From teacher to manager

Language teaching organizations

Introduction
• Authors:Ron White,Andy Hockley,Julie Van der Horst Jansen,Mellisa
s.Laughner
• Publisher:first published in 2008 by Cambridge University Press
• This is a handbook for managers of language teaching organizations
such as directors and assisstant directors of studies ,academic
directors and school owners
• This book provides an introduction to key concepts required by
managers of language teaching organizations,covering topics from
strategic and operational financial management ,sales and marketing
and customer service through to academic and human resource
management
• Book is all about opening ,equipping and running a language school
professionally
• Management is tackled from different angles and seen from varied
perspectives
Body/summary
• Book is divided into ten chapters ,consisting Of 288 pages
• It is a concise reference book carefully organized with cross
referencing to link the integrated processes of management and
supplemented by case studies and vignettes,all of which relate to
real life situations in actual language teaching organizations
• Case studies and vignettes give the reader a deeper understanding of
the chapter theme ,offer fresh ideas,and may provide possible
parallels with their own organizations
• Each chapter is interspersed with tasks which not only aid the
learning but also enables readers to personalize the practices to
their own work
• There are also reflection notes throughout the book which invite the
reader to analyze each of the topics discussed and how they are
practiced in their own organizations
• Book has covered all aspects of running an LTO ,from the financial
and marketing side of the businessto recruitment,performance
management and staff motivation
• Each chapter is broken down into various components related to the
main topic for example The marketing and sales chapter deals with
 the strategic marketing ,finding out what the customers
want,marketing mix,and marketing plans.
• There is also a brief introduction to each chapter and auseful
thought provoking conclusion

Conclusion
• This book clearly demonstrates what a huge difference good managers make to
the business,its customers and the employees
• Management is a skill which can be learnt and the book peovides all the
necessary tools with the focus on predictive ratjer than reactive management.
• The only criticism is that the book presents an LTO utopia,far removed from
reality.and readers may feel that the aims are unachieveable and be left with a
sense of desperation about their current working condition
• Another point is that the presentation is fairly dull ,the text is dense and there is
constant referral to separate pages for tables,explanations and additional
information which is frustrating.
• All in all ,it is a really useful reference book and i would definitely recommend this
text to all new managers in the ELT industry as well as common teachers who are
going to become managers in future.