Development

Changes
 Original Planned Videos

01. Promo Video 03. Autism Awareness

02. Friends of Track 04. Interview

 New Planned Videos

01. Friends of Track

02. Staying on Track:

Bringing people together during the
pandemic
 Staying on Track

Due to new lockdown measures and the continuation of the pandemic, it became
prominent how difficult it would be to produce timeless videos for Cafe Track and
ignore the COVID-19 pandemic completely.

From this, we began to develop the idea of showing the impact of the pandemic on
Cafe Track and how they have continued to stay on track within their community.
These ideas include:

- Forming the video from three perspectives to create a detailed insight (Tom
Cliffe, an employee and a community member)
- How the Cafe ran before the pandemic and how it runs currently
- Virtual bingo and keeping the community alive
- Challenges and overcoming them
 Staying on Track Video

Possible Interviews: B-roll:

● Tom ● Inside cafe

● Sharon ● Possible archive videos
● Luke ● Possibly screen record 360 tour on
● Possibly a customer Cafe Track website to show interior
 Friends of Track
The Friends of Track video will follow the original planned structure and ideas,
though due to the pandemic, some of these interviews will be carried out virtually.
In terms of b-roll for locations, an alternative to this will be archive photos and
footage available to us.

The focus of this video will be to promote the training and its importance, by
interviewing current Friends of Track and how it has impacted them as a business.
National Museum
of Computing
Interview & B-Roll
Interview with Jacqui Garrad - An on
location interview at the National
Museum of Computing discussing
how the museum has partnered with
Track and what benefits both
companies are able to have on each
other.
 Example:
Infographics
To increase the potential of the project and social media
campaign, the aim to produce infographics that will be
suitable for different social media platforms.

Below are some ideas for the infographics that relate

directly to the planned content:

A place you can feel free to be yourself

Sometimes it's as easy as turning down the volume

Don’t change the person, change the environment

Working ● Pre-production documents
● Organising interviews
on: ● Music inspiration/copyright free music - External
● Social media campaign
● Product research/analysing example videos
● Storyboards

To do: ● Infographics
● Graphics (Name tags)
● Intro & outro
● Script
● Video narratives
● Video style
● Archive of Track materials