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Law of Demand & supply


Demand and Supply personal income. A change in one or more
of these conditions causes a change in
Supply and demand is perhaps one of the demand, which is reflected by a shift in
most fundamental concepts of economics the location of the demand curve. A shift
and it is the backbone of a market to the left indicates a decrease in
economy. Demand refers to how much demand, while a movement to the right
(quantity) of a product or service is an increase.
desired by buyers. The quantity
demanded is the amount of a product
people are willing to buy at a certain A. The Law of Demand
price; the relationship between price and
The law of demand states that, if all other
quantity demanded is known as the
factors remain equal, the higher the price
demand relationship. Supply represents
of a good, the less people will demand
how much the market can offer. The
that good. In other words, the higher the
quantity supplied refers to the amount of
price, the lower the quantity demanded.
a certain good producers are willing to
The amount of a good that buyers
supply when receiving a certain price. The
purchase at a higher price is less because
correlation between price and how much
as the price of a good goes up, so does
of a good or service is supplied to the
the opportunity cost of buying that good.
market is known as the supply
As a result, people will naturally avoid
relationship. Price, therefore, is a
buying a product that will force them to
reflection of supply and demand.
forgo the consumption of something else
The relationship between demand and they value more. The chart below shows
supply underlie the forces behind the that the curve is a downward slope.
allocation of resources. In market
economy theories, demand and supply
theory will allocate resources in the most
efficient way possible. How? Let us take a
closer look at the law of demand and the
law of supply.

Demand curve
Demand curve in economics, a graphic
representation of the relationship
between product price and the quantity of
the product demanded. It is drawn with
price on the vertical axis of the graph and
quantity demanded on the horizontal
axis. With few exceptions, the demand A, B and C are points on the demand
curve is delineated as sloping downward curve. Each point on the curve reflects a
from left to right because price and direct correlation between quantity
quantity demanded are inversely related demanded (Q) and price (P). So, at point
(i.e., the lower the price of a product, the A, the quantity demanded will be Q1 and
higher the demand or number of sales). the price will be P1, and so on. The
This relationship is contingent on certain demand relationship curve illustrates the
ceteris paribus (other things equal) negative relationship between price and
conditions remaining constant. Such quantity demanded. The higher the price
conditions include the number of of a good the lower the quantity
consumers in the market, consumer demanded (A), and the lower the price,
tastes or preferences, prices of substitute the more the good will be in demand (C).
goods, consumer price expectations, and

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Diminishing Marginal Utility intensively. If, however, there is a climate


change, and the population will need
As we go on consuming any commodity
umbrellas year-round, the change in
the utility from each marginal/last unit
demand and price will be expected to be
keeps on diminishing/decreasing or we
long term; suppliers will have to change
can say successive units of consumption
their equipment and production facilities
gives you lower satisfaction
in order to meet the long-term levels of
For example- When we have first tea in
demand.
the morning it tastes best and the last tea
in the day gives you least satisfaction C. Supply and Demand
Relationship
B. The Law of Supply
Now that we know the laws of supply and
Like the law of demand, the law of supply demand, let's turn to an example to show
demonstrates the quantities that will be how supply and demand affect price.
sold at a certain price. But unlike the law
Imagine that a special edition CD of your
of demand, the supply relationship shows
favorite band is released for $20. Because
an upward slope. This means that the
the record company's previous analysis
higher the price, the higher the quantity
showed that consumers will not demand
supplied. Producers supply more at a
CDs at a price higher than $20, only ten
higher price because selling a higher
CDs were released because the
quantity at a higher price increases
opportunity cost is too high for suppliers
revenue.
to produce more. If, however, the ten
CDs are demanded by 20 people, the
price will subsequently rise because,
according to the demand relationship, as
demand increases, so does the price.
Consequently, the rise in price should
prompt more CDs to be supplied as the
supply relationship shows that the higher
the price, the higher the quantity
supplied.
If, however, there are 30 CDs produced
and demand is still at 20, the price will
not be pushed up because the supply
more than accommodates demand. In
A, B and C are points on the supply curve. fact, after the 20 consumers have been
Each point on the curve reflects a direct satisfied with their CD purchases, the
correlation between quantity supplied (Q) price of the leftover CDs may drop as CD
and price (P). At point B, the quantity producers attempt to sell the remaining
supplied will be Q2 and the price will be ten CDs. The lower price will then make
P2, and so on. the CD more available to people who had
previously decided that the opportunity
Time and Supply cost of buying the CD at $20 was too
Unlike the demand relationship, however, high.
the supply relationship is a factor of time.
Time is important to supply because D. Equilibrium
suppliers must, but cannot always, react
When supply and demand are equal (i.e.
quickly to a change in demand or price.
when the supply function and demand
so, it is important to try and determine
function intersect) the economy is said to
whether a price change that is caused by
be at equilibrium. At this point, the
demand will be temporary or permanent.
allocation of goods is at its most efficient
Let's say there's a sudden increase in the because the amount of goods being
demand and price for umbrellas in an supplied is the same as the amount of
unexpected rainy season; suppliers may goods being demanded. Thus, everyone
simply accommodate demand by using (individuals, firms, or countries) is
their production equipment more satisfied with the current economic

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condition. At the given price, suppliers


are selling all the goods that they have
produced, and consumers are getting all
the goods that they are demanding.

2. Excess Demand

As you can see on the chart, equilibrium Excess demand is created when price is
occurs at the intersection of the demand set below the equilibrium price. Because
and supply curve, which indicates no the price is so low, too many consumers
allocative inefficiency. At this point, the want the good while producers are not
price of the goods will be P and the making enough of it.
quantity will be Q. These figures are
referred to as equilibrium price and
quantity.
In the real market place equilibrium can
only ever be reached in theory, so the
prices of goods and services are
constantly changing in relation to
fluctuations in demand and supply.

E. Disequilibrium
Disequilibrium occurs whenever the price
or quantity is not equal to P or Q
1. Excess Supply
If the price is set too high, excess supply
will be created within the economy and
there will be allocative inefficiency.

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