Analysis technique(s) (why you used this technique) Analysis with Results and findings

The result is the result of your "search", whether quantitative or qualitative. What does your data show
itself? For example, these can be descriptive statistics, inferential statistics or coding and topics in
quality research. Analysis includes presenting findings in the context of your topic, problem, goal,
theoretical premise, and previous findings/within the scope of your point of view. What do my results
mean? What is your opinion on my research question? Remember that explanation, such as personal
observations or their meaning for future research (beyond discoveries), are for discussion and/or
conclusions.

Statistical analysis
Statistical analysis is the science of collecting data and discovering patterns and trends. In fact, this is just
another way of saying "statistics." After collecting the data, you can analyze it to:

Summarize data. For example, make a pie chart.

Find key location metrics. For example, the average can tell you what the average (or "average") is in the
data set.

Calculate the spread metric-tells you whether the data is tightly grouped or sparse. Standard deviation is
one of the most widely used measures of propagation. Tell you the average distribution range of the
data.

Make future predictions based on past behavior. This is especially useful in retail, manufacturing,
banking, sports, or any organization that knows future trends will help.

Test the hypothesis of the experiment. The data collected from the experiment will only tell a story
when you analyze the data. This part of statistical analysis is more formally called "hypothesis testing,"
in which the null hypothesis (the accepted theory) is proved or disproved.

Data analysis

Descriptive statistics
The analysis of this study is based on 250 respondents. Among them, men accounted for 57.2% (143
participants) and women accounted for 42.8% (107 participants) In terms of gender.

250 respondents who participated in the survey, 120 (48%) were between 18 -29 years old. 90
respondents (36%) were between 30 - 39 years old; 30 respondents (12%) were between 40- 55 years
old; 10 respondents (4%) surveyed were over 55+ years old (Table 1).
 Descriptive statistics

Gander Percentage%
MAN 57.2%
WOMAN 42.8%
AGE Percentage%
18-29 48%
30-39 36%
40-55 12%
55+ 4%

Discussion of findings
This study shows that all variables have a positive effect on consumers' buying behavior. This means that
advertising does affect consumers' buying behavior. However, among the four independent variables,
we can see that familiarity and entertainment have the greatest impact. Therefore, we can see that the
psychological impact of familiarity on consumers actually leads to positive buying behavior. In this case,
most consumers also regard entertainment as a positive indicator of the brand, rather than a negative
indicator. The study determined that Internet advertising is reaching the creation of consciousness
depends on the degree of understanding of knowledge. Advertising platform adopted by many
companies in Pakistan. Most Respondents have a positive attitude towards advertising, as their various
opinions indicate Views on the use of advertising. This clearly shows that Advertising is therefore a good
sign for marketers. Survey results increased Baltas (2003) found that he pointed out that marketing is
perceived by the Internet Reflect that users are an important source of information about products
available on the market with his positive attitude around the world. Internet Advertising is an attractive
advertisement and therefore an effective channel for marketing. The study determined that even if the
Internet’s reach is much greater than Otherwise, its ability to attract consumers' creative consciousness
is very low. Of The study concluded that the reliability of Internet advertisements through the recall is as
low as only a small percentage of respondents will remember the online advertisements they saw.
Research has found that TV advertising is much more reliable than on the Internet and other advertising.
The study determined that friends and family are the main influencers behind Make a decision. This
shows that traditional forms of advertising are more Internet advertising is in terms of consumer
preference for advertising models. Traditional this model has a higher preference than Internet
advertising, which is a huge advantage. According to Cho (2003), the traditional form of developing
economies Compared with Internet advertising, advertising has a larger market share Consumer's
preferred advertising model. The study determined that Internet advertising affects product purchase
decisions. The study determined that Internet advertising is a key determinant the customer's purchase
decision. The study also determined that the Internet Advertising has a lot to do with consumers'
purchasing decisions.
Conclusion
The study concluded that Internet advertising affects consumers’ purchasing decisions. However,
Internet advertising is a key factor in purchasing. The customer’s decision, that this is the point of
interaction between them and the company they buy from. The study also concluded Advertising on the
Internet and consumer. The study also concluded that Internet advertising is Consumer behavior and
Internet advertising is Predict consumer behavior. In addition, have a positive relationship the
relationship between consumer behavior and Internet advertising. This means the company It should
increase investment in Internet advertising to increase its market share and Conduct market research in
different markets in various countries/regions to ensure The Internet advertising plan being
implemented specifically targets the target market Improve product purchases. This research is about
the impact of advertising on consumer buying behavior. To this end, four independent variables are
considered, namely, the entertainment of the advertisement, the familiarity with the advertisement, the
social image of the advertisement and the advertising expenditure. Based on the analysis, it can be
concluded that advertising has a significant impact on consumers' buying behavior. This research helps
marketers understand what triggers consumers’ purchase intentions. They can determine which
advertising element is the most effective and which has relatively little impact. Although this research
can make a significant contribution to the literature, qualitative data can be used for future research.
Qualitative data will better understand the relationship between these variables. This research is to
determine the effectiveness of Internet advertising. Rear Analyze the research results, and the research
has concluded that the effectiveness of the Internet Publicity and awareness-raising publicity depends
on the level of awareness Knowledge of existing advertising platforms used in various advertisements
Pakistan business and time spent in various media. Internet advertising was originally effectively raised
publicity and awareness.

Implications and limitations

This study shows that all variables have a positive effect on consumers' buying behavior. This means that
advertising does affect consumers' buying behavior. However, among the four independent variables,
we can see that familiarity and entertainment have the greatest impact. Therefore, we can see that the
psychological impact of familiarity on consumers actually leads to positive shopping behaviors. In this
case, most consumers also regard entertainment as a positive indicator of the brand, rather than a
negative indicator.

The importance of "consulting expenditure" ranks third. This means that associating people with
"expenses" and "brands" can lead to people buying products. In other words, advertising spending has
achieved some success in persuading people to buy. The social image in the advertisement is considered
to have the least impact. This means that people's desire to belong to a certain group sometimes leads
people to buy products. However, consumers are more concerned about other factors than the "social
image" of advertising.

Consumers will be more motivated to buy products when they see an advertisement somewhere. They
are also confident to buy the advertising products they have seen. Consumers have established a certain
degree of trust for the brand they see the ad they are even seen as collecting information about the
product from the advertisement, understanding the use and advantages of the product, and then
making a purchase decision accordingly. Therefore, advertising is a great marketing tool to generate
more sales.

Some limitations of the study must be addressed. First, if we can reach more people, the sample size
may be larger. Secondly, I hope there are people of different ages, especially the elderly over 60. It will
be more interesting to learn more about his thoughts on modern advertising. Third, this research may
include a more diverse range of variables to analyze the same subject from different perspectives.

Suggestions for further study

As this study explored the effectiveness of Internet advertising on consumer behavior, research
recommendations The research must be conducted at a private university in order to compare and allow
A summary of the results of the effectiveness of Internet advertising for consumers Behavioral.