ROUND 1

What: Do not Invest in introduction of new products

Performance Size MTBF

Able 5.7 14.3 17500

Acre 3 17 14000
Adam 8.9 11.1 23000
Aft 10.4 15.3 25000
Agape 4.5 9.8 20000
Acre2 0 0 0
Inferences:
 Able holds the 5th largest market share with 12% in its segment and customer
awareness of 65 %
 Acre proved to highest sought product having a large customer awareness. (80 %) in
low end segment and second largest market share of 17%
 Adam holds the 4th largest market share with 13% in its segment and customer
awareness of 60 %
 Negligence in Customer Accessibility and less customer awareness
 Aft holds the market share with 12% in its segment and customer awareness of 58 %
 Agape holds the market share with 11% in its segment and customer awareness of 58
%

ROUND 2

What: Invest in introduction of new products

Performance Size MTBF

Able 6.4 13.8 14000

Acre 3 17 14000
Adam 8.9 11.1 21000
Aft 10.4 15.3 27000
Agape 4.5 9.8 17000
Acre2 4.5 15.5 14000

Inferences:
 Able holds the 4th largest market share with 15% in its segment and customer
awareness of 88 %
  Acre proved to highest sought product having a large customer awareness. (98 %) in
low end segment and third largest market share of 18% and highest customer
accessibility of 67 %
 Adam holds the market share with 14% in its segment and customer awareness of 76
% but with customer accessibility of only 47 %
 Aft holds the market share with 15% in its segment and customer awareness of 75%
but with customer accessibility of only 38 %
 Agape holds the market share with 13% in its segment and customer awareness of
75% but with customer accessibility of only 42 %.
 Improved customer awareness but customer accessibility is still less and needs to be
improved
 Based on our competition scores and the flaws in our previous rounds we decided
to keep the values of different products in various segments at the idealistic values
also considering the drift for the round 1 and some assumptions.
 We have also focused on R&D for the products that are actually do well for us like
acre and able
 Mean time between failures has been kept in basis of the competition on the results
of previous round.
When:

Revised Dates after round 1 Revised Dates after round 2

1
Able 17 march 2021 58 September 2022
3
0
2
4 2
Acre 24 April 2016 124 May 2016
Adam 19 September 2021 2 September 2022
2 1
Aft 720 July 2021 027 March 2022
Agape 210 August 2021 217 May 2022
4 1
Acre 2 NA 16 February 2022

Inferences
 For faster and higher sales of the product the idealistic values have been
considered.
 The flaw of Acre has not been rectified here but we made sure rest all the
products release in the same year and early as possible- increasing the sales
volume as the product is released earlier.

1 ROUND 3
What: Invest in introduction of new products
Performance Size MTBF

Able 7.1 12.9 14000

 Acre 3 17 14000
Adam 10.4 9.5 21000
Aft 11.0 14.9 27000
Agape 5.1 9.0 17000
Acre2 4.5 15.5 14000

Inferences:
 Able holds the market share with 14% in its segment and customer awareness of 100
%
 Acre is having a large customer awareness. (100 %) in low end segment and market
share of 17% and highest customer accessibility of 80 %
 Adam holds the market share with 13% in its segment and customer awareness of 87
% but with customer accessibility of only 54 %
 Aft holds the market share with 20% in its segment and customer awareness of 86%
but with customer accessibility of only 45 %
 Agape holds the market share with 13% in its segment and customer awareness of 86
% but with customer accessibility of only 48 %.
 Improved customer awareness and customer accessibility
 Based on our competition scores and the flaws in our previous rounds we decided
to keep the values of different products in various segments at the idealistic values
also considering the drift for the round 2 and some assumptions.
 We have also focused on R&D for the products that are actually do well for us like
acre and able
 Mean time between failures has been kept in basis of the competition on the results
of previous round.

When:

Revised dates after round

Revised Dates after round 2 3
1 2
Able8 S 58 September 2022 2 22 October 2023
2 1
Acre 124 May 2016 20 526 September 2024
Adam 2 September 2022 22 august 2023
1 2
Aft 027 March 2022 83 April 2023
Agape 2
117 may 2022 3 April 2023
Acre 2 16 February 2022 16 February 2022

2
Inferences
 For faster and higher sales of the product the idealistic values have been
considered.
  The flaw of Cid with a revised date has been rectified where we made sure all the
products release in the same year and early as possible- increasing the sales
volume as the product is released earlier.

ROUND 4
What: Invest in introduction of new products
Performance Size MTBF

Able 7.8 12.2 14000

Acre 3 17 14000
Adam 11.1 8.9 21000
Aft 12 14.2 27000
Agape 5.8 8.0 17000
Acre2 4.5 15.5 14000

Inferences:
 Able holds the market share with 12% in its segment and customer awareness of 93%
 Acre is having a large customer awareness (93 %) in low end segment and market
share of 13% and highest customer accessibility of 84%
 Adam holds the market share with 13% in its segment and customer awareness of 85
% but with customer accessibility of 61 %
 Aft holds the market share with 20% in its segment and customer awareness of 86%
but with customer accessibility of 45 %
 Agape holds the market share with 19% in its segment and customer awareness of 85
% but with customer accessibility of 60%.
 Maintained customer awareness and customer accessibility
 Based on our competition scores and the flaws in our previous rounds we decided
to keep the values of different products in various segments at the idealistic values
also considering the drift for the round 3 and some assumptions.
 We have also focused on R&D for the products that are actually do well for us like
acre and able
 Mean time between failures has been kept in basis of the competition on the results
of previous round.

When:

Revised Dates after round 4 Revised dates after round 3

3 1
Able8 S 516 august 2024
2
2 22 October 2023
2 1
Acre 126 September 2024 20 526 September 2024
Adam 4 June 2024 22 august 2023
 1 2
Aft 05 August 2024 83 April 2023
Agape 2
15 August 2024 3 April 2023
Acre 2 16 February 2022 16 February 2022

Inferences
 For faster and higher sales of the product the idealistic values have been
considered.
 The flaw of Acre with a revised date has been rectified where we made sure all the
products release in the same year and early as possible- increasing the sales
volume as the product is released earlier.
 The flaw of Acre 2 has not been rectified

Overall aim:
 To increase the demand for the products
 Increase the net profit margin
 To increase the reliability in terms of MTBF
 Increase and balance contribution margin of our well performing products
 To bring Liquidity in the firm.
 To improve the credit rating of bonds (performance and size segment)

MARKETING DEPARTMENT

• In the initial round we

kept high price for
traditional and low
end segment that
costed us a lot and
 In the initial round we kept high price for traditional and low end segment that costed
us a lot and we couldn’t capture more market share for traditional and low end

4 
segment
After analysing round 1, we kept low budget with apprehension of saving cost and
having a NP . But this approach was not right