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20 Examples of Change Drivers

posted by John Spacey, April 30, 2018

A change driver is an internal or external pressure that shapes change to an organization. This includes change to strategy,
plans, designs, products, services and operations. The following are common change drivers beginning with internal drivers
and progressing to external pressures.

Mission & Vision

Simplicable Guide Many organizations are driven by a leader with a mission and vision for the future. Such an organization may seek to define
A-Z the future as opposed to reacting to day-to-day competitive pressures.
Popular
Business Principles
Design
Tech An organization may establish principles that are designed to shape change. For example, a principle of minimizing
More ... negative environmental impact or of putting customers first in all decisions.

Capabilities
The capabilities of an organization tend to be a change driver. If you have strong engineering capabilities, you may view
everything as an engineering problem. If you have strong marketing capabilities, you may view everything as a marketing
problem and so forth.

Measurements
Many organizations are in the habit of measuring things, improving them and measuring again. In this case, measurements
need to be carefully designed such that a single factor isn't over-optimized at the expense of everything else. For example,
an obsession with cutting unit costs can result in quality failures, liability and reputational damage.

Strategy Planning
Business Analysis
Competitive Intelligence
Design Thinking
Forecasting Experiments
The practice of trying many things in a lightweight way that can fail without much damage. The idea is to try brave ideas
and scale the ones that work.
 Organizational Culture
The norms, habits and expectations of your organization. For example, some organizations are resistant to change such that
people try to slow down or derail progress.

Leadership
The ability of leaders to get people moving in the same direction.

Strategy Planning Guides Nav Change Agents

Design
Feasibility The resilient people in your organization who are able to overcome a large number of problems to push change through. An
Innovation organization filled with change agents will achieve a very different rate of change as compared to an organization filled with
Leadership resistance to change.
Management
Marketing Lead Users
Lead users are your customers who are pushing your products and services to their limits. They are often an important
source of change. For example, a large customer of a cloud computing platform who needs much faster network
performance than you currently offer. Such a customer might point out your weakness on a regular basis and push you to
improve.

Market Research
Going out and asking customers what they think, feel and want.

Critics
Some firms are quite sensitive to criticism and will change based on criticisms by customers, the media or the public.
Key Concepts
Planning Technology
Risk
Strategy External innovation that forces you to change. For example, most firms were forced to open a website and/or migrate to
ecommerce with the commercialization of the internet in the mid-1990s.

Competition
Competition such as a competitor who is always lowering their costs and prices.

Customer Needs
Changing customer needs such as a shift in demographics to an older population that demands healthier food items.

Customer Perceptions
Changing customer perceptions such as increased awareness that a particular food ingredient is healthy or unhealthy.

Customer Preferences
Shifting customer preferences such as a fashion trend whereby a particular color, style or format is suddenly popular.

Supply & Demand

Changes in supply and demand. For example, a supply shortage that results in a spike in material costs.

Competitive Advantage
Regulations
The introduction or elimination of government regulations.

Economic Environment
The economic environment such as interest rates, economic stability and the availability of funding.

Politics
Political events in areas such as trade barriers and political stability. For example, a need to replace a supply partner due to a
trade war.
Overview: Change Drivers
Type Strategy Planning
An internal or external pressure that shapes change to an
Definition
organization.
Strategy Planning »
Mission »
Vision »
Related Concepts
Competition »
Principles »
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