1. Stability: By this I mean a stable stream of revenue.

A stable team of
employees, low employee turnover will take you a long way.
2. Know your business: You should have a breakeven in mind if you’re only
starting up. Keep leverages and overheads low.
3. Choose between differentiating and cost leadership: You’re either the
cheapest provider of standard goods, or a provider of superior than average
products/services. This is key for sustained profitability. Consider this your
business’ oxygen supply, if you will.
4. Make small, continuous improvements: The Japanese concept of Kaizen is
highly effective. Don’t make radical changes. If you have a new strategy in mind,
phase it in. Strive to improve your business just a little, every day.
5. This last one is a little subjective: Hopefully you’re passionate about your area
of work. This makes things so much better - it takes exhaustion out of the
process. Read, learn and grow. I repeat, *read*.

The goals for any small business be it brick and mortar or online look like this:

-Find an audience.

-Figure out the needs of that audience.

-Develop a way to uniquely deliver a product to them that solves the need.

-Create more value through joint ventures or other product offerings.

1. To build a loyal, evangelic customer base.

2. To develop a consistent positive cash flow
3. To create a enthusiastic, competent team of employees
4. To create a profitable business
5. To make small, continuous improvements
6. To strengthen my company’s stake or influence in the business world.
7. To produce product at the right time at a right place according to the needs
of the customer 
8. To improve customer satisfaction
9. To improve employee satisfaction
10. To become one of the biggest and most successful company in the world.