PRODUCT LAUNCH PLAN

PRODUCT NAME C O M PA N Y N A M E

P O S I T I O N I N G S TAT E M E N T

C O M P E T I T I V E A N A LY S I S

M A R K E T A N A LY S I S

P R O D U C T S T R AT E GY

D I S T R I B U T I O N S T R AT E GY P R O M OT I O N S T R AT E GY

TA R G E T A U D I E N C E

TYPE OF AUDIENCE DESCRIPTION

BUY AUDIENCE

USER AUDIENCE

TO P- L I N E M E S S A G E VA LU E 1 VA LU E 2 VA LU E 3

PRODUCT PROMISE

C U S TO M E R PA I N
POINTS
PRODUCT PROOF
POINTS