A bank wants to leverage Pega Customer Decision Hub's Next-

Best-Action capability to promote new offers to each customer

on their website. What information does Pega Customer

Only the image location and

Decision Hub send back to the website in response to the real-
time container request?

The treatment details and relevant action attributes. its type

Only the image location.
Only the action name and description.
Only the image location and its type

Enrichment decision components provide

the ability to ______________________.
set a text value to a strategy
set a text value to a strategy property .
enrich a decision strategy with comments . property
set customer properties .
filter actions based on priority and relevance

In a Prioritize component, the top action

can be determined based on the value of
_______________.

average margin of all actions .

the propensity .
the propensity .
Customer.Value .
Primary.Income

A marketer created a segment as the starting population for the

outbound schedule. In Options and Schedule, she enabled the
Refreshable Segment option. What does this option do?
It allows other segments to
A refreshable segment is only populated when another segment
automatically refresh the
refreshes it..
Refreshable segments must not be used as the starting
current segment when the
population in an always-on outbound schedule..
It automatically refreshes all segments referenced by it..
other segments that reference
It allows other segments to automatically refresh the current
segment when the other segments that reference it are run.
it are run.

Myco, a telco, currently promotes 24-month contracts with a free

handset plus data plan, e.g. MyPhone 11 + unlimited calls and data. The
business structure has a sales issue/plans group that contains all
actions, which are currently handsets. Now, the company wants to
introduce some new plans without handsets. So, the term handsets no

Group level.
longer applies to the new actions. At what level in the hierarchy can
you rename the plans to reflect the new situation?

Action level.
All levels.
Group level.
Issue level
Through analysis of customer lifecycles,
Next-Best-Action

provides future sales reports. anticipates retention issues.

anticipates retention issues.
identifies global sales targets.
provides fulfillment services

U+, a retail bank, does not want to annoy customers by offering

them a mortgage refinance option if they have less than 5% to
pay off on their loan, although it would be profitable for the
bank. Which engagement policy condition best suits this
requirement?

Suitability.
Suitability.
Applicability.

Eligibility

A U+ bank customer tries to initiate a

fund transfer. Due to a slow internet
connection, the transfer ends abruptly.
The bank then sends an email with a link ...
to continue the incomplete transaction.
Which type of outbound interaction is
this?

U+ Bank has a product eligibility matrix that defines what type of

customers qualify for which offers when customers visit the
bank's website.

Which two components in the Next-Best-Action Designer allows

you to define these conditions?
Engagement Policy.
Arbitration.
Constraints
Engagement Policy.
Channels.
Constraints

U+ Bank is currently running outbound

communications for home loan offers and
credit cards. They have added five new
actions to the Credit Cards group. They
would like to enable these actions in the
...
email channel. What are the two minimum
configurations that must be made? (Choose
Two)
Which statement is true about email treatments?

When you use a seed list to test an email, the

personalization attributes do not appear in the received You can personalize the email
email..
You must always embed the images in the email.. subject, for example, Dear
You can personalize the email subject, for example,
Dear <customer name>..
<customer name>..
When you design emails using external tools, you
cannot include Pega-specific personalization tags.

In a segment you can reference customer properties OR another

segment, but not both..
Which two of these The list of customers in a segment can be viewed from within the
segment.
statements is true about A segment run can be triggered by the Next-Best-Action
outbound schedule..
creating segments? (Choose The result of a criteria group can be combined with the result
above it using AND and OR operators..
two) When building the segment, if you want to know the count
resulting from the criteria defined so far, the only way to do this
is by running the segment.