The arbitration factor that action value.

allows you to assign financial context weighting.

values to actions is called: propensity.
_________________________. business levers

The arbitration factor that action value.

allows you to assign financial context weighting.
values to actions is called: business levers.
_________________________. propensity

A bank developed a scorecard to Map a new property in the Score

automate the loan approval
process. In a decision strategy,
how do you use the raw score
value computed by the
scorecard?
Mapping tab..
Use the pxSegment property..
Use the pyOutcome property..
Use the PropertyHasValue
function.

A bank developed a scorecard to automate

the loan approval process. In the scorecard pyOutcome.
rule, there is a classification implemented
pyPropensity.
using three score bands: Not Approved,
Refer to Manager and Approved. Which PropertyHasValue.
property allows you to use the result of this pxSegment
classification in a decision strategy?

A bank is currently displaying a group of
mortgage offers to its customers on
their website. The bank wants to
suppress the mortgage group for 1
month if a customer ignores 3 mortgage
offers within that group. How do you
define the suppression rule for this
requirement?
Suppress a group of actions for 30 days if there are 3
rejects for the mortgage treatment..
Suppress a group of actions for 30 days if there are 3
impressions for the web mortgage treatment without
a click..
Suppress an action for 30 days if there are 3
impressions for any treatment without a click..
Suppress an action for 30 days if there are 3 rejects
for the mortgage treatment.
A bank is currently displaying a group of
mortgage offers to its customers on
their website. The bank wants to
suppress the mortgage group for 15 days
if a customer ignores any of the three
mortgage offers. How do you define the
suppression rule for this requirement?
A bank is currently doing cross-sell on the
web by showing various credit cards to its
customers. Due to the credit limits of each
card, the bank wants to present credit cards
only to suitable customers who have a credit
score greater than 500. Which component
helps you to calculate a customer's credit
score?
A bank uses Pega Customer Service in its contact
center. When a call comes in, it is routed to a service
representative. Once the service representative
accepts the call, the Customer Decision Hub (CDH)
determines the Next-Best-Action to be offered to the
customer. What information is used by the Customer
Decision Hub to determine the Next-Best-Action
recommendations? (Choose Two)
A bank wants to add a contact
policy that will suppress an action
for 20 days if it was rejected twice in
any channel in the last 30 days. How
do you define the suppression rule
for the contact policy?
A bank wants to automatically
pause actions that are shown
too often for a specific time
period. Which rules do you
need to define?
Suppress a group of actions for 15 days if there are 3
rejects for the mortgage treatment. .
Suppress an action for 15 days if there are 3 rejects
for the mortgage treatment. .
Suppress an action for 15 days if there are 3
impressions for any treatment without a click. .
Suppress a group of actions for 15 days if there are 3
impressions for the web mortgage treatment without
a click.
Filter.
Scorecard.
Set Property.
Results
Customer profile.
The previous customer's profile.
The service representative's
profile.
Call context
Suppress a group of actions for 20 days if there are 2
rejects for any channel in the last 30 days..
Suppress a group of actions for 20 days if there are 2
rejects in the web channel in the last 30 days..
Suppress an action for 20 days if there are 2 rejects in
the web channel in the last 30 days..
Suppress an action for 20 days if there are 2 rejects
for any channel in the last 30 days.
Applicability rules.
Suitability rules.
Eligibility rules.
Suppression rules
A bank wants to introduce a new
premium credit card offer. After the
launch, the bank would like to run a
baseline and a simulation to see the
impact of the change. What does
the green color in delta mode
indicate?
The source data is valid..
The source data value is lesser
than the reference data value..
The reference data is valid..
The source data value is greater
than the reference data value.

A bank wants to leverage Pega Customer Only the image location.

