Business Plan Assignment

Mevrick App
Innovation &
Enterpreneurship

Rana Naveed Sarwar

Amir Aslam Saggo
Contents
Business Idea...............................................................................................................................................2
Inspiration:..............................................................................................................................................2
Why it will be Successful?............................................................................................................................2
Problem Statement.................................................................................................................................2
Proposed Solution...................................................................................................................................2
Marketing Strategy......................................................................................................................................2
Implementation of Idea...............................................................................................................................3
Business Idea
Inspiration:
I am a mobile application developer and Artificial intelligence expert. I have utilized AI based solutions in
many mobile apps for my clients. I thought I should utilize my skill for myself too and develop something
which is beneficial for my country as well. I brainstormed myself for several ideas and end up on the one
presented in this document. It is the Mevrick Application. Being a software engineer, it is ironic that we
thought something about medicine. But the idea came from the increasing rate of supplying bogus
medicines in the market, which is not limited to any profession or field.

Mevrick App offers access through erudite digital technology to individuals. It is an inventive notion,
which in fact made for enlightening the lives of everyone impacted by diseases. Main purpose of
developing this app is to benefit folks to take control of their health by hunting down, supervising,
managing and understanding their lives.

Why it will be Successful?

We have built this app by keeping in mind real life problem associated to bogus medicines provided by
companies. The foremost purpose of this app is to service society by detecting fake medicines. The
application provides extraordinary usability and performance speed to users.

Problem Statement
According to the World Health Organization, one in ten medical products is substandard or falsified and
likely responsible for the deaths of tens of thousands of children from diseases such as malaria and
pneumonia every year, a situation that threatens the UN’s Sustainable Development Goals.

Proposed Solution
Our application helps consumers avoid counterfeit medicine by verifying government- approved
pharmaceutical premises and individual drug brands. The app uses a barcode and location tracking
technology to identify medicines throughout the supply chain, adding that the app could work with
limited access to the internet, which makes it different from similar solutions on the market.

Strategy
We did a market research before working on our product development. How people are facing
difficulties in finding authentic medicines. After that, we initiated our development process keeping all
the user stories in mind. We are team of 3 people and we adopted entrepreneurial methods instead of
managerial so that we can maximize the innovation level and cover all required features.

For marketing, we adopted Target Marketing approach using Social Media and Reaching
Pharmaceuticals to ensure consumers that they are now able to make more informed decisions on what
and where to buy medicine.
Implementation of Idea