A BUSINESS PLAN REPORT ON

CARRER COUNSELING COMPANY

A Seminar Paper on Business plan Development Program

Submitted to

Office of the Dean

Faculty of Management

Purbanchal University

In Partial Fulfillment of the Seminar Course Requirement for the Degree of

Masters of Business Administration (MBA)

Submitted by:

Tuka kumara Adhikari

White House Graduate School of Management

P.U Registration No:034-2-3-06207-2014

June, 2015
 Declaration

I, Tuka kumara adhikari declare that this business plan development seminar paper entitled

“Future development career counseling company” is submitted in partial fulfillment of

the MBA Degree, the faculty of Management, Purbanchal University is my original work

carried out under the guidance of Mr. Santosh Acharya has not been submitted anywhere for

the award of any other degree or commercial purpose. In keeping with the ethical practice in

reporting scientific information, due acknowledgements have been made wherever the

finding of others have been cited.

__________________________________________

Tuka kumari Adhikari

P.U Registration No: 6-2-519-79-2006

i
 ! THIS PAGE HAS TO BE IN WH GSM LETTER HEAD

Approval Letter

This is to certify that Mr/Mrs/Ms YourNamestudent of MBA, second semester studying in

Himalayan WhiteHouse International College (WhiteHouse Graduate School of

Management) affiliated to Purbanchal University has completed his/her seminar course on

Supply Chain Management on the topic of “TITLE TITLE TITLE”as prescribed by the

university standard under related subject expert’s guidance. His/Her performance during the

seminar was appreciable and the report has been prepared accordingly. We appreciate her

work.

Evaluation Committee

_________________________________
Mr./Mrs/Ms/ Dr/ ProfXxxx Xxxx Xxxx
(Course Convener)
_________________________________
Mr./Mrs/Ms/ Dr/ ProfXxxx Xxxx Xxxx
(External Expert)
_________________________________
Mr. Shambhu K. Dahal
(Head of School)
Date:

ii
 Acknowledgements

Preparation of this seminar report has been both of privilege and honor that I shall cherish for

year to come. With deep reverence, I express my respect to Purbanchal University for

including this course in MBA.

The seminar program as being the integral part of our academic course helps us to implement

our theoretical knowledge gained in this class room in to practical in the real work situation

which create new experience in my educational journey of Master of Business

Administration .I want to heartily appreciate give thanks to all individuals and organization

for helping me during my study period and provide guidelines and assistances to achieved

my goal.

In this context, it is with great pleasure that I express my almost gratitude and heartfelt

appreciation to Mr santosh Aachary for business plan development Report supervisor, for his

words of appreciation, encouragement and guidance similarly, am equally grateful to

Mr.shambhu k.dahal Head of School for their every support in transforming this work in the

present shape

I also would like to express my thanks to Mr. Birat shrestha course convener for granting me

the golden opportunity to be the part of seminar program

Tuka kumari Adhikari

iii
 Date: June, 2015

Executive Summary (1.5 pages)

Being a gratitude student, the present gratitude was quite concerned to contribute with some

innovative ideas to in the field of career. It was co-incident to have exposure of Business plan

development seminar paper writing assignment in one hand, being an aims to give little

contribution to the nation in the field of career development and utilization of student interest

in productive sectors. So we are going to opening FUTURE DEVELOPMENT CARRER

COUNCELING COMPANY (FDCCC) is an institute which will understand the interest of

student and gives related counseling to develop their career;

The plan puts forward three strategic aims:

 The first to minimize the dilemma about career of student.

 The second is to motivate parents to understand the feeling of their child.

 The third is to make student hopeful.

Career counseling institute will develop an innovative carrier guiding tool that integrates all

the resources and information necessary to enable the student to develop and execute a

customized strategy for meeting their goals for higher education at the collegiate or related

level.

Our purpose is to provide customized solutions to aid students, parents, and counselors in

planning for and researching higher education opportunities.

iv
Our vision is to become the premier website for education research and planning for students

who wish to continue on with some form of higher education after high school.

There will always be students that desire education beyond high school and they will always

ask the questions “Where should I go to college?” and “How do I get there?” As long as

students are asking these questions there will be a need for our service. The need for an

integrated solution that is accessible for all college students is largely unmet and just as

students will change, so will the need, thus any solution will have to be flexible and highly

adaptable. The need for information is clearly defined and it will be up to the student and

their support group around them to use that information to make a decision. Our solution will

help them cut through some of the irrelevant information and show them how to focus on the

information that is right for them

v
 Contents

Declaration..................................................................................................................................i

Approval Letter.........................................................................................................................ii

Acknowledgements..................................................................................................................iii

Executive Summary (1.5 pages)...............................................................................................iv

Lists of Figures..........................................................................................................................x

Lists of Tables..........................................................................................................................xi

CHAPTER-I: INTRODUCTION..............................................................................................1

1.1 Industry overview:...........................................................................................................1

1.2 Company introduction......................................................................................................3

1.3 Business idea Overview...................................................................................................4

1.4 Management Team and Organizational Chart.................................................................5

CHAPTER-II: BUSINESS ANALYSIS...................................................................................6

2.1 Business Feasibility Analysis...........................................................................................6

