con dence in top
managers need to be identi ed and inspired to play this role. Creativity teams, which
include top managers and diversely skilled employees from various organizational
levels, need to be established and supported with the necessary resources in terms of
funds, materials, facilities and information. Impediments to creating a culture of
creativity, such as unhealthy internal politics in the rm, destructive criticism of new
ideas, negative internal competition, the tendency to avoid risk and the over-emphasis
on maintaining the status quo, must be avoided, reduced or eliminated.
The empirical results suggest that the performance intentions of top managers would
be affected by their perceptions of advancement opportunities and personal growth.
This is an indication to the human resources directors in charge of identifying top
management potential in the rm, to pay particular attention to promotion policies and
programmes of their rms. In this regard, personal and organizational plateauing must
be managed effectively (McCampbell, 1996: 63).
The results show that frontline employees are primarily motivated by the satisfaction
of relatedness needs from peers and existence needs and particularly monetary
compensation. Relatedness from peers need satisfaction is a direct motivator, as well as
an indirect motivator via its effect on employee self-esteem. Remuneration and the
satisfaction with fringe bene ts do not enhance the self-esteem of frontline employees.
They seem to be hygiene factors that must be in place to prevent employee
dissatisfaction.
According to Maslow’s theory, higher-order needs, such as growth needs, do not
usually motivate lower-level employees, including frontline employees. The empirical
results reported in this study suggest, however, that higher-order needs such as growth
needs can motivate frontline employees via self-esteem enhancement of such
employees.
In terms of the expectancy theory it appears as if the satisfaction with pay and fringe
bene ts does not in uence the performance intentions of frontline employees, because
these need satisfactions do not have any esteem valence for these employees. In other
words, frontline employees do not have a higher regard of themselves if their rms of
employment pay them enough to acquire basic necessities such as a house, furniture and
clothes. Their self-esteem is also not enhanced by security associated with fringe
bene ts. These working conditions and fringe bene ts that satisfy these needs must,
however, be in place to prevent job dissatisfaction according to the empirical ndings
and in concurrence with Herzberg’s theory.
Arnolds and Boshoff: Compensation, esteem valence and performance 713
The second nding relates to the question of whether lower-level employees, such as
frontline employees, are never motivated by higher-order needs. Arnolds and Boshoff
(2000) found that the satisfaction of higher-order needs, such as self-actualization, does
not in uence the performance intentions of frontline employees signi cantly. The
results of the Alderfer model, however, indicate that frontline employees associate
growth need satisfaction (learning new things on the job, optimal use of abilities,
participation in decision making and opportunities for challenging work) with self-
esteem enhancement. The results suggest that the satisfaction of these needs does not
impact directly on the job performance of frontline employees. The satisfaction of these
growth needs will however improve job performance if they reinforce the self-esteem of
these employees in a way that increases the acceptance, respect and status these
employees receive from their peers.
The empirical results in the present study show that managers would err if they
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Managerial implications
A holistic overview
The impact of individual traits, such as personality characteristics for example, has
often been ignored in past studies of motivation. For this reason, managers’ motivation
interventions based on these studies could therefore also have been ineffectual.
The empirical results of the present study show that an individual’s personality (self-
esteem in this study) can exert a signi cant intervening in uence on the relationship
between need satisfaction and work behaviour. This indicates to managers that
differentiation in rewards is necessary when motivation interventions are made. This is
only possible when managers know their employees. This nding therefore suggests
that efforts must be made to understand employees at a more intimate level.
Management by walk-around, open door communication policies, social events and
personal interviews are activities management dare not neglect in order to reward
employees effectively.
The results also show that the self-esteem of frontline employees is not enhanced by
monetary rewards. Frontline employees are therefore not motivated to increase their job
performance because the pay they receive enhances their self-image. It appears that
their job performance is directly linked to their remuneration package. These employees
want to receive a fair and equitable pay for a fair day’s work, in other words, share in
the gains of their productivity. This brings to the fore the new buzz word in job
performance improvement, namely gainsharing. Gainsharing is an approach to enhance
organizational effectiveness which embraces the whole rm through a formal system of
employee involvement and nancial bonuses based on performance gains. Pay is but
one way in which employees can perceive gainsharing. Hanlon and Taylor (1991:
714 The International Journal of Human Resource Management
238–56) found that gainsharing improves employee productivity, organizational
effectiveness, positive communication and problem-solving activities by individuals
and groups. Managers therefore need to regularly evaluate employee remuneration
packages against the background of the gainsharing principle.
