ADVERTISING AND PROMOTION

TAYYAB L1S17BBAM0024
RANA HASSAN L1S17BBAM0023
MALIK QAMAR L1S17BBAM0026
SALAHUDDIN L1S17BBAM0027
ZAEEM L1S17BBAM0022
MUNAWAR
 INTRODUCTION

Meet Mr. Abdullah Bin Mazhar, CEO Protonic Nutrition. A computer scientist and an
entrepreneur. A gym freak and a qualified nutritionist, Abdullah aims to spread knowledge
regarding the use of supplements and related nutrition products. Abdullah believes that by
spreading knowledge will he only be able to benefit the youth of Pakistan and achieve his goal
of forming Protonic Nutrition. The products Abdullah brings to his beloved customers are 100%
authenticity checked, safe to use and probably the cheapest in the country.

Protonic Nutrition is not just a supplement store. Abdullah’s venture is a mixture of lifestyle and
gains. Fed with the latest weight loss techniques, Protonic Nutrition aims to benefit you in ways
you never thought were possible. Assuming our customers as our #1 priority, the team ensures
you that your better health is not our business but, our duty

Meet Mr. Abdullah Bin Mazhar, CEO Protonic Nutrition. A computer scientist and an
entrepreneur. A gym freak and a qualified nutritionist, Abdullah aims to spread knowledge
regarding the use of supplements and related nutrition products. Abdullah believes that by
spreading knowledge will he only be able to benefit the youth of Pakistan and achieve his goal
of forming Protonic Nutrition. The products Abdullah brings to his beloved customers are 100%
authenticity checked, safe to use and probably the cheapest in the country.
Protonic Nutrition is not just a supplement store. Abdullah’s venture is a mixture of lifestyle and
gains. Fed with the latest weight loss techniques, Protonic Nutrition aims to benefit you in ways
you never thought were possible. Assuming our customers as our #1 priority, the team ensures
you that your better health is not our business but, our duty

COMPANY NAME: PROTONIC NUTRITION

SLOGAN: BE THE REAL AND SELL THE REAL

LOGO :

Situation Analysis:
Pestle Analysis:
Protonic nutrition is a registered company that take care for all of his sales tax product
athatacity and all the regulatory policies to sell the supplements that are full filling ISO 100
demands

Economic Analysis:
As all of our products are import by USA in dollar amounts and has to be sell out in
Pakistani rupees. The economic situation of the company always cost the fluctuation in the
prices more our tax rate hit us and reduce the profit margins but protonic nitration id dealing
with all the economic factors and try to provide cheapest rate for the authentic products by
keeping their margins low.

Social factors:
People with zero knowledge around the supplements always try to miss guide the target
market that supplement are dangerous for human health.

But it is aim to educate are targets market through the advertisements that how supplements
are useful for human health. And don’t cost any damage to human health
Technological factors:
• lab test

Lab test is the technological for all nutrition brands is depend upon are suppliers ether
the suppliers we are dealing with are improving their infrastructure and the blending technical
to complete with the rising consumer demands.

Legal factors:
These factors focus that how legal factors can affect our company. Selling the right products
to the customer is the main legal factor for the company providing aththicity report for each
product we are selling is our responsibility to show to the purchasers. Follow the regulatory
policy to check the quality measures is our responsibility in some of the country our dose
caffeine products are band it is our responsibility to keep check are regularity policy for the
health of our customers we should provide proper knowledge to use that product to our
customers.

Porter five factors:

Threats of new entrance:
As protonic nutrition is a retail company, we have threats of new entrance because of other
can bring new innovations lower pricing strategy providing new value by reducing more cost
and it is our responsibility to manage the challenges to build effective barrier to this
computation edge

• we can always provide sales promotion

• Always come up with the up graded and new supplements

Bargaining power of suppliers:

We have to deal with are suppliers as they are the back born of company by building relations
can allow us negotiate with them to capture profit margins. But the our all reason of high
supply bargaining power is that it can low the profit margins of retails .

Many times the demand for the buyers increase the always want to have best possible
offerings in return of minimum price. This can be challenging for protonic nutrition for capture
more profit from its customers.

The higher the bargaining power of the customer their ability to have increased discount and
sales promotion
• we can build relations with our customers to capture the loyalty in stand of profit that can
reduce their bargaining power

• weekly sales promotion will allow us sell more units but little margins. This can also increase
the customer based profit at lower the bargaining power.

