August 2019

Brand Guidelines
For customers and partners of Verbatim and Freecom
Brand Guidelines: Master Guidelines

Introduction
This document contains tools and information to aid in the development of the accurate
execution of the Verbatim and Freecom brands. Adherence to these standards will ensure that
both brands present a professional and consistent image.

For further information please contact your Marketing Department.

EUROPE:
Jonathan Colbourne
Marketing Communications Manager - EUMEA
T: +44 (0) 7827 893444
E: jcolbourne@verbatim-europe.com

AMERICAS:
Amy Mainer
Senior Manager, Marketing
T: +01 704.547.6568
E: Amy.Mainer@verbatim.com

ASIA PACIFIC:
Stephen Kwok
Product and Marketing Manager
T: +852 29465916
E: stephen.kwok@verbatim.com.au
Brand Guidelines: Master Guidelines iii

Contents
Logo Usage - Verbatim Brand..............................................................................................1
Verbatim logo with ™ and ® symbols...................................................................................2
Logo Usage - Chinese Verbatim Brand.................................................................................2
Logo Sizing and Spacing......................................................................................................3
The ‘Perfect Fit’ Notch Graphic............................................................................................4
The Verbatim Brandmark......................................................................................................5
Website Footers...................................................................................................................7
Logo Usage - Freecom Brand..............................................................................................8
Logo Usage - Chinese Freecom Brand.................................................................................9
Logo Misuse.......................................................................................................................10
Colour Palette - Verbatim....................................................................................................11
Colour Palette - Freecom....................................................................................................12
Typography.........................................................................................................................13
Brand Guidelines: Master Guidelines 1

Logo Usage - Verbatim Brand

The logo is the key element of the Verbatim corporate identity. To send a clear corporate
message, its shape, size, colour and positioning must be presented consistently on all Verbatim
communication.

Single Brand - Verbatim Logo with tagline

The Verbatim logo with the tagline is the preferred logo and should be used wherever possible.
The logo should only be used without the tagline on packaging, when the font is to small for
printing or when the words ‘Technology You Can Trust’ are used as a headline.

Single Brand - Verbatim Logo without tagline

Alternative Logos
The logo can also be used in black or white on a coloured background.

Logo used for LED materials (Appoved for use in the EUMEA region only)

Trusted by lighting professionals

Brand Guidelines: Master Guidelines 2

Verbatim logo with ™ and ® symbols

Verbatim is registered in many countries, which allows it to use the ® symbol in its logo.
However, it is not registered in every country globally. Therefore, the Verbatim logo with the TM
symbol is now preferred as the standard logo to be used on all company branding.

New Standard Logo Previous Logo

TM ®

Logo Usage
- Chinese Verbatim Brand
Chinese Logo - Standard Chinese Logo - Simplified
Brand Guidelines: Master Guidelines 3

Logo Sizing and Spacing

Clearance Zone
As shown here, the mark should always have a minimum clearance zone around it. This
ensures clarity of communication and prevents the mark from becoming lost or crowded.

The clearance zone still applies when the logo is used within the ‘Perfect Fit’
notch graphic.

Minimum Size
The minimum size the Verbatim logo can go is 15mm and on these occasions the trademark
symbol should be removed.

35mm 15mm
Brand Guidelines: Master Guidelines 4

The ‘Perfect Fit’ Notch Graphic

The ‘Perfect Fit’ notch graphic is a holding device for the Verbatim logo. It can be used on a blue,
white or grey background and can be placed at the top or the bottom, depending on the design
requirements. Please see the examples below.
The logo and the ‘Perfect Fit’ notch graphic should always be scaled proportionately.

‘Perfect Fit’ Notch Graphic ‘Perfect Fit’ Notch Graphic

- Top, Blue Background - Top, White Background

Alignments Centre

‘Perfect Fit’ Notch Graphic ‘Perfect Fit’ Notch Graphic

- Bottom, Blue Background - Bottom, White Background

Examples

www.verbatim.com

Collect
moments,
not things.
3D Printing
Materials developed by
Moments are priceless, whether this is
your graduation ceremony, a holiday Mitsubishi Chemical
experience, your wedding celebration
with family and friends or even, that
moment when you hold your baby for
the first time.

Each experience is unique and these

moments are part of our identity.

Have you saved these moments in a

safe place? What if you lose or damage
your smartphone or camera? Make
sure that your pictures and videos last
Wireless Charging Pad
a lifetime and save them as secure as
experience cable-free convenience
possible!
Simply place your phone centrally onto the wireless charging base and charging begins instantly.
It is quicker, easier and tidier than using physical connectors and cables. This charger is Qi certified
At Verbatim, we understand that finding and compatible with Qi enabled phones. For most of the more recent phone models, this comes
time to transfer pictures and videos as standard.
can be difficult, so why not store your The Wireless Charger is capable of charging at up to 10W
special moments on our super-fast in fast charge mode. Ideal for the latest smartphones that
and compact SSDs which will not only support fast charging.
save you time, but will ensure your • Charge your phone without cables Filaments:
memories are securely saved. • 10W fast charge mode
• Compatible with Qi enabled phones ABS | PLA | PP | PET-G | BVOH
• Anti-slip pad
• Premium finish with metal edging Durabio™ | Primalloy™
• 2 year limited warranty

For more information, please contact your key account manager.