PESTLE Analysis:..............................................................................................................6

 Political, legal factors:.................................................................................................6

 Economic Factors:.......................................................................................................6

vi
  Social Factors..............................................................................................................7

 Technological Factors.................................................................................................8

 Environmental Factors................................................................................................8

2.2 Product/Service Feasibility Analysis............................................................................8

2.3 Target Market Feasibility Analysis..............................................................................9

2.4 Industry Feasibility Analysis........................................................................................9

 SWOT analysis:..........................................................................................................9

 Potential strengths:....................................................................................................10

 Potential weaknesses:................................................................................................10

 Potential opportunities:.............................................................................................10

 Potential threats:........................................................................................................10

 Industry cost structure...............................................................................................11

2.5 Organizational Feasibility Analysis...........................................................................11

2.6 Business Policy..............................................................................................................13

2.6.1 Business Code of Conduct......................................................................................14

2.6.2 Business Vision Development.................................................................................14

2.6.3 Mission Statement...................................................................................................14

2.6.4 Corporate Objective................................................................................................15

CHAPTER III: BUSINESS PLAN..........................................................................................16

vii
 3.1 Business Model..............................................................................................................16

3.1 1 Target Customers....................................................................................................17

3.1.2 Customer Value Proposition (CVP)........................................................................18

3.1.3 Profit Formula.........................................................................................................18

2.14 Key Resources..........................................................................................................19

3.1.5 Key Process to Deliver Value.................................................................................19

3.2 Business Strategy...........................................................................................................19

3.2.1 Sustainable Competitive Advantage (SCA)................................................................20

3.2.2 Business Positioning...................................................................................................21

3.2.3 Product/Service Differentiation..................................................................................21

CHAPTER IV: FUNCTIONAL STRATEGIES.....................................................................22

4.1Financial Strategy...........................................................................................................22

4.1.1 Capital Structure and Source of Finance.................................................................22

4.1.2 Initial Investment.....................................................................................................23

4.1.3 Investment Recover Period.....................................................................................24

4.1.4 Projected Sales and Direct Cost..............................................................................25

4.1.5 Projected Operating Expenses.................................................................................26

4.1.6 Projected Income Statement....................................................................................27

4.1.7 Projected Balance sheet...........................................................................................27

4.1.8. Projected Cash budget for next Three months.......................................................29

viii
 4.2.3 Product Strategy......................................................................................................31

4.2.4 Pricing Strategy.......................................................................................................31

4.2.5 Promotion Strategy..................................................................................................32

4.2.6 People Strategy........................................................................................................32

4.2.7 Process Strategy......................................................................................................33

4.2.8 Physical Evidence Strategy.....................................................................................33

4.3 Human Resource Strategy..............................................................................................34

4.3.1 Workforce Planning................................................................................................34

4.3.2 Recruitment, Selection, and Motivation Strategies.................................................34

4.3.3 Training and Development Strategies.....................................................................35

4.3.4 Employee Retention Strategies...............................................................................35

4.4 Operations Strategy........................................................................................................36

4.4.1 Product Quality Maintenance and Control Strategy................................................36

4.4.2 Capacity Planning....................................................................................................36

4.4.3 Technology and Facility Planning...........................................................................37

Unit IV: Conclusion and Summary.........................................................................................38

ix
 Lists of Figures

Page No

Figure 1: Dilemma of career (source : internet )

Figure 2: organization management team (source internet )

Figure3: porter’s five forces model (source: internet)

x
 Lists of Tables

Page No

1. Table1 : Initial Investment

2. Table 2: Sales mix and Direct Cost

3. Table3 Projected operating Expenses

4. Table 4: projected Income Statement

5. Table 5: Projected Balance sheet

6. Table 6: Projected cash budget for first three months

7. Table 7: Price of services

xi
 CHAPTER-I: INTRODUCTION

1.1 Industry overview:

Ask the SLC pass-outs why they chose a particular course of study, and most will say they

decided on it at the eleventh hour. Still others will answer it was their guardians and seniors at

home who recommended them to get admitted to the course. This is usually what happens in our

academic sphere. It is the guardians/parents who make the curricular choices, not the students.

For instance, if the guardians have the resources to fund the educational expenses of their

children, they force them to switch to subjects the students might be reluctant to take up.

Similarly, it is not the passion of the pupils, but the percentage in the SLC exam that counts more

in deciding the faculty of future studies.

It is indeed sad that we have to pitch the track specified by others. If you are capable of

becoming a litterateur how can you progress in engineering? If you are good at mathematics and

science, how can you prosper in the humanities field?  Career and curricular choices are purely

individual issues. This is to be left to the individual. Sheer family pressure, fashion and ongoing

trends must not be influencing our career choices.

Had Haribansa Acharya and Madan Krishna Shrestha studied chartered accountancy, they would

be average CA people today. They pursued their passion and are a star comedy pair in Nepal’s

entertainment world. Likewise, had Parash Khadka been lured into studying hotel management,

Nepal would have lost a very talented cricket captain of our time. The same applies to each and
every student who could be our future doctors, engineers, pilots, teachers, journalists and

lawyers.

