51 inch nuclear power TV set

maufactured by bharat electronics

it has been an operation business company

making large industrial products

1st time producing a product for regular customers

invention - new product

features - no external wires, no batteries, no charging required, portable, not like a transistor, it is
bulky but movable

the main competition is with: Samsung 51 inch oled tv 51k-1L

we are mainly targeting : tier 1 and 2 cities

target customers: upper middle class

price: 1.6-2.1L including TV stand

platform: online and retailing using penetration

USP: Nuclear technology which doesn’t need to be charged is rare but product will be priced a bit on the
lower end to attract customers, family use as its portable and can be used by multiple people.

Price inclusion: warranty for 2 years ,packaging, distribution and R&D

For frst tym, we have decided to keep Qty: 1000

Manu plus R & D cost: 1L

Distribution and packaging cost: 9000+1000

Promotions: 9500

Wear and tear: 2500

Warranty(2 yrs):18000

Profit margin: 20000

Soft drink (carbonated drink)

comes from ITC (growing in food line - biscuits, cheese and dairy products)

Extra fizz

the bubbling lasts for at least 20 min

the freshness comes from the bubbly feeling

enriched with vitamin E (delays ageing by a few years)

300 ml can and 1 litr pet bottle

competition: coke pepsi sprite

place: ALL cities and districts

target customers: ages till 35

price: 30rs-300ml and 75-1L and brand itc

platform: online retailers and retail shops using competitive

USP: delays ageing as it has vitamin E

Price inclusion: packaging, distribution and production cost

Qty: 100000

Manu and bottling cost: 7Rs

Distribution and packaging cost: 4Rs

Promotions: 8Rs

Wear and tear: 2Rs

Profit margin: 9Rs

Questions

1. Price decided

2. why have we decided that price

3. How did the process go - steps!!!