FINDINGS

Mean sabia ko chutaune variable

Most positive in statement xxx

In the three variables that are tested in this study to find out its impact on Customer
Satisfaction, results shows that the three variables tested have significant impact on customer
satisfaction namely Servicescape, Food Quality and Price & Value, where three of the
Among all, Food Quality have the greatest impact (r = 0.740), followed by Servicescape (r =
0.668) and Price & Value (r = 0.647)
Three variables was tested shows positive significant correlation. Variable that has strongest
to least correlation with Customer Satisfaction is arranged in the following sequences: Food
Quality, Servicescape, and Price & Value. Figure 5.0 shows the illustration of the significant
correlation between the variables

variables have positive relationship. This has answered the research question of “ why the

APU students are dissatisfied with Alia Café?”

Sulek and Hensley (2004) investigated the

relative importance of food, physical setting, and service
in a full-service restaurant and found that food quality
was the most important factor influencing satisfaction
and the only factor predicting behavioral intention.
Namkung and Jang (2007) evaluated the relationships
of individual attributes that constitute food quality
(e.g. food presentation, menu variety, healthy options,
ta ste, f ood fre shnes s and tem per ature) wit h custom er
satisfaction and behavioral intentions.

Correlations
mean.satisfactio mean.quality
n

Pearson Correlation 1 .647**

mean.satisfaction Sig. (2-tailed) .000

N 142 142
Pearson Correlation .647** 1

mean.quality Sig. (2-tailed) .000

N 142 142
**. Correlation is significant at the 0.01 level (2-tailed).
Firstly, why we did this study
Research gap dekheko le
our findings saw this… which is in correlation with the research done by….
So we can clearly justify …. Thefindings
Even though this prves fnding there are areas where the business is lacking
However, we also found out that people like most “”” in price but are not satisfied with …
As we knew on literature review , lse pani price most influencing bhaneko chae tara arule arkei factor
bhaneko cha
Questionnaire answere garne
1) Java ko lagi this were most impactful, there were some that were lacking. Similarly the
researcher has also implied this factor is imp. Acc to mmm price is also most imp factr as said by
abcd.
Tara hamro ma most impact full ai back iup garne value taste, ingrediants,
in table poepl were highly agreed product quality was high
Correlation two questions

2) More than 0.5 more than avg, satisfc lvl over all mean le dekhaucha they are satisfied
Most satisfied in quality least in price.
Lerkt scale le yo bhaenko thyo that’s why we can say that esma eti satisfied cha

3)