To put a stop to these anomalies in our secondary and college level students, we have to initiate

some changes in terms of our perceptions and practices. Career counseling is a better way out to

overcome this drawback. We have some so-called educational 'consultancy' firms in Kathmandu

and other urban center of the country. They counsel students who aspire to fly abroad for their

studies. However, they only preach about the colleges and universities they are affiliated or

linked to.

It is their business to earn a profit after sending students for overseas studies. They are entitled to

commissions from the tuition fees student pay to their colleges and universities. Their career and

curricular counseling is guided by a profit-making mentality. Various educational seminars and

fairs are also driven by such intensions. Indian, Chinese, East Asian and many European and

American colleges are advertised to lure our plus two students.

It has been noticed that students seldom give a thought many cases where students have been

duped and lost their investment without being to the status of the university they will be joining,

course content and potential job opportunities on graduation and only focus on the nation they

are aspiring to study in. There are able to make a career. Some have even resorted to suicide.

Some have taken to drugs and violence. All this has happened because there was no proper

career and curricular counseling from the parents, teachers, seniors as well as private and state

authorities. The mass media and celebrities could use their potential to help guide students in

choosing a career.
Before a pupil makes a curricular and career choice, we must consider both the passion for the

subject and his proficiency. If we fail here, not only will the student get frustrated, but the state

will also lose an otherwise very capable professional citizen.

 Figure 1: Dilemma of career ( source : internet )

1.2 Company introduction

Career Counseling Center Pvt. Ltd is a professional study information provider, dedicated for

career counseling service. Having its location ( Dhobidhara, Putalisadak, and Kathmandu) in

downtown of Kathmandu City but a little inside from the crowd, it has been serving the Nepalese

Students for more than 15 years to find suitable course, university and academic institution for

their higher education and future plan to study in abroad also.

Our company will be formed as a future development corporation; our vision is to become the

premier website for education research and planning for students who wish to continue on with

some form of higher education after high school. We will do so by providing an affordable, easy-

to-use whole product solution that not only provides functionality equivalent to the currently

available products, but goes beyond that to address significant gaps that the marketplace

perceives in the current offerings.

All students have an education and career pathway plan, approved by their parents or guardians

and discussed with a career counselor or non-family mentor, by the time they are entering in

college.

Career counselors help plan career development activities for all students as well as career

information activities for teachers. Career counselors engage parents/guardians in the career

planning process and understand how to guide, inform and involve them in a student’s future

decisions. State-of-the-art web-based portals be developed that will give career counselors,
students and parents access to the best information on the evolving job market, as well as the

postsecondary pathways that will best help them prepare for careers. While there have been

enormous improvements in such tools, more can and should be done.

1.3 Business idea Overview

There will always be students that desire education beyond high school and they will always ask

the questions “Where should I go to college?” and “How do I get there?” As long as students are

asking these questions there will be a need for our service. The need for an integrated solution

that is accessible for all college students is largely unmet and just as students will change, so will

the need, thus any solution will have to be flexible and highly adaptable. The need for

information is clearly defined and it will be up to the student and their support group around

them to use that information to make a decision. So we have decided to start business with career

counseling company in Nepal.

Rather there are only few counseling service company in Nepal so we can run our business with

the objectives of expand our business in future with higher profit through the better service

providing and so our company aim to provide right track to the student for their bright future so,

we are setting up Career Information Center" for the sake of Students. To regularize the trainings

and orientation programs to the staffs, and provide the greater and wider study programs to the

students.
1.4 Management Team and Organizational Chart

Corporate Organization

Figure 2: organization management team (source internet )

 CHAPTER-II: BUSINESS ANALYSIS

2.1 Business Feasibility Analysis

Our Business and industry can be extremely productive and impactful when they actively

participate to influence the enrichment of career counseling in middle and high schools covering

all area of Kathmandu valley or outside the Kathmandu valley. our firm also encouraging some

members of the business and industry community to become more actively engaged by

supporting school career counselors in providing the information and experiences needed for

students to explore careers and begin to follow their pathway.

PESTLE Analysis:

 Political, legal factors:

 Counseling company being privatized.

 A government initiative creates the risk that the counseling may fail to deliver the policy

or be diverted away from local priorities etc.

 Changes to the skills required to be a teacher/ tutor

 Changes to curriculum with short lead times

 Requirement to be self managing

 Requirement to be self financing

 Economic Factors:

 Closure of a local industry may affect fund raising plans etc.

 Ability of parents to raise funds for optional activities

 Ability to invest ‘savings/ surpluses’

 Cost of providing resources:

 Staff – teaching & support

 Basics – books/ paper

 Technology solutions laptops etc

 Interest rates

 Shortages of materials on national/ international markets

 Over provision of institute places in the area resulting in competition from neighboring

counseling

 Social Factors

 Local population changes (increasing/ decreasing numbers)

 Demographic changes may affect likely pupil rolls or the nature of pupils needs

 Closure of local firms providing employment

 Social networking – blogs, face book, twitter

 Changes to qualifications expected

 Integration with local community

 Integration of students with special needs

 parental preference – an increase in ‘parent power’ has allowed parents more freedom of

choice over their child’s school

  Information is accessible to staff anywhere in the world via the Internet

 Technological Factors

 Risk of selecting the wrong technology at times of change (i.e. windows -v- open

source)

 New computer viruses may affect business operations,

 Disturbing/ illegal images on the internet may affect ICT security measures etc.

