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theaters often took the name “The Electric Theater.” But cinema was also a visual
medium and a triumph of mechanics. Cameras during the silent era were cranked
by hand. Film production remained in some ways as artisanal as it was industrial.
Georges Méliès, the creator of trick films that used cinema technology to work
magical effects, founded one of the earliest film studios. But unlike the later Holly-
wood studio with their elaborate division of labor and craft organizations, Méliès not
only managed the technical aspect of his films, but designed sets, wrote scenarios and
even played major characters.1 Uneven technical development marked the early
cinema.
But the experience of viewing films could be as radical as Adams’s encounter with
the dynamo. Cinema redefined our notion of the image, introducing elements that
seemed alien to traditional pictures. These new forms of imagery moved, in contrast
to millennia of static imagery; it depended fundamentally on technology for the
actual process of viewing; and the moving image it produced was radically de-mate-
rialized, no longer a tangible object, but a picture formed entirely of light. If we
return to cinema’s image of energy, the charging locomotive, the radical effect
(and affect) of this dematerialization becomes clear. Legends persist that the first
audiences panicked when confronted with this image and ran from the theaters
(Gunning, “Aesthetics”; Bottomore). But in fact, no accounts exist of this primitive
462 T. Gunning
reaction actually occurring, even though journalists described the premieres of
cinema projections in detail. The closest account I have found comes from the Bio-
graph premiere which claimed that some ladies in the balcony reacted to the film of
the Empire State Express by fainting; this was later retracted with a revision that
stated the ladies had “nearly fainted” (Niver 14). The nature of the encounter
with dynamic cinematic image was more uncanny, introducing viewers to a new
immaterial, purely visual, energy and its power over the viewer’s imagination.
Only appearing to place viewers in danger of actual collision, these films had an
emotional rather than physical impact. The contradictory sensation of a train
looming and rushing before the viewer with such realism, but having no material
existence, was perhaps the film’s greatest novelty. The best account of this paradox
comes from the famous journalistic description Maxim Gorky gave of seeing the
Lumière cinématographe in Russia in 1896:
Suddenly something clicks, everything vanishes and a train appears on the screen. It
speeds straight at you—watch out!
It seems as though it will plunge into the darkness in which you sit, turning you into a
ripped sack full of lacerated flesh and splintered bones, and crushing into dust and into
broken fragments this hall and this building, so full of women, wine, music and vice.
But this, too, is but a train of shadows. (407–09)
these presented acts of animation. The transition from inanimate to animate not only
enacts a magical transformation, but presents a change in ontology as a transfer of
energy. That an image could be brought to life through being energized in some
manner underlay one fascination of the cinema: it did not simply capture life in
motion but, through motion, brought things to life.
Cinema provided a modern version of an ancient fantasy. The dream of animating a
work of art goes back to the myth of Pygmalion, or the rituals to make gods descend
into statues described in the Hermetica. But in the modern era, the fantasy became a
technical possibility, often with ambivalent results. A complex conception of the image
as a transfer point in the relation between the vitality of life and the stillness of death
appears in Edgar Poe’s tale from 1842, “The Oval Portrait.” In this short sketch Poe
describes an artist so obsessed with painting his young wife that he remains
unaware of her declining health and vitality. As he finishes the portrait and praises
its perfection, he discovers she has died. Poe describes the painting as sucking the
life from the wife, a depiction viewed as a transfer of energy: “And he would not see
that the tints which he spread upon the canvas were drawn from the cheeks of her
who sate beside him” (483). The description evokes a gothic vampire tale, but
instead of a bloodsucking fiend, a realist artwork absorbs energy from its victim.
Poe highlights this exchange at the moment when the husband transfers his attention
from painting to corpse:
[F]or one moment, the painter stood entranced before the work which he had wrought;
but in the next, while he yet gazed, he grew tremulous and very pallid, and aghast, and
crying with a loud voice, “This is indeed Life itself!” turned suddenly to regard his
beloved: She was dead! (484)
The very perfection of the image drains life from his wife, threatening the barrier
between life and death. Only two years before he wrote the first version of this tale,
Poe published his brief but incisive report on the new invention, the Daguerreotype,
which he pronounced, “truth itself in the supremeness of its perfection” (38). The per-
fection of an image involves a certain paradox, which Poe’s tale presents as a deadly
transfer of energy. In cinema, as Gorky recognized, a perfection of realism entails a
loss of materiality; the image is endowed with life but only by eliminating its suscep-
tibility to touch.
