UNIVERSITI TEKNOLOGI MARA PERLIS

KAMPUS ARAU DAN JUPEM KELANTAN

DIPLOMA IN SCIENCE GEOMATIC, FACULTY OF ARCHITECTURE,

PLANNING AND SURVEYING

ASSIGNMENT 2
Name AHMAD ZHAFRI BIN MOHD RAMLE
Student No. 2018408084
Semester / Group 05 / RAP1205B
Course ENT300-FUNDAMENTALS OF
INTREPRENEURSHIP
Title BUSINESS MODULE CANVAS(BMC)
Prepared For DR. ATHIFAH NAJWANI SHAHIDAN
(011-11342724)

TABLE OF CONTENT

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 TITLE PAGE
SUMMARY 3
CONTENTS:

i. Background of the business 4

ii. Business Module Canvas(BMC) 5
DESCRIPTION FOR BMC 6-7

SUMMARY
An entrepreneur who wants to succeed and wants his business to thrive must have honestly,
trust, openness, wisdom and innovative in order for their goals to be achieved. This is because,

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when becoming an entrepreneur, there are various challenges and risks that an entrepreneur will
go through. Various challenges and risks can only be passed by someone who is an entrepreneur,
namely those who have the nature of entrepreneurship.

If this entrepreneurial nature is instilled in all entrepreneurs in this century maybe many new
entrepreneurs will start to develop. This proves the importance of the nature of entrepreneurship
in an entrepreneur in this century.

If it can be concluded, each entrepreneur those not start with a large capital but most start with
small capital. However, the nature of entrepreneurs who try to instill in themselves makes them
able to grow in line with the existing market and thus able to fight with other successful
entrepreneurs. This proves the importance of the application and practise of the traits that must
be present in every entrepreneur whether old or new. It is very important to ensure the success of
a business run by every entrepreneur in this country.

BACKGROUND OF THE BUSINESS

He started his business with developed a company at the address of Lot 568, Jalan Long Yunus,
15200 Kota Bharu, Kelantan on 1 July 2012 with a total of 6 employees, namely sales manager,

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sales chief, a clerk, 2 sales officers and a general assistant. In 2014, the company opened a
showroom at Lot 4133 and 4134 Jalan Long Yunus, 15200 Kota Bharu, Kelantan.

In 2015, Dato 'Khairul opened 2 more showrooms, namely at Autocity Jalan Klang Lama and
Mayazia Auto Sdn. Bhd. which specializes in sales to used vehicles located at Lot 1483 A, B & D,
Jalan Long Yunus, Kota Bharu. Today, Mayazia Company has a total of 40 employees in various
fields and outlets.

BUSINESS MODULE CANVAS (BMC)

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 Business Module Canvas Mayazia Designed for: Designed by: Matric No:
Company
Dr. Athifah Najwani Ahmad Zhafri Bin 2018408084
Shahidan Mohd Ramle

Key Partners Key Activities Value Customer Customer

Proposition Relationship Segments

Other companies Selling used cars Cheap and Schedule test drive Adults
reasonable
It companies Import and export Love brands(car for People who want
of cars Has a trained life) cheap brand cars
mechanics

Key Resources Channels

Any car brands Facebook

Talented people Mayazia's own

website(mayazia.co
m)
Cost Structure Revenue Streams

Staff training Car sales

Sales and marketing Service and maintenance

DESCRIPTION FOR BMC

a) Key Partners
 Other companies -for example Mayazia Company got the distribution rights of Proton brand
cars, Subaru and etc. thus obtaining the right of distribution of imported cars.
 It companies - Mayazia Company received an initiative from his own company for the marketing
of local cars and used cars.

b) Key Activities
 Selling used cars - This is suitable for those who are less able to own a branded car then used
cars are suitable for them.

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  Import and export cars - For example, Subaru, Mitsubishi, Marcedes, BMW etc also. are sold at
Mayazia Company.

c) Key Resources
 Any car brands - Mayazia Company provides various types of car brands both import and export.
 Talented people - Mayazia Company has trained mechanics.

d) Value Propositions
 Has a trained mechanic - To provide direct service to customers.
 Cheap and reasonable- To ensure customers can buy a new car by trade in.

e) Customer Relationship
 Schedule test drive - Provide test drive services to customers.
 Love brands(car for life) - Mayazia Company has various types of used cars that can attract less
able customers.

f) Customer Segments
 Adult - Aged 25 years and above.
 People who want cheap brand car - Suitable because Mayazia Company provides used cars and
even cheap branded cars.

g) Channels
 Facebook - The official channel to promote their products.
 Mayazia own website(mayazia.com) - A website that can direct booking a car.

h) Cost Structure
 Staff training - Giving courses to company officials to get training in the field of automotive.
 Sales and marketing - Car import and export capital.

i) Revenue Streams
 Car sales - Mayazia companies make huge profits in the car sales industry.
 Service and maintenance - Also benefit from car repair services.

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