Pa [eZ e Caselets oo
1, Snowman Frozen Foods Ltd.—Providing One-Stop Logistics Solution in Cold Dist bution
2. Transport Corporation of India
Tracking Freight Rates.
\—‘Indian Road Freight Index’: The Route Map for
3. Trans India Freight Services—Redefining Automotive Logistics Packaging
Snowman Frozen Foods Ltd.—Providing One-Stop Logistics Solution
in Cold Distribution
Snowman Frozen Foods Ltd., based in Bangalore (India), is founded in 1997. Snowman was a
result of a joint venture between Gateway Distriparks Ltd. of Singapore, Mitsubishi Corporation
(global trading company) and Nichirei Logistics Group Inc (temperature-controlled logistics
service provider) of Japan. Snowman Frozen Foods Ltd. is the first company in India which led
to the setting up of frozen and chilled food distribution system on pan India basis. At a time
when India’s domestic frozen and refrigerated foods scene is heating up, Snowman Frozen
Foods Limited is well positioned to express finished products to the growing supermarket sector
as well as to foodservice outlets from coast to coast. The services offered by the company are in
the area of cold chain logistics such as transportation, storage, handling and retail distribution
of frozen and chilled foods. The company’s vision is to be a ‘trendsetter in supply chain manage-
ment by setting standards for customers’ satisfaction and continuously improving the process’
Also, the company's mission is ‘to build long-term relationship with customers by improving
efficiency of the distribution process, which could be done by providing most innovative and
cost-effective logistic solutions of consistent quality and high standards.”
Snowman is equipped with modern Container Freight Stations (CFSs) and Inland Container
Depot (ICD) for providing logistics solutions that fulfil the needs of the international trading com-
munity as well as the shipping industry for refrigerated food products,
Snowman acts as a single-window logistics solution provider offering an entire range of
integrated logistics services including primary transportation, storage, inventory management,
documentation and secondary transportation to the restaurants and institutions for inbound and
outbound operations. In addition, Snowman has customer-centric products, good domain knowl.
edge, dedicated fleet of vehicles, state-of-the-art technology and reliable and cost-effective solu-
tions. The cold-storage system of Snowman maintains the air temperature for storage at = 20°C
for retaining the temperature of the products stored at ~18°C, which is the international standard
for frozen food, ‘The freezer storage has been designed for operation at ~25°C having flexibility of
temperatures for incoming materials up to ~ 15°C. The material storage arrangement comprises
of two deep racking standard systems, which can store materials on Euro pallets of size 1000 x
1200 x 1500 mm having vertically high arrangements, ‘The pallet movement occurs with the help
of battery-operated electric forklift reach truck, which is most suitable for lifting the material from
fourth level and second depth of the rack. The loading and unloading of the materials from or
imto the refrigerated truck is done with the help of suitable dock levelers and dock shelters. The
5152 + Logistics Management
patches the
while the dock leveller ™
dock shelters airlock the trucks into the cold storage area ¥ hile
level ofthe truck with that ofthe cold storage, i and
Snowman reefer vehicle ensures temperanre 10 ain
ensures on-time deli dct ened and experienced team of drivers ensure thay
real oes from the processing plant A Wal Tm «food safety: The company also posses
i erature, : i
the product is transported a hich provides immediate information to the client on the
well-connected communication network, enn aie ree
revement of goods, Moreover, a professional tear of refrigeration operators, vehicle supervisors and
reo mechanics make sure that the cold chain is never broken, ensuring temperature
truck maintenance mecha ize of Snowman is 100 consisting of 6 ft to 24 fi Tata
reliability and prompt delivery. The current fleet size of Fir raria ets
and Eicher trucks. These trucks are equipped with thermo-packing and ca i IS.
Frozen food transportation system of Snowman covers around 120 cities in India and offers a fixed
prompt delivery. Snowman alss
distribution cold storage an
schedule operation. : :
‘The Snowman’s frozen stores have been built with the state-of-the-art technology by Huurre
Group of Finland, which is a world leader in turnkey freezer store supply and 1 1 he
company’s stores are built specially to meet and maintain the international standards of tempera-
ture requirements and hygiene for frozen food products. Special facilities for separate storage of
vegetarian and non-vegetarian products are also available. Process control systems that can main-
tain specific temperatures for various products are used to operate Snowman’s stores, The storage
facilities also provide for a computer-controlled inventory management system and have palletized
storage system, racked storage system and concept of sharing the cold store
Snowman provides services to producers, importers and wholesalers of food products in mak-
ing their products reach the retailers, hotels, caterers, etc. Snowman also has a perfect solution for
a ‘factory-to-consumer’ supply chain management, with an ideal cold chain for storage of goods
and refrigerated trucks. This company is also equipped with a comprehensive MIS system, wl
helps in monitoring the collection of payment from the market and sales tax admins
Showman offers best storage and handling services and transportation and ret
af food ae Ma ea See ened Snowman’s distribution warehouse, which
ping, is the southernmost link in a chain that connec, ce ae eee nee
and Mumbai on the west coast, Delhi in the north, and Kolkata Viner any ooo cos Pune
coast are some of the locations. The distribution network of Sones cmghnai on the east
4 network of Snowman is sufficient enough to
cover 120 cities throughout the country. This allows the rasan T hrove
food products to quickly reach all the major na ee Manufacturers and marketers of for
of Delhi, Mumbal, Banglore, Chennai and Hye etn Seviees BOD eters in 5 i
Dairy, Amul Mars, Chocolate, Nilgiris Retail, Metro, Moench Malo clients include Mothe
Hut, KFC and some 5 star Hotels. These businesses de ong Date Simday, Domino's hich
Snowman is providing consistently. sses demand cent percent quality of service which
Snowman has years of experience a :
ernie aie aad ccabie Paar yeiaes in handling fruits and vegetables. Snowman
the maximum geographical locations. These fruits and racr wes Produce growing areas 10 rove
stationary and mobile pre-coolers. The major activities of gee POS ae ee ne
les of these platforms involve washing, sorting,
service has always resulted in innovative services and ‘Solus Ah
i by ution a
vegetable transportation and processing, Snowman has created met ahs world’s most performance
one of the wCaselets °° 583
riven, process efficient and people-friendly learning organizations, where the best and the bright-
fst would work together to create a responsive, respectful and delightful work environment to make
ita customer focused cold chain.
Source: htp:/fwarw.snowman.in/services.html, http:/farww.fubmews.com/artcle/datenews.asp
REVIEW QUESTIONS
1, What logistics services are offered by Snowman to its clients?
2. Discuss the various issues in managing a cold chain logistics.
3. How the cost-effectiveness and system efficiency can be achieved in cold chain?