Looking at our current roster of celebrities, besides Kareena Kapoor the rest are sports personalities.

Given that PUMA is not only a sports but also a lifestyle brand, our next focus should be on Artists as
nothing moves culture as art and music does. Given our previous collabs with DIVINE have already
struck a chord with the youth, we should sign a long term deal with him. Apart from this we should
also rope in music producer Sajeel Kapoor from Delhi , B-Boy Flying Machine from Mumbai and
Chennai based songwriter Sofia Ashraf who can act as micro influencers. The reason for naming
these artist is apart from their art , their respective stories can provide great content for marketing.
In addition, PUMA should also collaborate with artists practicing traditional Indian artforms like
Maharastra’s Warli Folk painting, Bihar’s Madhubani painting to create Athleisure products. Thus,
combining PUMA’s technology prowess with the local artforms will help us deepen our roots in the
Indian culture.