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7   B USINESS   M AXIMS  
 Business  Maxims  

The  Mission  of  Business                        

is  to  Help  People  
 
 

If  your  mission  is  to  help  people,  you’ll  

develop  products  and  services  that  have  
value,  you’ll  tell  the  truth,  and  you’ll  end  
up  making  money  as  a  byproduct.    
 
 Business  Maxims  

People  Have  to  Talk  to  People  

 
 

Everything  we  learn  is  based  on  what  we  

hear,  what  we  see,  and  what  we  read.  If  
you’re  not  engaging  with  other  people  and  
new  ideas,  you’ll  fall  behind.  
 
 Business  Maxims  

There  are  No  Silver  Bullets  

 
 

One  of  the  biggest  reasons  people  fail  is  

that  they  spend  all  their  >me  chasing  silver  
bullets.  There  is  no  cure-­‐all,  stop  chasing  
aAer  bogus  remedies.    
 Business  Maxims  

Reinvent  Yourself  Every  Day  

 
 

Don’t  get  caught  doing  the  same  old  thing  

just  because  that’s  the  way  it’s  always  
been  done.  Look  for  new  ways  of  doing  
things,  ways  to  improve.    
 Business  Maxims  

Have  a  Sense  of  DesperaDon  

 
 

You  have  to  think  and  act  with  the        

passion  of  a  challenger.  From  a  sense  of  
despera>on  you  will  elevate  your  discipline  
and  speed  to  act.  
 Business  Maxims  

You  Learn  More  from  Failure  

than  from  Success  
 
 

Don’t  be  afraid  to  take  a  chance  just  

because  you  might  fail.  Our  most  
important  lessons  all  come  from  failure.  
 Business  Maxims  

Nothing  Takes  the  Place                      

of  Hard  Work  
 
 

You  must  be  thrilled  and  take  joy  in  

working  to  get  beGer.  If  you’re  not  willing  
to  put-­‐in  the  work  needed,  you  will  not  be  
rewarded  with  success.