CE 309 ASSIGNMENT 3: 2016

QUESTION 1

Describe the range of marketing mix elements that you could use in order to communicate with
your customers.

QUESTION 2

Briefly explain the key stages involved in planning and developing an effective marketing strategy
for your organization.

QUESTION 3

“Organizations which follow the marketing concept are said to be marketing-oriented. Marketing
orientation means being driven by customer needs. The philosophical idea underlining all
marketing thought is that corporate success comes from satisfying customer needs”.

Explain what you understand by the term “marketing orientation” in the context of the
above statement and discuss the steps involved in establishing a marketing orientation
approach to an organization.

Discuss the anticipated benefits of implementing the marketing concept and identify
some of the problems/difficulties marketers may face in implementing this concept.

QUESTION 4

Explain the target marketing process and state why marketers tend to choose the target
marketing process as against mass marketing and mass customization.

Identify and briefly explain a suitable set of segmentation variables/bases for segmenting
the education market in Zimbabwe and identify two potential segments that you would like to
recommend to the government to encourage private sector participation.

QUESTION 5

Your company has decided to conduct sales promotions for your company’s brand of
shampoo, in order to defend market share. Explain with examples, 3 consumer
promotions and 3 trade promotions your company should conduct.

….END!!!
CE 309 ASSIGNMENT 4: 2016
QUESTION 1

QUESTION 2

Investment in capital projects involves large initial financial outlays. Briefly explain three appraisal
methods used in capital investment projects and the importance of doing so.

…..END!!!