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7 Impressive E-Commerce Trends In 2020

2020 has started, and if you have an online store, you should start thinking about the new
trends and the new advances, ranging from an increasingly individual customer experience to
the concrete implementation of augmented reality (AR) technologies.

Being a well-informed E-commerce Web Design Karachi Agency, Digital Graphiks predicts that
2020 is full of great advances in the electronic commerce sector. These will have an impact on
almost all countries. From the introduction of 5G to the implementation of artificial intelligence
(AI) and warehouse management, a wave of new technological innovations is ready to bring
transformation in the sector. Regardless of whether your business is B2B or B2C, the time has
come to start the transition to the era of e-commerce.

Digital Graphiks has a Web Design Pakistan team, specializing in website graphics design,
bringing some of the following most important yet new trends which will be applied in the e-
commerce industry in 2020.

1. Augmented Reality (AR) and Virtual Reality (VR) 

This year, 100 million consumers will make their purchases online and in physical stores
assisted by AR technology. This technology allows buyers to directly integrate the products into
their environment, so that they can almost be physically felt and it is easier to buy.

2. 5G and Mobile Commerce

Although a well-designed yet efficient eCommerce website is undeniably the basis of online
commerce, much remains to be done. Since more and more users access online stores from
mobile devices, online commerce needs to undergo a profound change.
Here are some figures: In 2018, mobile devices used for almost 38% of all the commercial
transactions. This clearly demonstrates that many use their mobile phone to perform
transactions. But in addition, the entire process described in the sales funnel, from the
purchase decision to the purchase itself, is carried out more and more frequently from mobile
devices.

In 2019, almost 60% of all Google based searches have been done from smartphones. Search
engines have already recommended that companies adapt the design of their eCommerce
pages to users so that they are more accessible and intuitive. However, mobile applications are
becoming more important over time. That is why they have made a dent in this list of online
commerce trends in 2020.

5G network technology will greatly expand the possibilities of the online commerce sector.
Thanks to the superior download speed offered by this technology, the possibilities in terms of
audiovisual content and AR will reach dimensions that we never seen before.

3. Machine Learning (ML) and Artificial Intelligence (AI)

ML and AI have substantially affected many sectors. ML is a field of research in the AI area. The
algorithms used allow a computer-controlled system to be able, to some extent, to adapt its
analysis and its behavior accordingly, based on the analysis of data obtained from a database or
sensors. 

Because of ML, eCommerce pages will be able to offer a better user experience to buyers based
on their shopping habits and existing information. This is the information found in the
“Recommendations” or “Proposals for you” tabs, which you can find today on many websites.

ML and AI are two of the most important eCommerce trends in 2020.

4. Voice Commerce and Its Impact

This year, more than 50% of searches carried out will be voice-activated searches. With large
platforms such as Amazon Alexa or Google Home, simple applications are available allowing
third-party providers to make use of voice recognition technology. Merchants can join this
trend and thus expand their online stores with an intelligent voice assistant, so today it is
possible to order a pizza with just one voice command.

Voice commerce will become one of the largest trends in online commerce in 2020.

5. Blockchain

In recent years, blockchain technology has been a very popular trend that has had a lot of
impact on the media. This technology allows data to be securely encoded without the need for
a central control body. Based on the safest technology for data banks, the blockchain
technology, the world’s known Bitcoin Cryptocurrency has come true. Many companies
investigate in this area and, without a doubt, this technology will be one of the most powerful
trends in eCommerce by 2020 with which the security of payment channels can be increased.
Another advantage of this technology is its speed: data can be processed quickly and efficiently,
which, for example, can increase the speed at which transactions are made in online
commerce. Thus, online merchants can still take advantage of the higher trust offered by this
service and, at the same time, offer more transparency. Online stores are getting faster; they
work more smoothly and can offer their customers a better shopping experience.

6. Payment Methods (Virtual Currencies)

About a decade ago, there was much more skepticism about online commerce. Clients were
concerned about the constant security lack and were thus afraid of being cheated or scammed.
But who has not ever bought online today? In Germany, for example, the number of online
(selective) buyers has risen to 56%, while 20% of all shop regularly in online stores. Now, what
payment methods do Germans prefer?

28% of payments on purchases are still made by invoice, although payment services such as
Apple Pay, Walmart Pay, Samsung Pay have registered a gratifying growth in recent months.
Wallets (or digital wallets) allow transactions to be carried out easily, quickly and securely
thanks to identification by fingerprint or other technologies. For this reason, we can affirm that
a great future awaits these payment methods, especially in the eCommerce sector. 

7. Chatbots

The chatbots or conversational bots are smart technology based on ML. Clients chat in a VR
environment with an algorithm and not with a flesh and blood person. For your customers, this
does not make any difference in the first instance. Through questions, this technological
advancement guides the customer through a predetermined process to take it to the result
they want, such as service requests or product searches. Normally, chatbots are integrated as
bots in the Facebook messenger to serve as the first point of contact with the company.

Bottom Line

Experts of our web design company believe that the trends that await us in this 2020 are very
diverse and some are still in their initial phase. However, innovations in the eCommerce field
progress with fast pace, so that only those who are aware of current trends will understand the
demands of tomorrow. Online merchants need to benefit from the possibilities offered by
innovative technology to offer their target audience user-friendly platforms and ensure
provision of added value.

For any latest information stay with our web design company in Karachi, as our experts
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