 Move from paper based books to e-book readers

 Computer hardware being out of date

 Computer software being out of date

 Time to manage IT systems

 Environmental Factors

 A new highway layout near the counseling may create new dangers for pupils etc

 Waste disposal

 Reduction of green space available for activities

 Changes to local bus routes

 Using significant amounts of paper and photocopier toner to produce printed information.

2.2 Product/Service Feasibility Analysis

Career counseling institute will provide its students and enrolled the colleagues with plethora of

services that related to providing comprehensive advice as it relate to providing individual with

advice as it pertain to findings its career that is most suitable for them given their level of
education and work background the company will generate fee on a per hour basis as ongoing

charge as it related to provide the services to the general public

2.3 Target Market Feasibility Analysis

Primary target customer for our product is a Kathmandu valley and outside the Kathmandu

valley and also some village area where student are unaware about the field to choose best for

their career so, we are targeting all high school student that desires to engage in research and is

planning to take the next step on to higher education. This student is typically a middle class

male or female, 15 – 18 years of age, who attends public schools.

• Secondary customer/Influencers/Payers

 Parents of the student

 Counselors, school officials, and other organizations promoting college attendance

Our primary competition will come from companies with existing career counseling company in

Kathmandu offerings that generally address the college planning needs of the same target

market.

2.4 Industry Feasibility Analysis

Business and industry to play a new and expanded leadership role as the “end customers” of

education and proactively organize and manage the talent supply chain partnerships, measures

and incentives. (www.talentsupplychain.org)

 SWOT analysis:

The initial screening of the information obtained from the market internal analysis had

helped to prepare the following SWOT analysis:

 Potential strengths:

 New idea

 Master degree in the related field of the owner as well as the operator

 Prime location at banes war

 Trained manpower ( short term training is taken by all the counselors)

 Less fixed asset investments

 Mutual understanding between the owner

 Potential weaknesses:

 Limited link with school and colleges

 Small amount of investments

 Lack of professional experience in the field

 Investment needed in marketing activities

 Potential opportunities:

 No organized close competitors

 Huge market

 Growth in literacy about the need of carrer counselor

 Growth in the number of school, colleges and other educational institude

  Potential threats:

 Conversion of existing big consultancies into carrer counseling

 Lack of trust among the customers regarding the institude in the intial phase of

operation

 Industry cost structure

Clients are not willing to pay more of the service. So we will be train more people and

charging appropriate price.

2.5 Organizational Feasibility Analysis

Career counseling analysis student planning activities, help all students to plan, monitor, and

manage their academic, career, and Emotional/Social development. Within this component,

activities are designed to help students evaluate their educational, career, and personal goals and

to develop personal plans of study in collaboration with parents/guardians. Career counseling

institute will provides direct services to all students in a variety of settings such as: individual

meetings, small groups, classroom lessons, student/parent conferences, assemblies, and

workshops. e.t.c

 Porters Five Forces Model;

Porter's five forces analysis is a framework for analyzing the level of competition within an

industry and business strategy development. It draws upon industrial organization (IO)

economics to derive five forces that determine the competitive intensity and therefore the

attractiveness of an industry. Attractiveness in this context refers to the overall industry

profitability. An "unattractive" industry is one in which the combination of these five forces acts

to drive down overall profitability. A very unattractive industry would be one approaching "pure

competition", in which available profits for all firms are driven to normal profit. This analysis is

associated with its principal innovator Michael E. Porter of Harvard.

Figure3: porter’s five forces model (source: internet)

1. Bargaining power of Supplier:

This is very new concept in the city so supplier (trainer may have high bargaining power).

2. Bargaining power of Buyer:

  Initially we are only one who provides this type of service. So, people don’t have any

option. They don’t have big bargaining power.

 Price might be switch.

3. Barrier to Entry:

 Time and cost of entry is high.

 Required big knowledge and need hard work

 People may start this type of business in future.

4. Threats from substitute products:

 May substitute performance is better than our performance

 University may start the skillful training program as academic course.

5. Rivalry among current competitors:

 In future competitors might be increases

2.6 Business Policy

Our business policy is to provide services including personal, academic and career counseling.

The team provides flexible and individualized services that reflect and respond to the needs of

students, adult populations, communities and organizations in our region and to provide career

counseling, guidance and training to high school students. Some of other business policy we

follow is to:
  Assisting clients in identifying career goals, related training needs, Recognition of Prior

Learning (RPL);

 Providing career and student counseling services in our institute, including the Learning

Specialist and Career Development/Bridging related projects;

 Providing customized tutoring services;

 Providing specialized counseling and group development services specific to industry

providing specialized testing and assessment services.

2.6.1 Business Code of Conduct

Commitment to Students/Clients

 To respect each student/client.

 To encourage the personal and academic growth of each student/client.

 To apprise students/clients of their rights, obligations, opportunities and risks.

 To seek ways to better serve the needs of students/clients.

 To ensure a positive learning environment.

 To refrain from an intimate relationship with a student/client.

 To maintain student/client confidentiality.

