We are WIAU.

Our Philosophy

From waking up in the morning till going to bed, and even while sleeping, we experience
human innovation from moment to moment. Seeing ourselves in the mirror, lighting a
gas stove, sitting on a chair, sleeping on a mattress, writing on a google doc and
hundreds of other examples of human innovation and technology are touching our lives
everyday.

As an organisation, we believe in creating solutions that fuel human wellbeing; and we

are employing technology as a catalyst to fulfill our purpose.

Our first project, REACH

Having human wellbeing as the foundation, we started with the most basic and
fundamental aspect of our lives, i.e. food.
We looked at the entire food journey, from growth to consumption. Human innovation
has been able to solve the macro gaps of availability and accessibility, by developing
farming techniques, by supply chain and storage, by culinary skills and food processing.
And now, there are micro gaps, the speed breakers in the entire journey, which once
fixed will significantly enhance the experience of food.

Following are those gaps:

From GROWING TO BUYING:

● What farmer grows is as per the market trends, and not real demand
● Sale of produce is dependent on middlemen
● Huge fluctuations in the price, often not ensuring the returns on costs for farmers
and inconsistent pricing for consumers.

From BUYING TO COOKING:

● No system of estimation of buying needs based on real requirements and what is
already present from previous stock, leading to more visits to grocery stores and
wastage of grocery
● Deciding on the spot what needs to be cooked everyday by taking into account 3
factors - availability of ingredients, family preferences and skill sets
 ● Because of busier lifestyles and nuclearity, relying on cooking staff that is mostly
unskilled, unprofessional and highly unpredictable

Our SOLUTION/SERVICE

Now, we at REACH are integrating the entire food journey from farm to table under one
service, called Kitchen Management Service, which is win-win for both farmers and
consumers. What farmers get is certainty and predictability of market and price, what
consumers get is a system of getting food cooked in their home that is completely
hassle-free.

Powered by technology and human intelligence, the service will work in three phases.

First Phase: Experience Simplified Cooking / Eat

Second Phase: Experience Seamless Kitchen Management / Source

Third Phase: Experience Your Food Journey / Grow

These three phases will solve/eliminate the current gaps, thus bringing in seamless in
the flow of food from growth to consumption.

Our USP:

We ensure that you get the food cooked in your home as per your preferences, right
when you need it.

We do everything that needs to be done for us to fulfill this promise, from managing
your grocery and planning your meals, to preparing food. We understand that your
family needs nourishing food and you need to manage not just your kitchen but different
areas of your life, hence we manage your kitchen for you seamlessly, powered by
technology and human wisdom.