For more information, please contact your

Verbatim key account manager
www.verbatim.com

Vi500 S3 SSD
2.5" SATA III Internal Solid State Drive
ks
rban
we
Po

Bags
s b
Hu

Cables

50 Years of
Batteries Mice

Trusted Technology
Read speed Write Speed
550MB/s 460MB/s
Your data is very precious. Whether it is confidential personal information you need protecting or
Verbatim's Vi500 SSD is an ideal option for upgrading your hard drive-based PC or laptop photos and documents you cannot afford to lose – it is always better save it on technology you can
computer. With transfer speeds far superior to mechnical hard drives, experience decreased trust.
system boot time, more efficient multi-tasking, and faster system responsiveness. In addition, For over 50 years our mission has been to develop trusted solutions to enrich the daily lives of our
the SSD utilizes cutting-edge 3D NAND flash technology and Marvell controller to deliver customers. From floppy disks, magneto-optical storage, CD, DVD and Blu-ray media, to external
hard drives, memory cards, USB drives and SSDs - the extent of Verbatim’s extensive portfolio and
Wir

lightning-fast and reliable SSD performance.

influence in the storage industry is unrivalled.
ele
ss

Chargers

www.verbatim.com www.verbatim.com
Brand Guidelines: Master Guidelines 5

The Verbatim Brandmark

The Verbatim brandmark is the graphic symbol of the Verbatim logo and a visual representation
of the Verbatim brand. There are certain circumstances when the Verbatim brandmark can
appear separately from the logo lock-up. This treatment should only be applied when relevant
as it is preferable that the Verbatim logo lock-up is used where possible. Third parties may
ONLY use the Verbatim logo lock-up, use of the Verbatim brandmark is not permitted.

Registered Trademarks
“VERBATIM” and logo are trademarks registered in EU and other countries. Please refer to
www.verbatim.com/trademarks for more information.

The Brandmark The logo lock-up

Examples
The following examples show how the Verbatim brandmark can be used.

Verbatim Products
The Verbatim brandmark can be applied to smaller products when the full logo lock-up is not
suitable.
It can also be an appropriate solution for products that require a subtle branding approach. This
treatment can create a premium look which is particularly effective when produced in a metal or
other suitable material. This style is used for the Verbatim bags.

Bags
Brand Guidelines: Master Guidelines 6

Online
There are a variety of examples of how the Verbatim brandmark has been effectively used as a
graphic device online, these include the following:
• The favicon icon on the Verbatim website
• Verbatim Vmails
• The Verbatim Facebook Page
• The Verbatim Instagram Page
There is also potential for the Verbatim brandmark to be used in apps.

Favicon

Vmail

Facebook

Instagram
Brand Guidelines: Master Guidelines 7

Literature
The Verbatim brandmark has been successfully used as a graphic device on literature, as
shown here in these examples.

This treatment could be extended to the existing literature pieces to give a unity to the Verbatim
style. Below are some suggestions.

LED LIGHTING LED LIGHTING

HOME RANGE PRODUCT CATALOGUE

09/2015 2015 / 2016

LED_OverviewFlyer_HomeRange_August2015.indd 1 21.08.2015 16:06:08

Map Pointer
As shown in the map opposite the Verbatim
brandmark can also be used as a simple map pointer
to highlight Verbatim head offices or store locations.

Website Footers

Website footers include the Copyright,

Trademark and storage capacity information:

Copyright © 2019 Verbatim GmbH. All Rights Reserved

“Verbatim” and logo are trademarks. Please refer to www.verbatim.com/trademarks

GB = 1 billion bytes. Capacity available for storage will be less; device uses up to 10% of memory for formatting and other functions. See www.verbatim.com/capacity

Copyright © 2019 Verbatim GmbH. All Rights Reserved

“Verbatim” and logo are trademarks. Please refer to www.verbatim.com/trademarks

GB = 1 billion bytes. Capacity available for storage will be less; device uses up to 10% of memory for formatting and other functions. See www.verbatim.com/capacity
Brand Guidelines: Master Guidelines 8

Logo Usage - Freecom Brand

The logo is the key element of the Freecom corporate identity. To send a clear corporate
message, its shape, size, colour and positioning must be presented consistently on all Freecom
communication.

Freecom Logo

Clearance Zone
As shown here, the mark should always have a minimum clearance zone around it. This
ensures clarity of communication and prevents the mark from becoming lost or crowded.

x
1/2 x

Alternative Logos
The logo can also be used in black or white on a coloured background.

Size
The pay off should not be used if the Freecom logo-width is less than 35mm!

35mm
Brand Guidelines: Master Guidelines 9

Logo Usage
- Chinese Freecom Brand
Freecom Logo

Clearance Zone

x
1/2 x

Alternative Logos
Brand Guidelines: Master Guidelines 10

Logo Misuse
To maintain consistent and correct brand identity, it is important that the logos are NOT altered
in any way. These illustrations show many – but by no means all – common errors you must
avoid.