The empirical results also reveal that the satisfaction of relatedness needs from peers
is a signi cant causal determinant of the employee job performance of frontline
employees. This result indicates that frontline employees value the acceptance,
belongingness and respect of their peers in their working groups. Downsizing has been
shown to be a destroyer of work groups and thus employee goodwill, loyalty and
morale. The effects of downsizing on survivors in enterprises include worries about
long-term job security, a deep sense of loss, grief and depression and a drop in
credibility and trust in management on the part of survivors (Clark and Koonce, 1995).
Negative perceptions about superiors were also evident in the Alderfer model in the
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present study. The empirical results showed that the satisfaction with relatedness needs
from superiors exerted a negative in uence on the self-esteem of frontline employees.
These ndings possibly indicate the necessity of a rethink of the issue of job security on
the part of management in business enterprises. Slabbert (1997: 16) believes, if
unemployment goes unchecked its social, economic and psychological consequences
could spell the demise of mankind. Pro t-maximization at the expense of job security
is a recipe for disaster. Slabbert (1996: 49) therefore suggests that ‘reduced pro t and
redistribution of generated wealth over a wider spectrum of humanity are morally and
economically sound’ and should provide the philosophical foundation of management
thinking in the future.
The empirical results also show that the motivation of top managers must not be
neglected. Top managers are responsible for determining the vision and future direction
of an enterprise. They are the ones who must develop the long-term plans and strategic
thrust of rms and are therefore immensely important to the growth and survival of
rms. For this reason they are often headhunted by competitors. A survey by a human
resource consultancy rm, FSA-Contact, in South Africa, as reported in the Business
Times of 16 January 2000, showed that 47 per cent of engineering manufacturing top-
level staff leave their jobs for improved career opportunities elsewhere. The empirical
results of the present study suggest that the retention of top executives can be
signi cantly increased by the provision for growth need satisfaction in rms. Top
managers need challenging assignments that provide for innovativeness, autonomy and
personal growth. Matching these need satisfactions with the strategic goals of rms can
signi cantly impact the growth and survival of rms.
Pay as a motivator
The empirical results show that the performance intentions of both chief executive
of cers and frontline employees are signi cantly in uenced by their satisfaction with
pay. It appears that this relationship suggests that employees want to see their monetary
compensation as fair and equitable reward for the effort they put in. Their satisfaction
with pay, however, has no direct causal in uence on the respect the employee has for
himself, his perception of whether he is on an equal plane with others, whether he holds
a positive attitude towards himself or whether he feels useful or not. In other words, pay
has no direct in uence on an employee’s self-esteem, which means that it does not
matter whether the employee is paid adequately or not, his self-esteem will not be
affected by pay.
Arnolds and Boshoff: Compensation, esteem valence and performance 715
An employee’s compensation package is thus much more than a cash reward for a
piece of work completed. A paradigm shift in management thinking may be required to
improve the effectiveness of motivational interventions. The empirical results suggest
that pay is only important to the extent that it is instrumental in satisfying higher-order
needs, growth needs in the case of top managers and respect and acceptance by co-
workers and growth needs in the case of frontline employees. To employees their pay
is a barometer which shows that the rm values their contributions and that their inputs
contribute to the prosperity of the rm.
Pay is therefore a much stronger motivational force when linked to higher-order
needs. The empirical results con rm the proposals by Glassock and Gram (1995: 97–9)
that rewards, such as handwritten thank-you cards, tokens (‘funny money’, exchange-
able in the rm’s cafeteria, health centre, day care centre or store, but never for cash),
team celebrations during working hours, nights on the town whereby achievers and their
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family members are wined and dined by the rm, and I-made-a-difference-awards
which allow team members or individuals to go on a shopping spree or an extravagant
dining experience, could have a stronger motivational impact on the work behaviour of
employees than cash rewards. The empirical ndings also support the belief of Al e
Kohn, as cited by Levine (1994: 78), that employees must be paid well and fairly and
that everything possible then be done to help them forget about money. Kohn suggests
that this could be achieved by promoting teamwork, participation and genuine interest
in the job.
The present study has a signi cant contribution to the demysti cation of motivation.
Managers are perplexed on a daily basis by why well-paid top and middle managers
resign from rms or are just not performing as expected. It is also not always
understood why lower-level employees, who are not paid big salaries, are very
enthusiastic about their jobs and never leave them even when they receive better job
offers. The empirical results suggest that the answer could lie in the personality
variable, self-esteem. In the present study the self-esteem of both top managers and
frontline employees has a signi cant positive in uence on their performance intentions.