Threats of substitutes:
There is always a substitute for anything, but basically supplements are always substitute
sources of vitamin and protein of the organic source and supplements cannot be substituted by
any source because they are always there to fulfilling the consumer’s nutrition desires.

SWOT ANALYSIS
STRENGTH: WE ARE BETTER IN QUALITY AND QUANTITY, WE CAN THINK BETTER FOR THE NEW
GENERATION
WEAKNESS: WE WILL FACE SOME ISSUES OF MANAGEMENT AS WE ARE STUDENTS
OPPORTUNITY: PEOPLE MOVING TOWARDS NEW TASTE WITH HEALTHY TOUCH WE ARE
COMING WITH BOTH OF THEIR EXPECTATIONS
THREATS : COMPETITORS ARE THE MAIN THREATS TO US

VALUE CHAIN MODEL:

Protonic nutrition has aim to increase its product line to provide value to their customers
currently we are dealing with sports supplements that will transform with sports equipment
more our we are willing to plan launch are sports outfits in the future. And the last but not the
least the protonic sports platform including gym and others sports grounds are on the way for
their success.
Marketing objectives
 Our main marketing objective is to capture more customer instead of profit we have set criteria
to properly achieve our marketing objectives

achiveable:

 We have set criteria that educate about the product at least 40 people per day. we know that its
easily achievable but at the start we will focus more to convert that people into customer and
set the target to sell 3 to 4units per day

Specific

 Our objective is specific that we have to educate people about our product and focus on
capturing more customer instead of profit

Relevant

 Our market objective is relevant with our product like we educate people about the benefits of
our product and relevant channel used to sell our product like online platform

Time bound
  We have set the time that we will sell 250000units per year and make plc for our product to
timely add new variant in our product

Marketing strategies

Protonic nutrition is the supplement brand which is offering different supplementation for the
fitness lifestyle there aim is to provide the better and qualitative supplements to its customers
and create awareness about the necessary of the supplements towards the society

Target market :
Target market is the slected people for whome a company is launching the product it is the
group of people who are willing to buy the product and the product is made for them i.e the
people who will buy the product are the potencial customers

Target market for the protonic nutritions are

 Youngsters
 Adultes
 Men
 Women
These are the target market for the protonic nutrition i.e. age range from 18-40 and
income range is minimum of 80,000 protonic nutrition is targeting the people who are
more interested with the fitness industry while it is also trying to capture the non-
targeted people through its advertisement by providing knowledge about the
supplements

Geographic segmentation:
 The segmentation protonic nutrition has selected is the
whole Pakistan where the delivery services are available as it is an online selling brand it
is there aim to spread its product all over the Pakistan their basic target is people of
middle and higher class in the urban and ruler area of Pakistan

Psychographic segmentation:
Protonic nutrition is targeting the people who are more
into the fitness industry and the people who prioritize there life with the healthy life
style and want to shape up there body instead of laying at there home protonic
nutrition set there target for the people who are persuving a helthy and workoutlife
style

Behavioural segmentation :

People with the behavior of using the right and authentic

products will be targeted segment for the protonicnutrition as it is the promise of brand
to provide the 200% authentic suppliments to its customers brand swithchers will be the
targeted segmentation

Product knowledge :
Protonic nutrition is provide learning to its customer instead of
selling there products about the benefits of the product and providing knowledge how
the amino acids and protein and multivitamens are necessary for the human body to
transform and remain fit and healthy

Four p’s of marketing

Product
Price
Promotion
Placement

 Products
protonic nutrition is providing are as follow

 Whey protein of different companies

 Multivitamins
  Amino acids
 Fat burners
 Bcca and CLA
 Pre and post workouts
 Gym accessories
 Price

 Whey protein of different companies range from 6500-20,000

 Multivitamins range from 3500-5500

 Amino acids range from 3300-7700

 Fat burners range from 3500-9000

 Bcca and CLA range from 5500-12000

 Pre and post workouts range from 6000-14000

 Gym accessories range from 200-16000

 Promotion

Protonic nutrition is promoting its product trough social media platform and by its
website www.protonicnutrition.com it is there aim to advertise their self for the aim
of quality and authenticity to all over the Pakistan in suitable and affordable prices
protonic nutrition is always on sales promotion and advertise their self through
Facebook and Instagram pages there self

 Place

Protonic nutrition is an online base company amd didn’t exist on market place
physically i.e it is there aim to sell and set market locations in the Lahore and
Islamabad after building loyality towards the customers there plan Is to open up the
branches in
  Lahore gulberge
 Lahore DHA phase 3
 Islamabad F-11 and F9 markaz
Objectives for long-term run:
 Creat avareness towards the target market
 Creat loyal customer base
 Sell authentic products
 Build public relations
 Give true advertisement knowledge with the clear and true message
 Sales over profit
 Slected and productive use of advertisement and budget allocations to maximize the
profit with low margine products

