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20 Examples of Change Drivers - Simplicable
20 Examples of Change Drivers - Simplicable
A change driver is an internal or external pressure that shapes change to an organization. This includes change to strategy,
plans, designs, products, services and operations. The following are common change drivers beginning with internal drivers
and progressing to external pressures.
Capabilities
The capabilities of an organization tend to be a change driver. If you have strong engineering capabilities, you may view
everything as an engineering problem. If you have strong marketing capabilities, you may view everything as a marketing
problem and so forth.
Measurements
Many organizations are in the habit of measuring things, improving them and measuring again. In this case, measurements
need to be carefully designed such that a single factor isn't over-optimized at the expense of everything else. For example,
an obsession with cutting unit costs can result in quality failures, liability and reputational damage.
Strategy Planning
Business Analysis
Competitive Intelligence
Design Thinking
Forecasting Experiments
The practice of trying many things in a lightweight way that can fail without much damage. The idea is to try brave ideas
and scale the ones that work.
Organizational Culture
The norms, habits and expectations of your organization. For example, some organizations are resistant to change such that
people try to slow down or derail progress.
Leadership
The ability of leaders to get people moving in the same direction.
Market Research
Going out and asking customers what they think, feel and want.
Critics
Some firms are quite sensitive to criticism and will change based on criticisms by customers, the media or the public.
Key Concepts
Planning Technology
Risk
Strategy External innovation that forces you to change. For example, most firms were forced to open a website and/or migrate to
ecommerce with the commercialization of the internet in the mid-1990s.
Competition
Competition such as a competitor who is always lowering their costs and prices.
Customer Needs
Changing customer needs such as a shift in demographics to an older population that demands healthier food items.
Customer Perceptions
Changing customer perceptions such as increased awareness that a particular food ingredient is healthy or unhealthy.
Customer Preferences
Shifting customer preferences such as a fashion trend whereby a particular color, style or format is suddenly popular.
Competitive Advantage
Regulations
The introduction or elimination of government regulations.
Economic Environment
The economic environment such as interest rates, economic stability and the availability of funding.
Politics
Political events in areas such as trade barriers and political stability. For example, a need to replace a supply partner due to a
trade war.
Overview: Change Drivers
Type Strategy Planning
An internal or external pressure that shapes change to an
Definition
organization.
Strategy Planning »
Mission »
Vision »
Related Concepts
Competition »
Principles »
Business Capabilities »
Competitive Disadvantage
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