Q3 Social Activation

Social Activation
#CoveredByPooters

Objective: Collectively increase UGC on Instagram and Facebook while collecting more creative content
and increase of social impressions.

Target Audience: Mothers, Dads, Sustainable Moms, Sustainable Dads, New moms, new dads,
black-owned businesses, sustainable businesses

Strategy: Promote the value of cloth diapers through an awareness campaign called "Covered By Pooters"

Tactics: Promote the "Covered By Pooters" campaign by having influencers/buyers take pictures of
themselves in their daily lives and posting it onto their social media account.

Tools: Promote "Covered By Pooters" campaign on Instagram and Facebook using the hashtag
#CoveredByPooters

●Encourage them to take pictures of them changing their baby's diapers at a random time, and hashtag
Editorial Archive
Examples
Product Focus
 Brand Giveaway

Legend

Pooters Communication
Brand Communication
Binge Communication
 AUGUST
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

2 3 4 5 6 7 8
Pooters: Confirm with
team giveaway date and
details

9 10 11 12 13 14 15
Brands: Confirm shipping
date with brands

16 17 18 19 20 21 22
Pooters: Kick Off Posts Pooters: Instagram Story Pooters: Instagram Story Pooters: Instagram Story
Brands: Share for repost Brands: Share for repost Brands: Share for repost Brands: Share for repost
post + Send instagram insight

23 24 25 26 27 28 29
Pooters: Instagram post Pooters: Choose Pooters Ship product to
Brands: Share for Repost Instagram winner + collect winner
information Brands: Ship products to
Brands: Close giveaway winner

30 31
August Giveaway Details
Host page:
@PootersDiapers on Instagram

Giveaway Date:
Kickoff: Tuesday, August 18 @4PM
End/Selecting Winner: Tuesday, August 25 @4PM

Brands participating and items for the giveaway:

Sammy Knots: Free turban
Sunshine Cloth: Mini stash (5) of SHINE Covers
Rowan & Co: pacifier clip and pacifier
Logan & Greys: $50 shop credit
Pooters: 3 fitteds and 2 skin therapy creams

Giveaway Details:
Rules of the giveaway:

● Like the kickoff post

● Follow brands @Pootersdiapers @blueindigoco, @sammyknot, @the.shine.cloth, @rowanandco @loganandgreys
● You'll have a higher chance to win if you've signed up to our email sign up. Link in bio!
● Must be a resident of the U.S. and 18+ to enter

If chosen:

● Take a picture of the product and tag @pootersdiapers and @blueindigoco @sammyknots @the.shine.cloth
@rowanandco
August Giveaway Deadlines
Deadline dates for Brands:
8/14: Reminder for brands to have shipping date and details ready on 8/25
8/18: Brands repost kickoff post from Pooters on their story
8/24: Repost Pooters "last chance" to win story
8/25: Repost Winner Post
8/26: Send out packages, I will be requesting tracking and codes for the giveaway and send it to the winner's email.

Deadline Dates for Email Marketing:

8/18: Announce the brand giveaway is on Instagram
Depending on how often e-blasts are sent out, we can sprinkle in a reminder for the giveaway.
8/24: Include a call out for "Last chance to win" the giveaway
8/25: Announce the winner of the giveaway
Pooters Instagram Insights
Brand Instagram Insights

SAMMY KNOTS LOGAN AND GREYS ROWAN AND COMPANY Shine Cloth
August Giveaway Instagram Insights
-Reached over 5,000+ people
-Gained 250+ followers from all accounts
-Getting a lot more engagement on our posts

August Giveaway Pivots

- Last Day Offer: Tag a friend
- Exclusive Offer: Email - tag a friend