BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division FIRST SEMESTER 2020-2021 Course Handout Part II Course Code : DE G531 ‘Name of the course: Product Design Instructor-in-charge_: SRIKANTA ROUTROY 1. Course Description: The course covers various approaches for developing successful product design, predominantly in Mechanical Engineering domain, User research, requirements analysis, problem specific creative solution finding, costing, synthesis and analysis of design are included. Modularization necessary for administering large design exercises, design decision making processes etc. are deliberated in depth. Concepts of Value engineering, Engineering ethics, Design for X along with case studies are also incorporated. IL. Scope and Objective of the course: This course is designed to impart the knowledge required to develop a new product — understand the opportunity, develop and implement a concept. After the successful completion of this course, students shall be able to understand and implement the various processes, tools and techniques required for designing a product: product specification development; concept generation, concept selection, concept testing and embodiment; product architecture; industrial design; design for X; analytical and numerical models; physical prototypes, models and experimentation; environmental, economic and social issues in product development; patents and intellectual properties. III. Textbook: TL Kevin Otto and Kristin Wood, “Product Design”, Pearson Education, 2001, Paperback Indian Ed-2013 IV. Reference Book: RI. Karl T. Ulrich and Steven D. Eppinger, “Product Design and Development”, 4th Edition (SIE), McGraw Hill Education (India), 2013, R2. David G. Ullman, “The Mechanical Design Process”, 4th Edition, McGraw-Hill Higher Education, 2009. R3.__N. J. M. Roozenburg, J. Eekels, N. F. M. Roozenburg, "Product Design: Fundamentals and Methods", John Wiley and Sons, 1995. Save Trees. © Save the World Please Do Not Print Unless NecessaryBIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division V. Course Contents , Book L.No. Topics (Chapter) [introduction Introduction to design, modem product development | TI () process, innovative thinking 56 | Product Development | Product development teams, Product development [74 ¢5 6 | Process and Product | planning process and basic tools ) Planning 7-8 |Scoping Product |What to develop? Mission statement, Technical | TI) Development questioning, Business case analysis, Design drivers Identifying the customer needs, establishing product 9-16 | Product Specification | tyrction, Benchmarking, establishing product | 7! (45-67) Development specification 17-18 | product Architecture | AfChitecture types, modularity design, implications TO 19-23 [Conceptual Design | CORePL generation, concept evaluation, selection, | T1(10, 11, 12) testing and embodiment 2 | prwyping Types of prototypes, Uses of Prototypes, Techniques Tid) 3507 Need for industrial design, industrial design process. | (yo 27 | industrial Design management and assessing the quality of industrial ) design Design Tor | Methods of designing for manufacturing and assembly 2831 | manufacturing and TH (4) Assembly 3235 | Design Tor | Methods of designing environmentally conscious | TT (15) Environment products 36-37 [Human factors im | Human anthropometric, ergonomic, psychological, | __R2,R3 design physiological considerations in design 38-40 | Product development | Economic analysis process, qualitative and quantitative | RI (IS) Economies analysis, Save Paper, Save Trees. °° Save the World, Please Do Not Print Unless NecessaryBIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, Pilani Pilani Campus Instruction Division VIL. Evaluation Scheme and Schedule: S.No. Evaluation Duration | Max. Marks | Date & Time Remarks Component 200 (100%) T_| Test 30 Min, 30 (15%) ypen Book 2 | Testit 30 Min, 30 (15%) jpen Book 3 | Test ir 30 Min, 30 (15%) ypen Book 3 | ProjectAssignment 60 (30%) [Fo be announced in class 6 | Comprehensive hrs 50 (25%) ‘Open Book Examination VILL. Chamber Consultation Hour: Will be announced in class, IX. Notices concerning the course: All notices concerning the course are displayed on the Mechanical Engineering notice board. X. Make-up Poli ‘Save Trees. AP ‘Save the World Make up will be permitted only in genuine cases with prior permission Instructor-in-Charge DE G531 Please Do Not Print Unless Necessary