Bukidnon State University

College of Business
Master of Management Major in Business Management

October 3, 2020
Evelyn S. Briones
MMBM -1

MM 209 – Business Policy and Decision Making

Once Upon a Time: A Case of value Innovation

I. Fact of the Case

There was a village were there was a young Merchant name Ming Hua, he was the Six merchant
in the village. Ming Hua’s business was not good so he decided to think more about the villagers and
their needs and desires. The he provides what the villagers’ need. To begin with Ming Hua walked
around the village and knocked on the doors of his customers houses by asking:
How many members were there in the household;
How many bowls of rice they cooked on any given day, and
The size of the rice jar in the household.
Then he offered every customer
How many members were there in the households;
How many bowls of rice they cooked on any given day, and
The size of the rice jar in the household
He offers every customer
Free home delivery; and a service to replenish the household rice jar automatically at regular
intervals. Then he offered to deliver bag of rice every 15 days to a house. By establishing these records
and developing these new services, Ming Hua manage to create more extensive and deeper relationship
with the villagers and with that his business increase and he need to hired more people for his Business.

II. Point of View

Ming Hua is one of the Six Merchant on his village, one day Ming Hua thinks another way on how to
manage his business, because his business was not good, He thinks another way or strategy to make his
business become good, Ming Hua started visiting his neighbors’ and begin studying what are the needs
and want of the people in the village. He knocked every doors’ and offer a free home delivery to his rice
business. With the strategies Ming Hua made his business were in progress and increase, with that Ming
Hua need to hired more people for his business

III. Problems Objectives

To be able sustain and provide the need of the people in the village and established good
relationship to the community.
 Bukidnon State University
College of Business
Master of Management Major in Business Management

IV. Areas of Consideration

The areas were considered as remote area and a small village were people are easily be
known.

V. Courses of action
Ming Hua Strategy step is to take a study of what are the needs and accessible step to
provide the need of the people in the village. He walked on the village knocked every doors step
and start asking the question: How many members were there in the household, how many
bowls of rice they cooked on any given day, and the size of the rice jar in the household. With
that research study, Ming Hua can identify what the village need and need to supply for the
certain days or weeks.

VI. Discussion

By its nature, making strategic decision is not an instantaneous or spontaneous reaction to

market situations or scenarios but a process that considers a variety of factors considered directly
and indirectly relevant to strategic objectives. According to (Wheelen and Hunger, 2004) evaluate
current performance results in terms of return on investment, profitability, and so forth, and the
current mission, objectives, strategies, and policies, analyze strategic (SWOT) factors to a printpoint
problem., generate, evaluate, and select the best alternative strategy, evaluate and implement
strategies via feedback systems and the control of activities to ensure their minimum deviation from
plans.

VII. Recommendation and conclusion

In the world of business, the set of rules that guides the decisions and actions of the members of
the organizations is generally called business policies. The polices ma be informal or in writing
coming in the form of operational manual, personnel handbook, and memoranda composed or
issued from time to time and as the need arises. The basic theory of the term management which
evolves around the idea of planning, organizing staffing, coordinating controlling and evaluating still
holds true. (Orcullo, 2007). With the strategy that Ming Hua did to his business, He must continue
the level of strategies and techniques to run his business. For him to Grow and Compete to the
Business world. Because in the world of business every body competes and every one does every
plan and decision to achieve the top in the Business. Because in Business We compete, we innovate.

Reference:

N. A. Orcullo, Jr. Ph.D. (2007) Fundamentals of Strategic Management. Rex Book Store, Manila
Philippines.