2.6.2 Business Vision Development

Our vision is to make our organization into real-world workplace examples, provide right

instruction to assist students in career decision-making and become the premier institute for

education research and planning for students who wish to continue on with some form of higher

education after high school.

2.6.3 Mission Statement

The mission of our company is to guide students who are worried for their career or in dilemma,

to provide right track to make their future bright as per their skill, abilities and interest. So, our

mission is to develop and maintain a unique product that takes a comprehensive, integrated

approach to education research and planning

2.6.4 Corporate Objective

 To help undergraduate, postgraduate students, others entitled to use us to make well-

informed choices about their future working lives and to translate these effectively into

appropriate decisions and actions.

 To maintain and develop links with the range of organizations providing appropriate

opportunities for graduates, including further study..

 To continue to be the main provider of choice of careers education, information and

guidance within the University.

 To help the our institute to achieve its mission

 Revenue of 417,000 per month =5,000,000 per year

 Position self as premier solution for higher education research and planning

 Position the company for a strategic acquisition within 5 years

 CHAPTER III: BUSINESS PLAN

3.1 Business Model

The single product of this enterprise is career counseling. It facilitates the process in which

students develop planning skills and apply the skills to their individual academic plans. Students

begin acquiring the needed skills to develop a Personal Plan of Study in elementary school where

the emphasis is on career awareness. The process continues into middle school as the focus shifts

to career exploration for their personal interests and strengths. So we have three sessions in our

institute: which we will show in figure below:

 Small session

 Medium session

 Large session

Small session: it is very brief package where the client has to spend two hours and in this

limited period of time the counseling is done. It is basically suitable for those clients who are

clear about themselves but are in confusion about the information related to their carrier

choice and most appropriate place for their career. Similarly, they are given all guide and

information about what they should do and how to approach to make their dreams come true.
 Medium session: these sessions are bit more elaborative than small ones .It is the suitable

package for the students who had already pursued the higher secondary education and are in

confusion about what to do about their future .It is the session of four hours and will be

conducted in two days.

Large sessions: the large sessions are for S.L.C appeared or passed students .It is the most

elaborative one and thus the timing is ten hours , two hours each in five days

Besides the above, there is special session of 1 hours to the parents of the students which will

conducted at the end of whole session

The package for the institutional clients will also available; this package will consist of fifteen

students per shift for one hour and thirty minutes.

3.1 1 Target Customers

Primary target customer for our product is a high school student that desires to engage in

research and is planning to take the next step on to higher education. This student is typically a

middle class male or female, 15 – 18 years of age, who attends public schools.

 Secondary customer/Influencers/Payers

 Parents of the student

 Counselors, school officials, and other organizations promoting college attendance

 Local area high school students as part of target group of potential future students.

 Adults seeking information and counseling regarding career direction;

 The General Public;

3.1.2 Customer Value Proposition (CVP)

Through the use of primary and secondary consumer research including surveys of high school

and college students, their parents, and counselors, our solution will prove the following specific

value to our customers

 Product value – high quality solution with the features that students, parents, and

counselors need to collaborate together

 Price value – price that provides access to the resources that our customers need in the

most cost effective manner possible to reach the largest amount of consumers

 Service value –our firm will provide more information to the customer which help them

to customized recommendations, reminders, and resolutions delivered consistently that

are based on their effective service.

 Experience value – the experience with our solution and methodology conveys the

importance of the decision and provides an environment where questions are encouraged

and fosters a sense of trust between student, parent, and counselor.

3.1.3 Profit Formula

Revenue Model

We will be more focusing on high customers, less margin model

Cost Structure

 Our cost structure is as follows:

  There is no high investment

 Direct and indirect both cost are incurred

3.14 Key Resources

 Advertising – resources will be critical to work hand and hand with the sales resources to

make sure that a very aggressive advertising campaign is in place to promote the product

 Sales – resources will be important to get the word out regarding the services that carrer

counseling offers their customers

 We are committed to bringing innovative and diverse training to prepare our business for

continued growth

3.1.5 Key Process to Deliver Value

 We are offering the different types of training and seminar

 If the students will come in group or more than 5 , we will give them special discount

3.2 Business Strategy

 Develop and maintain a unique product that takes a comprehensive, integrated approach

to education research and planning to allow as many students as possible to make

educated decisions about their higher education options

 Implementation of the new 2017 Strategic Plan and a Balanced Scorecard to measure

outcomes in order to assure quality education and training.

 Meet the target for the Capital fund raising

  Move the organization towards a more entrepreneurial approach in order to build the

business of the institute and increase alternative revenue sources.

 Strengthen the awareness level and reputation of career counseling across the region and

beyond.

3.2.1 Sustainable Competitive Advantage (SCA)

Career and Student Services (CSS) provide services including personal, academic and career

counseling. Our team provides flexible and individualized services that reflect and respond to the

need of Good Spirit School Division to provide career counseling, guidance and training to high

school students .some of sustainable competitive advantage of our firm will be:

 Assisting clients in identifying career goals, related training needs, Recognition of Prior

Learning (RPL);

 Providing career and student counseling services within the College, including the

Learning Specialist and Career Development/Bridging related projects;

 Providing customized tutoring services;

 Providing Career Counseling services through our school division reaching students in

Grade 12;

 Providing specialized counseling and group development services specific to

industry/community organizations;

 Providing specialized testing and assessment services.

