COMMUNICATION

THEORIES

Hi, This is our first meet….

How are you?
Pls. introduce yourself….name, & What did
you expect will you get from this subject?

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How to make a comfort class for everybody?

— Not coming late into the class (1-15’=late; more

than 15’ = absence - referred to the academic
rules)
— Ask permission if you want to go out of the class
— No hand phone ACTIVE unless EMERGENCY
— Don’t CHEATING !
— BE RESPECT TO OTHERS coz nobody’s
Perfect !
06 March 2001 Copyright © 2001, South Wind Design, Inc.
 3

Please joint in schoology.com & used

Access Code M25B4-K5JFH
(12pm class) + MF853-S2DQ5 (2pm
class) . Class material & information
only will be sent to this group
account!

06 March 2001 Copyright © 2001, South Wind Design, Inc.

 Specific Rule
4

* Be  on  &me.    

ü  Come  into  the  class  room  <  12.00/14.00  –  Very  Good  students!  
ü  12.00-­‐12.15/14.00-­‐14.15  –  late  and  YOUR  OBLIGATION  IS  
come  to  see  me  a5er  class  to  confirm  your  record  as  LATE.    
ü  >  12.15/14.15  am  will  consider  as  an  absent.  Student  
absences  on  any  reason  keep  remain  responsible  for  doing  all  
assignment.  Always  asking  your  friends.
* In class, turn off/silent all smartphones. Use laptop in
the classroom is allowed only for the purpose of taking
lecture notes. No facebook and others social networks
active in the class.
* Be open and receptive to new ideas - Questioning your
assumptions
06 March 2001 is the basis of learning. Copyright © 2001, South Wind Design, Inc.
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Source: Sang-Am sang,Ph.D,

slideshare.net/virak07301994/what-is-
plagiarism-50450171
06 March 2001 Copyright © 2001, South Wind Design, Inc.
 6
* Plagiarism or cheating on will result
a zero for those exams/assignments. In addition,
depending on the circumstances, the Lecturer will
consider reporting the case to the Dean for further
disciplinary action or assigning a failing grade for the
course.
will be used, including electronic
services. Plagiarism or cheating will include words put
from a friend assignment with or without notification. If
these happens, all students paper will be mark a zero.
* Sorry, a ‘trouble maker’ in the class will deal with
Students Guidance Officer/SGO after get warning from
the lecturer.
06 March 2001 Copyright © 2001, South Wind Design, Inc.
Copyright © 2001, South Wind Design, Inc.

LET’S  START  THE  JOURNEY  !  

06 March 2001

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Copyright © 2001, South Wind Design, Inc.
06 March 2001

8
Apa itu KOMUNIKASI?

4. MEANING 5. ENVIRONMENT

COMMUNICATION
1. SOCIAL
(ACTIVITY)

3.SYMBOLS
2. PROCESS
Copyright © 2001, South Wind Design, Inc.
06 March 2001

SOCIAL
•  THE NOTION THAT PEOPLE AND INTERACTIONS
ARE PART OF THE COMMUNICATION PROCESS.

PROCESS
•  ONGOING DYNAMIC, AND UNENDING
OCCURANCE.
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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SYMBOLS
•  Concrete symbols : symbol representing an object.
•  Abstract symbol : symbol representing an idea or
thought.

MEANING
What people extract from a message : > 1
meaning.
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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ENVIRONMENT
•  Situation or context in which communication
occurs.
Copyright © 2001, South Wind Design, Inc.
06 March 2001

COMMUNICATION ?
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"  SOCIAL  PROCESS  IN  WHICH  INDIVIDUALS  

EMPLOY  SYMBOLS  TO  ESTABLISH  AND  
INTERPRET  MEANING  IN  THEIR  
ENVIRONMENT    (West,  Turner;2007)  

Communica)on  is  simple,  but  powerful…  

Slide  video  (Dovevolu)on)  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

"  There  is  no  single  definiSon  of  

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COMMUNICATION!...but,  
"  ConceptualizaSons  of  communicaSon  
have  been  abundant  and  have  change  
substanSally  over  the  years.  
"  Hal  ini  disebabkan  karena  orang  akan  
mendefinisikan  komunikasi  dari  
perspek&fnya  masing-­‐masing  dan  sesuai  
dengan  their  own  values.  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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ILMU & TEORI

" Ilmu  didorong  oleh  CURIOUSITY  (rasa  ingin  
tahu)  
"   Curiosity  ini  mendorong  individu  melakukan  
Sga  hal,  yaitu  :  
1.  Asking  quesSon  
2.  ObservaSon  
3.  ConstrucSng  answers  -­‐  THEORY  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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SIKLUS TERBENTUKNYA TEORI

QUESTION
S
(1)

THEORY OBSERVATION
(3) (2)

THEORY : Scholars attempts to define,

describe, and explain – to make judgments
and interpretations about what was observed !
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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2#  Slide  video..Sir  Issac  Newton!  

