Strengths

❏ AC Camera
- Highest P/Q Rating (5.6☆)
- Highest retailer support compared to competitors and higher than the industry average
in the three regions ($7.36/unit in North America, $7.31/unit in Europe-Africa,
$7.72/unit in Asia-Pacific)
- High advertising budget ($3,000,000 in North America; $2,000,000 in Europe-Africa;
$1,800,000 in Asia-Pacific and $1,000,000 in Latin America)
- High credit rating (A)
- More features upgraded while remaining at the same price as last year’s (accessories
and extra performance features).
❏ UAV Drone
- Highest P/Q Rating (5.1☆)
- Search engine advertising ($1400 vs $1223).
- More features upgraded while remaining at the same price as last year’s (battery pack,
and body frame construction).
- Higher discount to 3rd-party retailers compared to Year 6’s (15% vs 11%)
● Large R&D budget. ($36,000,000 for AC Camera and $27,000,000 for UAV Drone).
● Longer warranty period compared to last year’s.
● Get the Bull’s eye award

Weaknesses
● Lowest brand reputation (67)
● Low market share for Drone (18.1%) and lowest market share for AC Camera (16%)

Opportunities
In the age of technology 4.0, action-capture camera and UAV drone manufacturing is a
growing industry in which the level of demand is increasing significantly in recent years. In
other words, the growing popularity of social networking and the trend of sharing images
over various platforms have led to the growth of this industry. This creates valuable
opportunities for our company to develop products and increase profitability.
From Year 7, our company decided to choose a best-cost provider strategy that gave
customers more value for the money by satisfying their expectations on key quality features,
performance, and/or service attributes while beating their price expectations. In the next few
years, the strategy could enable our company to provide customers a lower price compared
to rivals with similar caliber product offerings. In addition, the company could create a
sustained effort to continuously cut costs across the value chain and reduce overall costs
by re-engineering cost activities using techniques such as outsourcing and increased
automation to retain your best cost provider differentiation, which creates a competitive
advantage. As we invested more in a large R&D budget as a long-term investment, we
expect to price our products higher and create more revenue every year, as long as to lower
the cost per unit but high P/Q Rating for any given product design.
Threats
Our company faces strong competition as the other competitors mostly choose low-cost
provider strategy to achieve a cost-based advantage over the others. Moreover, the
company could suffer from technological changes, such as integration with a social network
of high-end camera phones, quality of high-tech smartphones. In year 7, the company has
the lowest market share in the four regions, which may cause negative effects on economies
of scale, brand-name dominance, and bargaining power with suppliers, distributors, and
customers.