INDUSTRY

ANALYSIS
REPORT

Submitted by

Muhammed Rabih

19BSP1622
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Introduction

The real estate sector is one of the most globally recognized sectors. Real
estate sector comprises four sub sectors - housing, retail, hospitality, and
commercial. The growth of this sector is well complemented by the growth of
the corporate environment and the demand for office space as well as urban
and semi-urban accommodations. The construction industry ranks third
among the 14 major sectors in terms of direct, indirect and induced effects in
all sectors of the economy.
It is also expected that this sector will incur more non-resident Indian (NRI)
investments in both the short term and the long term. Bengaluru is expected to
be the most favoured property investment destination for NRIs, followed by
Ahmedabad, Pune, Chennai, Goa, Delhi and Dehradun.
Market Size

By 2040, real estate market to grow to Rs 65,000 crore (US$ 9.30 billion) from
Rs 12,000 crore (US$ 1.72 billion) in 2019. Real estate sector in India is
expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion
in 2017 and contribute 13 per cent of the country’s GDP by 2025. Retail,
hospitality and commercial real estate are also growing significantly, providing
the much-needed infrastructure for India's growing needs. Indian real estate
increased by 19.5 per cent CAGR from 2017 to 2028.

MAJOR INVESTMENTS

 First REIT raised Rs 4,750 crore (US$ 679.64 million) and was launched
earlier in 2019 by the global investment firm Blackstone and realty firm
Embassy group.
 In January 2019, Ascendas acquired Chennai's Pallavaram IT Park for
US$ 35.70 million.
 Iconic RK Studios property which is located in suburban Chembur,
acquired by Godrej Properties.
 New housing launches across top seven cities in India are expected to
increase 32 per cent year-on-year by 2018 end to 193,600 units.
 In September 2018, Embassy Office Parks announced that it would raise
around Rs 52 billion (US$ 775.66 million) through India’s first Real Estate
Investment Trust (REIT) listing.
 New housing launches across top seven cities in India increased 50 per
cent quarter-on-quarter in April-June 2018.
 In May 2018, Blackstone Group acquired One Indiabulls in Chennai from
Indiabulls Real Estate for around Rs 900 crore (US$ 136.9 million).
 In February 2018, DLF bought 11.76 acres of land for Rs 15 billion (US$
231.7 million) for its expansion in Gurugram, Haryana.
RE/MAX

Real Estate Maximums – Maximum implies to satisfaction for clients, agents, and
franchise owners from a single office that opened in 1973 in Denver, Colorado.,
RE/MAX has grown into a global real estate network of franchisee-owned and
operated offices with more than 124,000 Sales Associates.

Operating in 115+ countries across world consisting of 8000+ Offices. That’s how the
company is able to offer higher levels of customer service and provide access to real
estate resources which is not available anywhere else.

In INDIA with Honesty, Integrity, and Trust as its core values company will be looking
forward to building the same Brand Recall in India and becoming an undisputed
market leader in Real Estate deals.

RE/MAX India, the 73rd country in the global network of RE/MAX international is an
initiative of Mr. Samir Chopra to bring the best in the trade to the country. RE/MAX
has been a worldwide success phenomenon in many countries. It has played a
pioneering role in organizing the unorganized real estate market in various countries.

About the Brand

RE/MAX offers various brand strategies – external marketing, ensures worldwide

brand recognition and internal marketing-the identity of each individual Franchise
Broker/Owner or Sales Associate as a top player in the real estate industry.

“The balloon” is usually the first response when you ask Broker/Owners or Sales
Associates about their first associations with RE/MAX. “Of course, there are lots of
other aspects, but the balloon is everywhere. Consumers know who you are without
you having to explain”.The balloon perfectly relates to the RE/MAX ideas of
innovation and leadership, portraying the concept of being free – in business for
yourself – with the power of a global brand guiding you – but not by yourself.

Nobody Sells More Real Estate than RE/MAX this is what the company proudly claim.
But there is more to it: the above slogan is only one of many claims available to
RE/MAX Broker/Owners and Sales Associates, RE/MAX has registered a wide range of
slogans, all ready to establish the corporate identity of being a RE/MAX top player and
thus being recognized by customers all around the world.

It offers personal promotion, promoting oneself is part of the freedom customers get
at RE/MAX. Innovative and vigorous promotion is even encouraged and there is no
limit to any individual marketing technique. Guided by RE/MAX’s Corporate Identity
guidelines and the strong support of the company, Broker/Owners and Sales
Associates can conduct their own personal promotion campaigns – and let the
entrepreneurial spirit thrive!