Decision Hub's Next-Best-Action capability
to promote new offers to each customer on
their website. What information does Pega
Customer Decision Hub send back to the
website in response to the real-time
container request?
Only the image location and its type.
Only the action name and
description.
The treatment details and relevant
action attributes

A bank wants to leverage Pega

Customer Decision Hub's Next-Best- Event strategy.
Action capability to promote new offers
to each customer on their website.
Real-time Event.
Which artifact do you need to configure Real-time Container.
to manage the communication between Geofence
the Customer Decision Hub and external
channels?
A bank wants to present the
Rewards Card offer on the top Hero.
right of the customers' account Carousel.
page when they log in. Select the Footer bar.
placement type of the treatment Tile
design.

A bank wants to sell more mortgages in

the fourth quarter and is willing to offer Suitability.
mortgages even in situations where a
Business levers.
credit card may have created more
value. Which arbitration factor do you Eligibility.
configure to implement this Applicability
requirement?
A bank wants to sell more mortgages in the fourth
quarter and is willing to offer mortgages even in
situations where a credit card may have created more
value. Which arbitration factor do you configure to
implement this requirement?
Eligibility.
Suitability.
Business levers.
Applicability
A company wants to optimize the
value of its customer relationships
using Pega Customer Decision
Hub™. By analyzing customer
lifecycles, Next-Best-Action can
__________.
Enrichment decision
components provide the
ability to
If the Pega Customer Decision Hub
presents Next-Best-Action
recommendations to a customer in a
call-center, the Next-Best-Action is
re-evaluated when _______________,
___________, and ___________.(Choose Three)
In a call-center application that
receives Next-Best-Actions from
Pega Customer Decision Hub,
the customer service
representative (CSR) is
_______________.
Business levers.
predict product failure.
automate loan acceptance.
determine the sentiment of
the contact center operator.
help with resource planning
set a text value to a strategy property .
enrich a decision strategy with
comments .
filter actions based on priority and
relevance .
set customer properties
the service representative is in the
middle of completing a task .
the marketer retires an offer .
a customer responds to an offer .
the service representative completes a
task .
a customer changes the call context
always expected to sell a product or service
irrespective of the customer's call intent .
guided on the next important conversation to
have with the customer .
expected to improvise based on some basic
customer information displayed on screen .
forced to follow a strict path of recommended
steps, from which the CSR cannot deviate

In a decision strategy, to use a
customer property in an
expression, you _______________.
In an organization, customer
actions are applicable to
various business issues. What
is the best way to organize
them?
In a Prioritize component, the
top action can be determined
based on the value of
_______________.
MyCo, a mobile company, uses a scorecard rule in a
decision strategy to compute the postpaid credit limit
for a customer. MyCo updated their scorecard to
include a new property in the calculation: customer
annual income.
As a Strategy Designer, what changes do you need
to make to the decision strategy for the updated
scorecard to take effect?
MyCo, a mobile company, wants
you to calculate the total revenue
of three new actions offered in the
first quarter. What do you
configure to compute the total
revenue?
prefix the property with the keyword
Customer .
define the property as a strategy property .
use the property as defined without a prefix .
define the Customer page in Pages and
Classes
Into a two-level hierarchy: Group >
Actions .
Into a two-level hierarchy: Business issue
> Actions .
Into a simple flat list including all actions.
Into a three-level hierarchy: Business
issue > Group > Actions
the propensity .
Primary.Income .
Customer.Value .
average margin of all actions
No change required. .
Add a Set-Property component to set the
annual customer income. .
Configure a new proposition filter in the
strategy to filter on annual customer income.
.
Remap the <Customer.annual customer
income> property in the decision strategy.
A single Set Property component
.
Three Set property components .
A single Group By component .
Three Group By components
Myco, a telco, currently promotes 24-month contracts
with a free handset plus data plan, e.g. MyPhone 11 +
unlimited calls and data. The business structure has a Issue level.
sales issue/plans group that contains all actions, which
are currently handsets. Now, the company wants to
All levels.
introduce some new plans without handsets. So, the Group level.
term handsets no longer applies to the new actions. At
what level in the hierarchy can you rename the plans to Action level
reflect the new situation?

MyCo, a telecom company, has a

new requirement to track customer Interaction History summary rule.
responses over a period of 20 days. Data Join component.
What do you need to create to start Interaction History component.
tracking customer responses for the Group By component
given period of time?

