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Starbucks Case Study Solution
Starbucks Case Study Solution
International marketing
Submitted by:
Md. Shahidul Islam
St. Id. 021113041
Batch 35th
Department of Business Administration
Major in HRM
Submitted to:
Mr. Sheikh Atiq
Senior lecturer
University of Development Alternative
7/12/2014
Table of Contents
Title page………………………………………………………………1
Abstract………………………………………………………………..2
UNIVERSITY OF DEVELOPMENT ALTERNATIVE
UODA
1
Introduction………………………………………………………… 2
Identify the controllable and uncontrollable
elements…………………………………………………………… …3
The major sources of Risk facing the company and
Potential solutions………………….…………………….…… .. 3
Critique Starbucks overall corporate Strategy ..…… 4
Starbucks improve profitability in Bangladesh………4
Recommendation and
conclusion……………………………………….…………………… 5
Reference…………………………………………..……………….. 5
2
Abstract
Global market is immensely accumulative now a days, with the vigorous effects of
globalization which effecting firms of all breeds to expand the business across the
borders. This report is generally bases on the answers to the provided case study
of Starbucks growth story and its international expansion plans. Starbucks being
the producers of one of finest coffee and premium drink beverages manages its
major markets within USA and abroad. The report will accumulate Starbucks
potential strategic options with substantial vision of the management to expand
business internationally while understanding the escalating aspects of ethical and
cultural values which Starbucks owns as an influential organization.
Introduction
This report is ultimately based on critical analysis and evaluation of the case study
provided for one the leading coffee and Beverages Company. With the expanding
international business and continued globalization policy of Starbucks, this report
will help to comprehend the various International market strategies and options,
ethical and cultural values and anticipated problems with the ongoing
international expansions of Starbucks Company
companies like japan, Italy, Spain and Germany. They also considering moving
into Mexico and Rico. With each of the place that they wanted to expand to, they
had to think about Factors such as their target market and there. With having
problems with their brand in 2001, they vowed to move on from the mistakes
from the past but say it’s difficult with overseas and local partners.
Some elements that are uncontrollable environmental factors such as social
factors, legal matters, political standpoints and competitors. Having to expand in
other countries, Starbucks had to face local competitors and locals who stay loyal
to their local brand, even though Starbucks often came across as mystified and
cool, they have Struggled to get a new customer base. Other factors such policies
and regulation were thoroughly studied by Starbucks to maintain their brand and
not portray the unsatisfied service.
By concluding and answering the case study questions from Starbucks Grow story,
it is fathomable fact that Starbucks as a successful organization can be an
influential mark to follow for the other firms. Exclusively the standout believe and
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dedication of the top management to put in their vital trust and support to
employees of all levels, culture and race. The flamboyant working environment
and social foundations are the benchmark of the company which can be positively
imitative by the uprising organizations in order establish the core competence of
the company from scratch.
REFERENCES