Elements in incorrect order

Incorrect colour combination

Graphic elements added

Distorted

Incomplete

Appearing on busy background

Brand Guidelines: Master Guidelines 11

Colour Palette - Verbatim

Brand or primary, colours
The main Verbatim corporate
colour is Pantone 072 blue. Red
is part of the Verbatim logo and
should be used sparingly as an
Verbatim Red PANTONE® White
accent colour. PANTONE® 485 Process Black

Black and white are key parts of Verbatim Blue

PANTONE® 072 C 0  M100  Y 100  K 0
the colour palette. R 220  G 41  B 30
HTML  DC291E

C 100  M 80  Y 0  K 0

R 0  G 28  B 168
HTML  001CA8

Secondary colour palette

The strong, vibrant colours from
this set have been selected to
work well with Verbatim blue.
Together they form an important PANTONE® 123 PANTONE® 151 PANTONE® PANTONE® 2582
Process Magenta
platform for packaging,
advertising and literature. C 0  M 20  Y 100  K 0 C 0  M 60  Y 100  K 0 C 0  M 100  Y 0  K 0 C 50  M 70  Y 0  K 0
R 255  G 200  B 46 R 255  G 121  B 0 R 236  G 0  B 140 R 167  G 77  B 195
HTML  FFC82E HTML  FF7900 HTML  EC008C HTML  A74DC3

PANTONE® 877 PANTONE® 306 PANTONE® 326 PANTONE® 375 PANTONE® 8181

C 75  M 0  Y 0  K 0 C 100  M 0  Y 40  K 0 C 40  M 0  Y 100  K 0 C 69  M 50  Y 22  K 2
R 132  G 136  B 139 R 0  G 184  B 228 R 0  G 177  B 172 R 143  G 212  B 0 R 94  G 119  B 155
HTML 84888B HTML 00B8E4 HTML 00B1AC HTML 8FD400 HTML 5E779B

Tertiary colour palette PANTONE 124  CMYK: C 0 M 35 Y 100 K 0  PANTONE 363  CMYK: C 80 M 0 Y 100 K 20 
RGB: R 236 G 172 B 0  HTML: ECAC00 RGB: R 57 G 137 B 47  HTML: 39892F
Designed to compliment
and contrast with both the PANTONE 1525  CMYK: C 0 M 80 Y 100 K 10 
RGB: R 201 G 77 B 0  HTML: C94D00
PANTONE 328  CMYK: C 100 M 0 Y 50 K 30 
RGB: R 0 G 113 B 101  HTML: 007165
brand and secondary colour
PANTONE 234  CMYK: C 20 M 100 Y 0 K 20  PANTONE 307  CMYK: C 100 M 20 Y 0 K 20 
palettes. RGB: R 165 G 0 B 105  HTML: A50069 RGB: R 0 G 114 B 177  HTML: 0072B1

PANTONE 2613  CMYK: C 70 M 100 Y 0 K 10  PANTONE 431  CMYK: C 40 M 20 Y 10 K 60 

RGB: R 101 G 31 B 118  HTML: 651F76 RGB: R 95 G 106 B 114  HTML: 5F6A72

Important note: The CMYK breakdowns have been confirmed as the best possible colour
reproduction during printing. In most cases, they do not reflect the PMS,
Illustrator, or Photoshop recommended breakdowns.
Brand Guidelines: Master Guidelines 12

Colour Palette - Freecom

C 85 M 0 Y 0 K 0 C15 M 0 Y 0 K60 Black
Brand Guidelines: Master Guidelines 13

Typography
It is important for Verbatim and Freecom to maintain their respective corporate identities, therefore,
on single branded materials Verbatim will continue to use the font Helvetica Neue LT Std and
Freecom will continue to use the font Myriad Pro.

Verbatim Brand Freecom Brand

Corporate Material
Business Card Helvetica Neue LT Pro Myriad Pro
Letterhead Helvetica Neue LT Pro Myriad Pro
Address Label Helvetica Neue LT Pro Myriad Pro
Compliment Slip Helvetica Neue LT Pro Myriad Pro
Envelope Helvetica Neue LT Pro Myriad Pro
Marketing Material
Literature Helvetica Neue LT Pro Myriad Pro
Adverts Helvetica Neue LT Pro Myriad Pro
Exhibitions Helvetica Neue LT Pro Myriad Pro
POS Helvetica Neue LT Pro Myriad Pro

Sales / Admin Material

Word Document Arial Arial
PowerPoint Document Arial Arial
Press Release Arial Arial
Sales Presenter Arial Arial
Email Arial Arial
Email Broadcast Arial Arial

Chinese & Korean Typography

For Verbatim:
Chinese:
1. For Chinese traditional fonts, please use MHeiHK.
2. For Chinese simplified fonts, please use MHeiHKS.
Korea:
1. For Korean fonts, please use Yoongothic320.

For Freecom:
Chinese:
1. For Chinese traditional fonts, please use DF Hei W5 /W9.
2. For Chinese simplified fonts , please use Adobe Hei Std
(for bold fonts please add stroke 0.1 ).