Myco, a telecommunications company, has

introduced new data plans for students. The Business levers.
company wants to present offers to
Context weighting.
customers based on the responses of a test
group that already received the offer. Which Action value.
arbitration factor do you configure to Propensity
implement this requirement?

Myco, a telecommunications company, has introduced new data

plans for students. The company wants to present offers to
customers based on the responses of a test group that already
received the offer. Which arbitration factor do you configure to

Propensity
implement this requirement?

Business levers.
Context weighting.
Action value.
Propensity

MyCo, a telecommunications company, The call center.

wants to implement one-to-one A retail store.
customer engagement using Pega
Traditional television
Customer Decision Hub™. Which of the
following real-time channels can the
advertisements.
company use to present Next-Best- Billboard on the company
Actions? (Choose Three) building.
SMS
MyCo, a telecommunications company, A retail store.
wants to implement one-to-one Traditional television
customer engagement using Pega
advertisements.
Customer Decision Hub™. Which of the
SMS.
following real-time channels can the
company use to present Next-Best- Billboard on the company
Actions? (Choose Three) building.
The call center
MyCo, a telecommunications company,
wants to present customers with a free Context weighting.
2GB data offer when contacting the call
Action value.
center for mobile number portability.
Which arbitration factor do you Propensity.
configure to implement this Business levers
requirement?

MyCo, a telecommunications company, wants to present

customers with a free 2GB data offer when contacting
the call center for mobile number portability. Which
arbitration factor do you configure to implement this
requirement?
Context weighting.
Action value.
Propensity.
Context weighting.
Business levers

Next-Best-Action ensures that

timely.
communication between the
contextual.
business and the customer
free of jargon.
is__________ and __________. (Choose
uniform and generic
Two)

Next-Best-Action ensures that

free of jargon.
communication between the
timely.
business and the customer
uniform and generic.
is__________ and __________. (Choose
contextual
Two)
A strategy designer has created 10 actions in
the Sales/Credit Cards group and 10 actions
in the Sales/Mortgages group. He would like
three.
to import all 10 actions from the Credit Cards one.
group and only 2 actions from the Mortgage two.
group into one decision strategy. What is the
minimum number of Proposition Data twelve
components he needs to use in his strategy?

A telco wants to add a contact
policy that will suppress an action
for 30 days if it was rejected twice in
any channel in the last 15 days. How
do you define the suppression rule
for the contact policy?
Suppress a group of actions for 30 days if there are 2
rejects for any channel in the last 15 days.
Suppress an action for 30 days if there are 2 rejects in
the web channel in the last 15 days.
Suppress a group of actions for 30 days if there are 2
rejects in the web channel in the last 15 days.
Suppress an action for 30 days if there are 2 rejects
for any channel in the last 15 days

identifies global sales targets.

Through analysis of customer provides future sales reports.
lifecycles, Next-Best-Action provides fulfillment services.
anticipates retention issues

U+, a retail bank, does not want to

annoy customers by offering them a
mortgage refinance option if they have Eligibility.
less than 5% to pay off on their loan, Applicability.
although it would be profitable for the Suitability
bank. Which engagement policy
condition best suits this requirement?

U+, a retail bank, does not want to

offer a Gold card to customers
Suitability.
who already have a Platinum card.
Applicability.
Which engagement policy
condition best suits this Eligibility
requirement?
U+, a retail bank, offers the Standard card, the
Rewards card and the Rewards Plus card to its
customers. The bank wants to display the banner for Set property.
the offer that each customer is most likely to click;
therefore, their Arbitration uses Propensity from the
Prioritize.
AI models. If you are debugging the Next-Best- Filter.
Action decision strategy, which strategy component
will show you if the result of the Arbitration is Group by
correct?

U+ Bank has a product eligibility matrix that

defines what type of customers qualify for
which offers when customers visit the bank's
Arbitration.
website. Channels.
Engagement Policy.
Which two components in the Next-Best-
Action Designer allows you to define these Constraints
conditions?

