Why Barracuda Dominates Public Cloud

Target Customers Customer Pain Points

Primary Buyers: CIO, CSO, CTO, network and data • Competitors take too long to implement their solutions.
architects who often begin small cloud projects or • On-premises vendor wants traffic backhauled
shadow IT projects that are deployed outside of the before going to the cloud.
IT department, but later become integrated into IT.
• Customer’s organization does not trust
Vertical Markets: Fortune 1000, SME, SMB the cloud due to security controls.
• Doesn’t have any cloud platform expertise.
Customer Profile:
• Permissions set up in the cloud are very
• Any company moving to the cloud
different from on-premises.
• Migrating small projects to the cloud
Customer Needs
• Using applications in the cloud
• Seamless way to transition from on-premises to
Available Barracuda Cloud Products cloud workloads while maintaining security.
• Amazon Web Services (AWS): CloudGen WAF, • Visibility into traffic and threats, whether
CloudGen Firewall, Load Balancer ADC, on-premises or in the cloud.
Email Security Gateway, Message Archiver
• Simplified management, configuration, and operation.
• Microsoft Azure: CloudGen WAF, CloudGen Firewall,
• Need to protect a hybrid environment (some on-
Email Security Gateway
premises, some in-cloud) on an ongoing basis.
• Google Cloud Platform (GCP): CloudGen
• Need to protect web users from attacks when
WAF, CloudGen Firewall
applications are hosted in the cloud.
Value Proposition • Looking to leverage public cloud services to provide
• Barracuda can deploy into the cloud almost security that’s designed to solve cloud problems.
instantly versus our competitors who take
many weeks to deploy their solutions.
• Superior hybrid integration: As customers move to
the cloud, Barracuda provides visibility into their data Conversation Starters
and network activity to and through the cloud.
1. Do you have ANY projects moving into the public cloud?
• Barracuda was an early adopter of all things cloud, including
first to market with many features, first to partner with cloud 2. Do you have any DevOps or other projects moving
providers and first to tightly integrate into the cloud fabric. into the public cloud?
• 30-day free trial cloud licenses. 3. What are your public cloud plans?
• Barracuda’s architecture is uniquely flexible versus other 4. Do you have a preferred cloud provider, and if so, why?
vendors. Our appliances are software-based (not ASIC-
5. If we could give you the same controls and reporting
focused), and we purchased companies like phion, who
in the cloud that you had on-premises, would that help?
were developing platform-independent solutions.

First Mover Advantage

• First Azure Certified Security Partner
• First AWS Security Competency Certified WAF
Barracuda Cloud Dominance
• First WAF and FW in AWS with metered
• #1 ISV in Azure
(usage-based) billing
• Gold Cloud Platform Partner on Microsoft Azure
• Leader in consumption vs. our competitors
• Security Competency Certification for
• First network firewall in Azure and GCP
WAF and FW on AWS (elite status)
• Largest Tier 1 US Bank
• Customers from SMB to Fortune 100
• Over 1,000 customers

For more information or assistance with your

opportunities, contact your local Barracuda
Representative, or Channelteam@barracuda.com

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