Marketing strategy:
Protonic nutrition is doing marketing pull stratergey to capture the customer to come to
them through
 Advertisement
 Sales promotions
 Social media platform

IMC
Integrated market communication is simple the mean of transferring the message and
communication for the product for its marketing through the different mean of
transmition i.e
 Promotional strategy
 Sales promotion
 Advertisement
 Social media
 Influencers
 Bill boards
Protonic nutrition is using social media platform to communicate with their customers
how ever there message is clear through the vedio and visual advertisement that using
there product is beneficial to transform there body and for there healthy life style

 Facebook

 Instagram
Website :
Advertising strategy
We use different techniques tom advertise our product

1. Educate through social platform

As you know that people think that it’s a chemical which is harmful for the body but its totally
wrong we will educate that its not a chemical as we mentioned that we focused to capture more
customer instead to get more profit

2. Paid marketing
As we have mention that we sell our product online , so we use paid marketing for our
product because it provide our brand much needed visibility among all other competitors. By
the help of paid marketing we will directly target our customer according to their interest
and this will also help to reach the audience at right time
For example we use ads on google on the search page result ,facebook, youtube ads
3. Affiliate marketing
We can use affiliate marketing for product because it’s a cheapest way for advertising
because we have to only pay commission against the sales
We can also use different sites to get feedback from our customer

4. Social media
We use different social media cahnnels to let our consumer know about our product that
what we are offering. We make page on fb, Instagram etc and regularly maintain that page by
posting our product features , promotions etc
This will increase our sale because these are very important tool for advertisement

5. Website :
We make professional website for our product as it is one the primary touch points for our
customer and prospects

6. Email marketing
We use email marketing to engage more customer .we will get help from diferent fitness clubs
through which we mainly focus on that customer by the help of email and tell him about the
benefit of our product
7. Banners
For advertisement we will use banners near the gym areas so more fitness conscious people
will read that banner

8. Offline marketing
We use different magazines where we write article about the benefits of supplement that how
it will helps our body to grow and gain weight

As we have mentioned that we sell our product through online but in future we will join hands
with clinics, health clubs and gym to further promote our product
Target Audience
Our basic target audience will be the middle and higher class in the
urban and rural areas of the Pakistan. And also the target will be the
selected people for whom our company is launching the product.
Basically, this product for those who are willing to buy and have
passionate about GYM exercise. And those who used our product they
will be our potential customer. Target Audience:
For proton supplement our firm will target youth of of total population
beacuse most of the population that is above age of majority attract
towards this kind of nutrition supplements, also those who are very
much into physical fitness. These kind of population is less in numbers
so we will target out niche market, and this will target youth of all the
big populated cities like lahore, Karachi, islamabad, faisalabad, pindi
these areas are best in population and youth has health concerns in
these areas.

Advertising Message
In advertising message our product message is " your only stop
suppliement shop " To advertise our message, the main concept that
our advertising agents or managers will oversee is to create a tag line or
slogans that can influence youth to choose our brand supplements for
healthy life style, moreover we know that advertisement is something
that can tell audience about the values that product own for their
target customers so advertisement will conduct by collaboration with
different gyms so that people will find it authentic for personal physical
health.

Product Concept
The product Protonic Nutrition is not only a supplement but also,
it's a mixture of Fruit and Vegetable particles ,pulps and much
more.This product has many unique features that give it competitive
edge, mostly firms deal in proteins and they do not differentiate or
highlight the nutrition of these proteins in our daily life, also their
product work for specific purpose but this has all in three benefits like it
work for protein gain, lean bodies also best health to body. Well we
have packed our product in different SKU's so that our consumer can
easily purchase it, mostly big SKU are much costly thus people buying
power refrain them to make any purchase.

Communication Media
Social media is very helpful media to increase the product
availability their Facebook page of
" Protonic Nutrition " running successfully and cross 18k+ .
After Facebook ; They also have an page Instagram at which they have
followers more than 12k world wide. Communicating your audience
about the message that is behind the sale of your product. Brands use
different slogans to communicate their audience a out the core value
that their product exist, for our product we will communicate with the
slogan of " take life with protonic nutrition" this gives an image of life
line product, people mostly pay attention to words that close to life,
so this is a way we can communicate our brand.