Shifting compensation specialists’ focus from what need satisfactions cause improved
job performance to identifying what need satisfactions are important for the self-esteem
enhancement of employees could be an important shift in motivational thinking.
For chief executive of cers the satisfaction of growth needs in uences their self-
esteem considerably. These top managers need challenging assignments, continuous
training and development and the freedom and space to plough back their skills and
expertise in the upliftment of their communities. The self-esteem of frontline employees
is strongly in uenced by the respect and acceptance from their peers. Any reward that
would enhance the image, respect and acceptance of the frontline employee by their
peers would motivate them to higher job performance. This could be achieved by the
implementation of various recognition tools and job enrichment strategies.
Frontline employees also need to feel that there are always new things to learn at
work. They would also like to make one or more important decisions every day, use a
wide range of their abilities and have the opportunity to do challenging things at work.
These are all growth needs which were shown to have a signi cant in uence on the
self-esteem of frontline employees in the study.
In summary, this study shows that perceptions of pay in uence the performance
intent of both chief executive of cers and frontline employees. Compensation via the
716 The International Journal of Human Resource Management
satisfaction of higher-order needs has a stronger motivational impact on the job
performance of these categories of employees. It is the higher-order needs that improve
job performance via self-esteem enhancement and not monetary compensation. Finally,
self-esteem is a strong determinant of job performance. Identifying the need satisfaction
that enhances self-esteem will improve employee job performance and in so doing
improve the effectiveness and pro tability of enterprises.
The present study has made signi cant contributions to the body of knowledge on
motivation and employee job performance. Certain areas, however, still need to be
explored or expanded. These areas include the application of the motivation models to
blue-collar employees and the inclusion, respectively, of determinants or antecedents of
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needs (such as age, gender, marital status, education, personal values, cultural
background, kinship responsibility, supervisory style, and promotion opportunities) and
personality variables (such as locus of control, self-monitoring and risk proneness) in
the theoretical models to improve job performance. It could, for instance, be
hypothesized that older frontline employees would be more concerned about the need
for self-actualization (growth need) the satisfaction of which will affect their self-
esteem and performance intent differently from younger frontline employees. Females
can for example be more concerned about the satisfaction of working and material
conditions (the existence need for pay and fringe bene ts) that would allow them to
carry out their maternal duties. Hong et al. (1995: 14), on the other hand, found males
to be more concerned with relatedness and growth needs, entertainment, education and
training in particular. For males the satisfaction of these needs could therefore have a
stronger in uence on their self-esteem and performance intentions. In a similar fashion,
differences in cultural socialisation can cause different in uences on self-esteem and
job performance of different cultural groups.
As far as the inclusion of personality variables in theoretical models to improve job
performance is concerned, locus of control has been reported to be an important
determinant of needs. Cunningham et al. (1995: 41), for instance, reported that external
locus of control is negatively related to the need for recognition (esteem need) and
innovativeness (growth need). Allen et al. (1997: 123), on the other hand, found
signi cant positive correlations between internal locus of control, on the one hand, and
the need for friendship of co-workers (af liation need), self-respect, responsibility,
achievement (esteem needs), growth and development of new skills (growth needs).
Against this background, the impact of different need satisfactions on the locus of
control of ‘externals’ and ‘internals’ could have a differential impact on their respective
performance intentions. The inclusion of other personality variables, such as locus of
control, could therefore increase our understanding of the interactive nature of need
satisfaction, personality and job performance.
The measures of t in Table 5 suggest that the data t the theoretical model
reasonably well. In other words, the theoretical model is a very plausible explanation of
the relationship between need satisfaction, self-esteem and performance intentions. This
does not mean that it is the only model that explains these relationships. Other equally
plausible models can also be constructed. The present study cannot and does not claim
that self-esteem is necessarily an antecedent of job performance, or the only antecedent
of job performance, or that job performance will not in uence self-esteem. The study
(based on the empirical ndings) can however claim that, for the present sample, the
satisfaction of growth needs will enhance the self-esteem and the job performance
Arnolds and Boshoff: Compensation, esteem valence and performance 717
intentions of top managers and frontline employees; that the satisfaction of the need for
relatedness to peers will enhance the self-esteem and job performance of frontline
employees; and that the satisfaction of the need for relatedness to supervisors will
negatively affect the self-esteem and job performance of frontline employees.
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