Ed-tech Specialist Empowering Digital

Transformations Learning Management Portals

Student Information Systems

Gamification in Corporate Digital Training

According to a recent survey, gamification improves work experience for 91% of employees. Gamification increases
productivity levels for 90% of workers and increases awareness of co-workers’ goals and tasks for 86%.

Gamification is the use of game mechanics, the things that make games work, in non-game contexts.

Gamification can mean awarding points for completing an online module or leveling up by completing prerequisites
that unlock new learning opportunities. Game-based learning, on the other hand, is when the learning content is
integrated into a game and learners learn by playing. Here are 6 major advantages of gamifying corporate learning.

1. Makes eLearning Fun

Gamification and especially game-based learning take advantage of this most natural way to learn, combining
education and entertainment. Gamification in eLearning makes the learner experience fun and engaging. Gamification
is a creative and interactive way to learn new skills.

2. Enhances the Learning Experience

Gamification in eLearning offers the opportunity for learners to engage with content in an effective, informal learning
environment. If learners get excited about learning, they are more likely to retain information.

A leading researcher, Malcolm Knowles, identified four principles of andragogy. Andragogy is the study of methods
and principles of adult education. Three of his principles are integral features of game-based learning.

1. Experience (including mistakes) provides the basis for learning activities.

Scenario games are a major component of game-based learning. In them, learners progress through a
scenario, making decisions and taking actions as they go. They succeed by demonstrating the behaviors or
skills desired by the game designer.

This allows adults to learn through their experience with the game, without the undesirable consequences that
so often occur when learning through life experience.

2. Adults are most interested in learning subjects that have immediate relevance to their job or personal life.

Games can put learners in realistic employment situations, allowing them to see and experience the
connection between their learning and their job. Learners can practice real-life situations and challenges in a
safe environment, which leads to a better knowledge retention.

3. Adult learning is problem-centered rather than content-oriented.

Again, the foundation of scenario games is learning by problem solving. Instead of being presented with a
book of content, learners encounter a problem and must decide how to respond to it.

3. Increases Learner Motivation

One of the biggest benefits of eLearning gamification is that it enhances learner motivation in several ways:
  Makes learning fun

Learners are far more likely to engage with an enjoyable learning program than a boring one.

 Creates competition

Many people are motivated by competition. Both gamification and GBL provide opportunities for
competition with others for high scores, rewards and leaderboard rankings.

 Encourages cooperation

Learners in a gamified eLearning program can work toward group goals or cooperate with a team in a
competition. In game-based learning, they can work together and discuss tactics for progress.

 Gains and displays status

Leaderboards, badges and other gamified indicators of achievement feed the natural human desire for status.

 Encourages intrinsic or self-motivation

Gamification rewards benefit the intrinsically-motivated learner by acknowledging their work or progress.

Rewards also provide extrinsically-motivated learners with a reason to participate in the learning program,
giving them the opportunity to discover the other advantages of learning and develop intrinsic motivation.

4. Gamification Provides a Framework for Microlearning

Microlearning is eLearning delivered in small nuggets that take about 3 – 5 minutes to complete. It’s very attractive to
modern learners, especially millennials, and to modern businesses. Instead of focusing on macro goals, gamification
focuses on micro goals. These small learning nuggets help both productivity and motivation. When learners focus on
small learning nuggets, they are more engaged in their work and tend to work harder. 

Does Gamification Based Training Create a ‘Tangible Learning Gain” or Is It Just

‘Fun and No Real Learning”?
You can use Gamification in corporate training to influence;

1. Recall.
2. Retention.
3. Eventual application of learning on the job.

Take a look at this diagram that reaffirms the impact you will see with the usage of Gamification in corporate
training as it will trigger the required gain or change that you are seeking.
 

Can Gamification Based Trainings Be Offered to Address the Varied Corporate

Training Needs?
Absolutely, you can use Gamification based trainings to offer trainings like:

1. Induction and onboarding training.

2. Sales training.
3. Product training.
4. Soft skills training.
5. Professional skills training.
6. Compliance training.
7. Application simulation training.
8. Quality assurance training.

This is not all, you can use Gamification based trainings to enhance:

 Traditional eLearning based training: By adding Gamified activities or Gamified assessments.

 Blended Training: By adding online exercises that feature practice or reinforcement or Gamified assessments.

In Conclusion
Normally tedious learning (e.g., sales personnel memorizing features of multiple products) becomes enjoyable with
gamification. Enable analytics in your content strategy to check how your learning modules have increased performance.

This visible increase in the ROI that can impress your C-suite.