BUSINESS DESCRIPTION

PT Mitra Adiperkasa Tbk was founded on January 23, 1995 and is headquartered in Jakarta,
Indonesia. PT Mitra Adiperkasa Tbk is an Indonesia-based company primarily engaged in operating
various brands of retail stores in Indonesia. Apart from Indonesia, MAPI also operates in various
neighboring countries, such as Singapore, Malaysia, Thailand, Australia and others. In 2016, MAPI also
expanded to Vietnam through the opening of the first Zara outlet. In Indonesia alone, there are more than
2,300 MAPI retail outlets spread across 71 major cities. Major business activities of the Group,
comprising the Company and its subsidiaries, are classified into four segments: Retail sales, which
focuses on the trading of clothes, sports equipment and accessories, as well as toys; Department stores;
Cafes and restaurant, and Others, including property development, investment holding, book store
operation and handicraft trading.
MAPI has brand distribution licenses (shops), including: The Athlete’s Foot (toko eceran),
Adidas, Nine West, Wilson, Oakley, Asics, Speedo, Kipling, Bandai, Oshkosh B’Gosh, H2O, Next,
Airwalk, Rockport, Nautica, Lacoste, Barbie, Diadora, Wallis, Miss Selfridge, Dorothy Perkins, Topman,
Topshop, US Kids Golf, Converse, Walt Disney dan Pandora. MAPI has licensed brand distribution
(shops) through its subsidiaries, including: retail sales (Marks & Spencer, Zara, Zara Home, Massimo
Dutti, Pull & Bear, Carter's OshKosh B'gosh, Blanco, Camper, Linea, Payless Shoesource , Stradivarius,
Bershka, Spanx, Alpure H2O, Crabtree & Evelyn, Brooks Brothers, Sephora, Penshoppe, Gildan,
Camaieu and Cotton On), department stores (Sogo, Lotus, Debenhams, Seibu, Alun-alun Indonesia,
Galeries Lafayette and Foodhall) , cafes and restaurants (Chatter Box, Starbucks, Pizza Marzano, Burger
King, Cold Stone Creamery, Krispy Kreme, Paul Bakery & Resto and Genki Sushi), bookstores
(Kinokuniya Book Store) and others (Sunter Mall).

INDUSTRY OVERVIEW AND COMPETITIVE POSITIONING

Operational risk

Market riks

economic conditions and competitors

environmental conditions changed drastically and increased number of competitors as a result of the
covid-19 outbreak are key risk factors that affect the overall operation of MAPI. MAPI prioritizes the
focus on omni-channels through partnerships with aggregator and fintech companies as well as the MAP
Club effect, as a way to minimize the impact of the crisis due to Covid-19.

Kondisi ekonomi
Pandemic covid-19 telah membuat jatuh nya aktivitas bisnis sepanjang 2020 ditandai dengan trafik
pengunjung pusat perbelanjaan yang turun drastis akibat penerapan Pembatasan Sosial Berskala Besar
(PSBB).
Risk management : perusahaan mapi menutup gerai yang memang masa kontrak rentalnya sudah
berakhir, dan tidak dilanjutkan kontraknya untuk menghemat pengeluaran di masa
pandemic.

Competition
Today many trades are routed through online platforms. companies are racing to sell their
products through social media in order to keep getting profit during this pandemic. Right now MAPI try
to continue to serve loyal customers through online delivery services or delivery services in accordance
with applicable standard operating procedures.
Inventory management
in the current market situation can cause hardship for MAPI to manage their stock effectively, which
resulted in an increase of remaining stocks in the inventory. So MAP communicates intensely with brand
owners or exclusive Partnerships to reduce risks to supply chains and supply flows.
Consumer behavior
Customers have shown a significant change in their consuming behaviors. They prefer to buy products
needed to maintain health and products to facilitate work from home.
Risk management : MAP launched a digimap outlet to sell digital products. Furthermore, Foodhall
supermarket outlets provide the basic necessities and cleaning supplies needed by the community. Not
only that, Kidz Station's digital outlets and sites have also proven that there is an increase in traffic for
products that support children's education at the elementary level considering they are studying at home.