Able holds the market share with 14% in its segment and customer awareness of 100

%.Acre is having a large customer awareness. (100 %) in low end segment and
market share of 17% and highest customer accessibility of 80 %.Adam holds the
market share with 13% in its segment and customer awareness of 87 % but with
customer accessibility of only 54 %.Aft holds the market share with 20% in its
segment and customer awareness of 86% but with customer accessibility of only 45
%.Agape holds the market share with 13% in its segment and customer awareness
of 86 % but with customer accessibility of only 48 %.
So, customer awareness and customer accessibility have been improved. Based on
our competition scores and the flaws in our previous rounds we decided to keep the
values of different products in various segments at the idealistic values also
considering the drift for the round 2 and some assumptions. We have also focused
on R&D for the products that are actually do well for us like acre and able .Mean
time between failures has been kept in basis of the competition on the results of
previous round. Acre is having a large customer awareness. (100 %) in low end
segment and market share of 17% and highest customer accessibility of 80 %.
Coming to Round 4,
 Able holds the market share with 12% in its segment and customer awareness of
93%.Acre is having a large customer awareness (93 %) in low end segment and
market share of 13% and highest customer accessibility of 84%.Adam holds the
market share with 13% in its segment and customer awareness of 85 % but with
customer accessibility of 61 %.Aft holds the market share with 20% in its segment
and customer awareness of 86% but with customer accessibility of 45 %.Agape
holds the market share with 19% in its segment and customer awareness of 85 % but
with customer accessibility of 60%

We have maintained customer awareness and customer accessibility .Based on our

competition scores and the flaws in our previous rounds we decided to keep the
values of different products in various segments at the idealistic values also
considering the drift for the round 3 and some assumptions. We have also focused
on R&D for the products that are actually do well for us like acre and able .Mean
time between failures has been kept in basis of the competition on the results of
previous round.

Overall aim:
 To increase the demand for the products
 Increase the net profit margin
 To increase the reliability in terms of MTBF
 Increase and balance contribution margin of our well performing products

 To bring Liquidity in the firm.

 To improve the credit rating of bonds (performance and size segment)
HR department
The training hours has been maximised to increase productivity of employees. But the
recruiting spends has been kept minimal. Overall aim is to increase productivity by acquiring
best talent. The hiring plan is done before dec 31 every year for more productivity. Turnover
rate is less than 5 % and productivity index is >110%. (productivity index is a measure of the
well potential or ability to produce)
TQM department
Main aim is to increase the demand and reduce the variable cost. Channel support systems
improve distribution channels and lead to increased demand for the product. For quality
function deployment effort - Reduce R&D cycle times, the time required to move a product
on the Perceptual Map, and increase demand for the product. Increase in demand by 1.12 %
,Reduction in R&D Cycle by 0.96% , Material cost reduced by 0.05% ,Admin costs reduced
by 0.05%.We could spend a maximum of 1000 thousand dollars and thus after optimized
use we could spend this amount on these two aspects. The goal of demand increase and
reduce R&D Cycle was tried and could achieve some reasonable results.

Capsim builds simulation-based teaching tools that create engaging, relevant, and practical

learning experiences. So, our company is Andrews and we are going to present analysis of
first four rounds.
So, the outline of ppt will be same.
Giving a gist about the company, the name of products are: Able, acre, Adam, aft, agape
and we are thinking to introduce new product. We are using conservative approach. The 2
important reports which will be referred are Industry conditions and Courier Report.
Industry conditions report is same for all the rounds 1-4 but courier report keeps on
changing for the rounds. There are 5 segments – traditional, high end, low end,
performance and size. In R&D decisions the main inputs were for performance, size and
MTBF which affected the revision date. Our purpose was to make sure that all R&D were
completed within the year (before 31 st December). The decision of the inputs for all the 3
years were based on the Industry Condition Report. We made sure that the changes in
performance, size and MTBF were done on the basis of ideal position for each product and
there was a downward right shift in the Perceptual Map.
In the perceptual map, Y indicates – Size, X indicates – performance

 Traditional segment ideal position - Centre

 Low End segment ideal position – Left end top
 High End segment ideal position – Right end bottom
 Performance segment ideal position - Right end bottom
 Size segment ideal position - Right end bottom
For traditional segment, age is the most important factor with importance rate of 47% so
Traditional customers give higher scores to sensors in the 2- year range. Traditional
customers give higher scores to sensors in the 2-year range.

For low end segment, price is the most important factor with importance rate of 53% so
Low End customers prefer inexpensive sensors with slower performance and larger size.
Low End customers give higher scores to sensors in the 7year range.

For high end segment, ideal position (performance, size) is the most important factor
with importance rate of 43%. This positioning explains the quality of the product. So High
End customers demand cutting edge sensors with high performance and small size.
High End customers give higher scores to newer sensors.

For performance segment, MTBF (mean time between failures) is the most important
factor with importance rate of 43%. MTBF explains the reliability of the product. So,
Performance customers emphasize performance over size. Performance customers want
sensors in the 1-year range. Performance customers seek high reliability and cutting-edge
performance technology.

For size segment, ideal position is the most important factor with importance rate of 43%
so Size customers emphasize size over performance. Size customers prefer sensors in the
1.5-year range. Size customers seek cutting edge size technology and younger designs.

So, there are different customers with buying criteria:

• Price Sensitive customers – inexpensive sensors – low end segment - Acre

• High demand for quality product (more performance, less size) – Higher end
product - Adam

• Reliable product for few customers – MTBF – performance segment – aft

• Less time preference for few customers – traditional segment – able