Copyright © 2001, South Wind Design, Inc.
06 March 2001

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" Pengetahuan  digunakan  sebagai  

dasar  dalam  melakukan  proses  
PENALARAN  hingga  menghasilkan  
TEORI  .  
"  PENGETAHUAN  bersumber  pada  
RASIO  atau  FAKTA  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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Rasionalisme-­‐Empirisme  
"  RASIO  sebagai  sumber  kebenaran  –  
mengembangkan  paham  
RASIONALISME  
"  FAKTA  sebagai  sumber  kebenaran  –  
mengembangkan  paham  EMPIRISME  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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" Rasionalisme  mengikuS  cara  

berpikir  Deduc&ve  logic  :  Moving  
From  The  General  To  The  Specific.  
" Empirisme  mengikuS  cara  berpikir  
Induc&ve  logic  :  Moving  From  The  
Specific  To  The  General.  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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Generalized Wheel of Social

Science

Theories

DEDUCTION
INDUCTIO

Empirical
Generalizations Hypotheses
N

Observations
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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So….  sampai  sini  Anda  sudah  tahu  apa  itu  
komunikasi  dan  apa  itu  teori.  

Sekarang  kita  masuk  pembahasan  berikutnya  yaitu  mengenai:  

TEORI KOMUNIKASI
Copyright © 2001, South Wind Design, Inc.
06 March 2001

TEORI  KOMUNIKASI  
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"  All  communicaSon  theories  are  ulSmately  

prac&cal  because  every  theory  is  a  
response  to  some  aspect  of  
communicaSon  encountered  in  every  day  
life.  
"  Explain  communicaSon  theory  can  focus  
on  WHAT  and  HOW  various  theories  
address  the  social  world  in  which  people  
live.  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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1.  Teori  komunikasi  dibagi  

berdasarkan  Nngkat  keterlibatan  
individu  di  dalam  proses  
komunikasi  –  oleh  Richard  &  Turner  (2007).  
2.  Teori-­‐teori  komunikasi  dibagi  
berdasarkan  tradisi  ilmu  
komunikasi  –  oleh  Robert  T.  Craig,  dimuat  
di  dalam  buku  LiYlejohn  &  Karen  A.  Foss.  
 
Copyright © 2001, South Wind Design, Inc.
06 March 2001

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1. Oleh Richard West &Lynn H.

Turner (2010)
1.  Intrapersonal    
2.  Interpersonal  
3.  Small  group  
4.  OrganizaSonal  
5.  Public/Rhetorical  
6.  Mass  communicaSon  
7.  Intercultural  
2.  ILMU  KOMUNIKASI  by  TRADISI  oleh  Robert  T.  Craig  

LITTLEJOHN LITTLEJOHN Em GRIFFIN

Edisi 7 Edisi 8 Edisi 6
1 Rhetoric Semiotic Socio-psychology

2 Semiotic Phenomenology Cybernetic

3 Phenomenology Cybernetic Rhetorical

4 Cybernetic Socio-psychology Semiotic

5 Socio-psychology Socio-cultural Socio-cultural

6 Socio-cultural Critical Critical

7 Critical Rhetorical Phenomenology

8 06 March 2001 Copyright © 2001, South Wind Design, Inc. Ethical

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Copyright © 2001, South Wind Design, Inc.

3.  Oleh  Lielejohn  &  Foss  (2008,Ed.IX)  dilhat  dari  Objek  Kajian,  

06 March 2001

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maka  Ilmu  Komunikasi  dibagi  lagi  menjadi  :  

1.  Communicator  
2.  Message  
3.  ConversaSon  
4.  RelaSonship  
5.  Group  
6.  OrganizaSons  
7.  Media  
8.  Culture  &  Society  
Copyright © 2001, South Wind Design, Inc.
06 March 2001

OBJEK
27 KAJIAN ILMU KOMUNIKASI

SIMBOL & SISTEM TANDA

Organizations
Groups

Message
Communicator Communicator
Conversation

Culture Relationship
Culture& Media
Society
&
Society INTERAKSI SOSIAL Source:Sunarto
Copyright © 2001, South Wind Design, Inc.
06 March 2001

Slide 28

The end for today…