Professional Documents
Culture Documents
DRIVE
PROGRAM
SEMESTER
SPRING 2015
MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2
2
Q.No
1
Questions
Marks
Total Marks
2
2
6
2
2
10
Direct investment
Contract manufacturing
Franchising
4
2
2
2
10
5
Describe the stages in Business buying process.
Explanation of Business buying process
6
10
10
Describe some of the strategies for effective marketing and advertising in rural market.
Also explain the innovative use of media in rural market.
Nature of the rural market
2
Strategies
3
Innovative use of media
5
10
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.