3.2.2 Business Positioning

This firm will engage, passionate, and innovative. We are respected as an entrepreneurial

provider of meaningful educational opportunities designed to achieve personal potential, active

citizenship and full participation in a rapidly expanding economy. Career counseling is the

‘partner of choice’ for business, industry and communities – together building and updating the

skills and knowledge required for success. We are a leading, learner-centered educational

organization committed to accessibility, inclusion and diversity.

3.2.3 Product/Service Differentiation

The institute continues to expand its continuum of learning services to provide a full range of

adult upgrading, technical, professional and liberal education opportunities - facilitating initial

training and education as well as ongoing learning enrichment and niche program development

to keep our stakeholders current and competitive.

Career and Student Services will enhance all levels of programming including: Learning

Specialist assessment, accommodations, transitions planning and student counseling and tutorial

support.
 CHAPTER IV: FUNCTIONAL STRATEGIES

4.1Financial Strategy

The company will use an owner’s capital contribution of 50,000 to register and establish a formal

corporate entity

The financial part of the business plan include estimated budget necessary to cover the first year

of operations ,revenue of 417,000 per month = 5,000,000 per year is expected our firm is one of

the Position self as premier solution for higher education research and planning so we are

planning for long-term contracts with school districts nationwide

Career counseling expects to require relatively small investments and to have growth of about 40

percent per year. Therefore, it is anticipated that business angels will be a primary source of

funding with the owners’ capital contribution for its short term source of funding.

The owners’ capital contribution would be used to cover the company during the time before the

funding is received for future for the development and expand the company in the market

4.1.1 Capital Structure and Source of Finance

Our firm capital structure is like this:

Equity= 100%

Partners = 4

Share holding= 25% each

4.1.2 Initial Investment

Particular QTY Rate Amount

Projector 1 200000
500000
Computer 4 200000
2500
Telephone 2 5000
3000
Router 1 6000

Internet 1 5000

HR cost 200000
105000
Generator 1 105000

Marketing 1500000

Other related cost 300000

Printer & 50000
2 100000
photocopy
Furniture 120000

Construction cost 90000

Working capital 100000

Total 1581000
Table1 : Initial Investment

Our total initial investment will be Rs 1581000,which is not so high amount. We can manage by

ourselves.
4.1.3 Investment Recover Period

Initial investment Rs 1581000

Annual cash inflow

Sales Rs 2300000

Annual cash Outflows

Direct cost Rs 300000

Operating Expenses (including depreciation of Rs 40000 and salary of we four partners) Rs

1971000. Salary taken by our group members is also income for us. So, we are not treated it as

cash outflow.

In order to compute the payback period of the equipment, we need do workout the next annual

cash by deducting the total of cash outflow from the total of cash inflow associated with the

equipment

Computation of net cash inflow:

Rs 2300000-(Rs 300000+1211000) =Rs 789000

Payback period = Investment required for a project / net cash inflow

=Rs 1581000/ Rs 789000

=2.003 years.
According to payback period method , the money should be invested because the payback period

of the project is 2 years which is shorter than the minimum desired payback periods of the

company. So, project is feasible according to payback period.

4.1.4 Projected Sales and Direct Cost

Sales Mix Year 1

Institutional
No of Client in year 100
Average Students 70
No of Sessions 100
Selling Price Per students per session 150
Total Sales Income 10500000
Cost of Transportation and Miscellaneous per visit 3000
Total Cost 300000
Individual Clients
Small Sessions
No of Days in a month 20
No of students per days 5
Selling Price 500
Total sales (years) 600000
Medium Sessions
No of days in a month 20
No of students 2
Selling Price 1000
Total Sales (years) 400000
Large session
No of days in a month 20
No of students per day 0.5
Selling Price 2000
Total Sales ( years) 240000
Total Sales From Business (years ) 2300000
Total Variable Cost ( years) 3000000
Table 2: Sales mix and Direct Cost

In sales mix, institutional means we’ll organize the different types of Program where students are

taking class. And others Session means that individual students will contact and they can take

class as per their need.

4.1.5 Projected Operating Expenses

Salaries Expenses Rs 816000

Marketing Expenses Rs 50000
Rent Expenses Rs 480000
Maintained Expenses Rs 50000
Telephone and internet expenses Rs 390000
Fuel Rs 100000
Stationary Rs 150000
Electricity bill Rs 96000
Depreciation Rs 40000
Other Expenses Rs 150000
Total Rs 1971000
Table3 : Projected operating Expenses

Our total projected operating expenses will be Rs 1971000 in first year.

4.1.6 Projected Income Statement

Particulars Amount
Sales revenue 2300000
(-) cost of goods sold 300000
Gross profits 2000000
(-) operating expenses 1971000
Net Profit before tax 29000
Table 4: projected Income Statement

We will earn Rs 29000 of profit in first year and we’ll treat it as retained earnings, it means that

there will be no dividend or profit sharing in first year. Salary of Rs 720000 is also our income

and we’re not worry about small amount of net income in first year. After second year our

project profit will be increased.