U+ bank has decided to present

the Platinum Plus credit card, a Context weighting.
lower ranked card, to customers Action value.
who visit their home page. Which Business levers.
arbitration factor do you configure Propensity
to implement this requirement?

U+ bank has decided to present

the Platinum Plus credit card, a Action value.
lower ranked card, to customers Context weighting.
who visit their home page. Which Business levers.
arbitration factor do you configure Propensity
to implement this requirement?

U+ Bank has introduced a new credit card:
the Gold card. After launching the new
product, you run a baseline and a simulation
to check the impact of the change.
In delta mode of Visual Business Director,
you can see
the date of the Gold card launch
.
a green shape for the Gold card .
the volume difference between
the Gold card and existing cards .
the volume of the existing cards
U+ bank has several eligibility criteria
defined using an eligibility strategy. The
eligibility strategy uses a scorecard rule to
determine the customer credit score. The
bank wants to update the scorecard to
include customer income in the credit score
calculations. How do you implement this
change?
Recreate the scorecard rule from scratch..
Update only to the existing scorecard..
Change only the decision strategy using the
scorecard..
Change both the scorecard as well as the
decision strategy using the scorecard.

U+ Bank realizes that customers have

ignored a particular mortgage offer. As Context weighting.
a result, the bank wants to offer the Action weighting.
action 30% more frequently. Which Business purpose weighting.
arbitration factor do you configure to
Action value
implement this requirement?

U+ Bank realizes that customers have ignored a

particular mortgage offer. As a result, the bank wants to
offer the action 30% more frequently. Which arbitration Context weighting.
factor do you configure to implement this requirement?
Action weighting.
Context weighting. Business purpose weighting.
Action weighting.
Business purpose weighting. Action value
Action value

Set up the business structure .

U+ Bank's marketing department wants to promote various auto
loan offers to qualified customers on its website by using the

Send promotional emails .

Pega Customer Decision Hub™. The bank wants to show the
offers on the customer's account page when customers log in to

Create a segment .
their account. The bank has defined several conditions
customers must satisfy to see these auto loan offers.

As a decisioning consultant, which two of the following Create a decision strategy .

Define contact policy rules
configurations do you implement to achieve the business
requirement? (Choose Two)

Send promotional emails .

U+ Bank's marketing department wants to promote various auto
loan offers to qualified customers on its website by using the

Create a segment .
Pega Customer Decision Hub™. The bank wants to show the
offers on the customer's account page when customers log in to

Create a decision strategy .

their account. The bank has defined several conditions
customers must satisfy to see these auto loan offers.

As a decisioning consultant, which two of the following Set up the business structure .
Define contact policy rules
configurations do you implement to achieve the business
requirement? (Choose Two)
U+ Bank wants to leverage Pega Customer Decision
Hub's Next Best Action capability to promote new
offers to each customer who visits the website based
on eligibility. For this requirement, the bank needs to
define several complex eligibility criteria.
As a decision consultant, how would you configure
this requirement?
Create new decision strategies .
Configure suppression rules in Next-
Best-Action Designer .
Use Prediction Studio to configure the
requirement .
Make changes to the Next-Best-Action
Framework decision strategy

U+ Bank wants to offer a 10%

discount for customers whose Set property.
CLV value is higher than 400. Group by.
Which strategy component Filter.
should you use to meet the new Prioritize
requirement?

There is a one-to-one relationship between

the Group By and Filter components. .
What does a dotted line from Evaluate the Filter component first to
evaluate the Group By component. .
a Group By component to a The Filter component references a property
Filter component mean? in the Group By component. .
Information from the Group By component
is copied over to the Filter component.

Ensure that the customer is always given

a desirable offer..
Which statement best Balance customer needs with business
describes the goal of Next- objectives..
Best-Action? Provide insight into business processes..
Ensure that every customer receives the
same action.

Ensure that every customer receives the

same action..
Which statement best Provide insight into business processes..
describes the goal of Next- Balance customer needs with business
Best-Action? objectives..
Ensure that the customer is always given
a desirable offer.