3. What impact will Dabur Yoodley have on Paper Boat Expansion Plan?

Dabur launched a beverage brand, Yoodley, an extension of their popular product Hajmola. With the
launch of Yoodley, Paper Boat did faced some challenges in their Expansion Plan as:
• Its packaging, variant and pricing is very similar to Paperboat 
• Dabur already had a large sale and distribution network across the country. 
• Targeted Tier 2 and Tier 3 cities too. 
• Dabur’s 2.5 million retail outlets in both urban and rural India.
• Paper Boat’s presence in all Retail shelf space was less as compared to Dabur.

Impact on Paper Boat:

• Consumer started shifting toward more
healthier drink that enhances the
digestive system also.
   
• Paper Boat faced difficulty in reaching
the Tier 2 and rural sector due to
 Dabur's superior distribution and
supply chain network.