4.1.7 Projected Balance sheet

Particulars Year 1 (Rs)

Asset
Fixed Assets 741000
Investment 0
 Prepaid Expenses 740000
Cash Balance 188000
Total Assets 1669000
Equity and Liabilities
Equity 1600000
Accumulated Depreciation 40000
Retained Earning 29000
Total equity and liabilities 1669000
Table 5: Projected Balance sheet

Total Asset of our company will be Rs 1669000 for first year.

After calculating the income statement and balance sheet we have calculated the ratio and break

even sales.

Net Profits Margins = Net profits before tax / sales turnover

=29000/ 230000

=1.26 % in first year

All business is in loss in first business but we are in profit. Next year our profit increased by

huge amount.

Return on Assets = Net profit before tax / total assets

= 29000/ 1669000

=1.74%

Break Even Points

Assuming that the cost of transportation is the only variable cost, the break even point of the

business would be:

Break Even point = total fixed cost / contribution Margin ratio

= 1971000 / 0.87

= NRs 2265517 for a first year

4.1.8. Projected Cash budget for next Three months

Particulars Month 0 Month 1 Month 2 Month 3

Beginning balance 0 119000 124750 130500

Receipt;
Equity 1600000 0
Sales Revenue 0 191667 191667 191667

Total Receipt (A) 1600000 310667 316417 322167

Disbursement:
Cost of goods sold 0 25000 25000 25000
Fixed or operating cost 1481000 160917 160917 160917

Total Disbursement (B) 1481000 185917 185917 185917

Surplus/ deficit (A-B) 119000 124750 130500 136250

Table 6: Projected cash budget for first three months

Annual CFAT after one year = sales- cost

=119000+2300000-300000-1931000=188000

We only make cash reserve of Rs 80000 after first year. Other amount will be reinvested in

expansion of business.

4.2 Marketing Strategy

4.2.1 Market Research

This business plan is the outcome of the various sources. These are the sources for all the

information of the business plan which started from the business idea generation to the business

establishment. The sources are;

 Council for the Technical Education and vocational Training (CTEVT)

 Interviews with the students and parents.

4.2.2 Marketing Mix

Product, price, place and promotion analysis in the marketing is very significant to every

business. We have done 4ps analysis in following ways.

Place: the Prime location of our institute is in Baneshwar.

4.2.3 Product Strategy

Product: there will be different types of services we offer

We will provide seminar or Workshop.

Different types of sessions they are

  Small session

 Medium session

 Large Session

4.2.4 Pricing Strategy

Price: price of our service are as follows:

Institutional
Selling price per student per session 150
Individual Clients
Small sessions
Selling price per student 500
Medium Sessions
Selling price per students 1000
Large sessions
Selling price per students 2000
Table 7: Price of services

4.2.5 Promotion Strategy

 Selectively attend conventions for counselor organizations such as the National

Association for College Admission Counseling as well as seek their formal “Seal of

Approval” to establish brand awareness

 Establish a small budget for local sponsorships and advertising to reach students and

parents in our initial target market.

 Obtain selected student names and addresses from high school/school district (public

info) for limited direct mail campaign, with results closely monitored

 Establish and promote college scholarships to promote brand awareness and support

college attendance
4.2.6 People Strategy

 Build general brand awareness through sponsorships, etc

 Drive purchase decision at college-related events

 Offer district-wide and school-wide licenses at a discount, with schools to promote to

students

 Public High Schools with 75% of their graduates going on to college

 Individual Parents and Students that can be reached on-line through

promotion/advertising detailed below.

4.2.7 Process Strategy

 Career exploration based on interests and aptitudes

 Helps students assess post high school options other than college

 Help in identifying college majors based on career interests

 Provides information on specific colleges

 Identifies and compares colleges meeting specified criteria

 Generates an application checklist with due dates for colleges of interest, monitors

progress, and provides reminders of due dates, including e-mail notifications

 Provides a means to generate a resume and to collect and maintain related information

 Helps brainstorming essay topics

 Facilitates communication between students, counselors, and parents.

4.2.8 Physical Evidence Strategy

 Develop and maintain a unique product that takes a comprehensive, integrated approach

to education research and planning to allow as many students as possible to make

educated decisions about their higher education options

 Product will be distributed to the target market (high school students) through schools,

school districts and/or existing special programs geared at encouraging college

attendance among various at-risk populations

4.3 Human Resource Strategy

Career counseling institute will continue to improve and measure our workplace environment as

a result of our Employee Survey tool and action plans, and Employer of Choice activities. The

joint union management Wellness Committee will enhance and promote the health and well-

being of all employees.

Human Resources will continue to focus on increasing awareness and use of Professional

Development training and monitor the effectiveness. Further enhancements to the Performance

Management, Professional Development plan and Succession planning tools will begin.

4.3.1 Workforce Planning

 A current and competitive workforce to support business and industry expansion,

retention and competitiveness

  Customized, responsive, training solutions in place for regional business, industry, non-

profits and institutions.

4.3.2 Recruitment, Selection, and Motivation Strategies

The Career counseling will continue to develop and enhance recruitment and retention strategies

to fill vacancies and retain qualified staff. Specific strategy objectives will include the attraction

of innovative and entrepreneurial centered employees.

4.3.3 Training and Development Strategies

The first year business will bring relatively stagnant growth in staffing resources, as compared to

the previous five years.

Career counseling organization will continue to focus on developing the Emergency Services

Training Program require additional casual instructors to meet industry and organization

demand. .

Our institute will engage and empower staff participating in the creation and evaluation of

quality improvement initiatives across all areas..

4.3.4 Employee Retention Strategies

Career counseling company will continue to improve and measure our workplace environment as

a result of our Employee Survey tool and action plans, and Employer of Choice activities. The

joint union management Wellness Committee will enhance and promote the health and well-

being of all employees.

Human Resources will continue to focus on increasing awareness and use of Professional

Development training and monitor the effectiveness. Further enhancements to the Performance

Management, Professional Development plan and Succession planning tools will begin.

4.4 Operations Strategy

• Design and development, project management, academic counseling, and owning and

managing a business.

• Special services that career counseling offer their customers

• Advertising – resources will be critical to work hand and hand with the sales resources to

make sure that a very aggressive advertising campaign is in place to promote the product

• Career counseling leader – career counseling will integrate CareerLeader.com, the most

comprehensive and respected business career development tool on the internet for

providing career planning for business career specific students

• Other knowledge resources – during the development process career may chose to link to

other knowledge providers that adds value to the overall solution that institute provides.

• Career counseling believes that as needed the management team will both be able to

provide the knowledge in the above listed areas themselves

4.4.1 Product Quality Maintenance and Control Strategy

The firm will develop its value propositions with the ultimate goal of becoming the college of

choice for learners, the employer of choice for staff, and the partner of choice for communities,

businesses and industry

4.4.2 Capacity Planning

This is one of the sections of the business plan that you must write completely on your own. The

key to writing a strong competitive analysis is that you do your research on the local

competition. Find out who your competitors are by searching online directories and searching in

your local Yellow Pages. If there are a number of competitors in the same industry (meaning that

it is not feasible to describe each one) then showcase the number of businesses that compete with

you, and why your business will provide customers with service/products that are of better

quality or less expensive than your competition

4.4.3 Technology and Facility Planning

 Over high school career, student accesses website at various times as they focus on

various parts of the overall process. Previous progress is saved and accessible, and results

integrated into next step. Tool allows them to identify and focus on the task immediately

at hand, while easily keeping it in the context of the overall college application process.

• Parents and counselors may be given access to the student’s account to allow them to

view and comment on student’s progress, as well as to perform and save research and

tasks that may be more of interest to them, such as financial aspects, safety, etc.

• Outputs are derived using third party inputs (e.g., college summary statistics and

information, career matching, student interests, etc.) as appropriate, but outputs are

automatically integrated into the overall planning process.

• Product has multiple views based on the person’s log in and password account and works

on a “dashboard” concept:
Career counseling provide the right track for right career choices , If you are capable of

becoming a litterateur how can you progress in engineering? If you are good at mathematics and

science, how can you prosper in the humanities field?  Career and curricular choices are purely
individual issues. This is to be left to the individual. Sheer family pressure, fashion and ongoing

trends must not be influencing our career choices.

The preparation of this life-changing inevitability needs to be an outcome priority for middle and

high schools as well as all postsecondary institutions. Career development is a specialized area

and needs to have a plan, including metrics, and should be integrated into all areas of the

curriculum. It is clear to us that at present career counselors, especially in high schools, are

committed to helping all students navigate their learning pathways. This is understandable and

laudable. However, career counselors often handle multiple responsibilities and cannot prioritize

career pathways as an activity or set aside time for it with students.

Summary

Career counseling institute will develop an innovative carrier guiding tool that integrates all the

resources and information necessary to enable the student to develop and execute a customized

strategy for meeting their goals for higher education at the collegiate or related level.

Our purpose is to provide customized solutions to aid students, parents, and counselors in

planning for and researching higher education opportunities.

Our vision is to become the premier website for education research and planning for students

who wish to continue on with some form of higher education after high school.

The purpose of this business plan is to raise 500000 for the development of a career counseling

service while showcasing the expected financials and operations over the next three years.
As stated above, the business intends to provide career counseling focused on academic services

to high school students. The Company, via independent contractors, will employ college students

and teachers with a broad scope of academic knowledge with a focus on career counseling.

The Company intends to provide these services from the comfort of the customers’ homes rather

than developing a formal facility. At the onset of operations, intends to develop referral

relationships with area schools, guidance counselors, and tutors in order to generate immediate

revenues. Career Counselor, mission is to become the recognized local leader in its targeted

market for career counseling services.

References

convergence: Trends Threatening to Narrow College Opportunity in America. A Project of the

Institute for Higher Education Policy. April 2006.

Reis, Ron. A Career to Consider: Independent College Counselors. Working World Magazine

312, April 2, 2007 — April 23, 2007.

Kohen, Katherine. “Why Colleges Should Thank Private Admissions Counselors.” Chronicle of

Higher Education, 52(44), July 7, 2006, p. B20

“A Guide to the Project Management Body of Knowledge – Third Edition” published by the

Project Management Institute, Inc copyright 2004.

Website

www,bplan.com
http/www.entreprenuer.co

http//smallbusiness.chron.com

http//www.investopedia.com

Annex