This paradox of the image that seems simultaneously alive and immaterial, powerful
yet dead (or deadly), present yet absent, is not merely a product of a romantic imagin-
ation or an encounter with new media. It persists in our experience of cinema to this
day, I would claim. In the 1970s, film theorist Christian Metz offered a theory of the
cinema in his essay “The Imaginary Signifier” (1 –87). For Metz, the cinema embodies
a central paradox:
The unique position of the cinema lies in this dual character of its signifier: unaccus-
tomed perceptual wealth, but unusually profoundly stamped with unreality, from its
very beginning. More that the other arts, or in a more unique way, the cinema involves
us in the imaginary: it drums up all perception, but to switch it immediately over into its
own absence, which is nonetheless the only signifier present. (45)
464 T. Gunning
In other words, cinematic images deliver perceptual richness in terms of our vision
and hearing: it is (or can be) photographically precise, it moves, it speaks. It is life
itself, truth in the supremeness of perfection. And yet it is not life, but its shadow:
ungraspable, immaterial, unresponsive, inert, even, in some sense, dead. And yet so
vivid. Filled with life as the essence of energy, vibrating with projected light. Although
for Metz, the “imaginary signifier,” as he called it, had a primarily Lacanian psychoana-
lytical significance, which I will not pursue, I find his phenomenological insight into
the cinematic image of great historical significance: an image of unparalleled percep-
tual richness yet “stamped with unreality.”
Light-borne Images
Movement undoubtedly supplies the primary novelty of the cinematic image, but it is
not its only source of energy. Since I have dealt elsewhere with the production of the
moving image in the nineteenth century (“Hand and Eye”), here I highlight the role of
projected light. If movement endows the image with the appearance of life, projected
light gives it vibrant energy. The light beam piercing darkness made the cinema image
glow with intensity and constituted one of its chief means of viewer fascination. Being
composed of light also constitutes cinema’s immateriality. Although forbidden in most
circumstances, a painting, drawing or print can be touched; it has substance. In con-
trast, a hand that touches a film screen casts its shadow and causes the image to dis-
appear. I call the projected image, light-born(e). By this punning term, I stress that the
image is both carried by light and engendered by it. The moving image had an arche-
ology before the appearance of cinema, but projection belongs to an even deeper layer
of history. Some contributions to the emergence of cinema belong exclusively to the
nineteenth century—such as the mechanical production of motion and the photo-
graphic image. But the heritage of the projected image can be traced for centuries.
The magic lantern was the ur-form of our recently deceased slide projector, a device
that allows the sharp focusing of light for projecting transparent still images (slides)
onto a surface. PowerPoint projections would seem to be its current avatar. Scholars
are now doing justice to this earlier medium, tracing its origins in the seventeenth
century within a culture of Natural Magic through to its popularization in the eight-
eenth century as a device for instruction as well as entertainment, and its industrial-
ization in the nineteenth century as it became a visual mass medium.2 By the late
nineteenth century, the culture of the magic lantern had already created much of
the technology, exhibition practices, and even the audience for the cinema when the
new medium appeared at the end of the century. Cinema only gradually differentiated
itself from its host. This symbiosis with the emergence of cinema has sometimes made
the lantern appear to later scholars simply as a primitive form of movies. Increasingly,
though, scholars have recognized the lantern’s own identity and history. Magic lan-
terns projected a variety of visual entertainments, including semi-moving (such as
transforming trick slides) or even fully moving images (such as Muybridge’s Zoopraxi-
scope, which animated and projected his chronophotographs of animals in motion at
the Chicago Columbian Exposition in 1893) (Herbert 63–153). The first projections
Nineteenth-Century Contexts 465
McCalman’s bold claim traces an occult strain underlying the transition from scientific
demonstration to mass spectacle and an understanding of visual devices as a means for dis-
playing the occult energies of the universe, circulating through the cosmos and the human
psyche. The Eidophusikon marks a transition from influencing cosmic energies by evoking
symbolic analogies to shaping the human psyche through the orchestration of the senses.
Such a theater of the senses, dedicated to the hallucinatory effects of light, movement
and transformations, combined with unearthly music and sensuous perfumes was rea-
lized somewhat perversely in the sets and effects that de Loutherbourg designed and exe-
cuted for William Beckford’s scandalous Christmas revels at Fonthill Abbey in 1781,
between the first and second exhibition of the Eidophusikon. Fabulously wealthy, notor-
iously gay, Beckford aspired to live in an artificial world modeled on his own aesthetic
imaginings, a precursor of Huysmans’s decadent symbolist character Des Esseintes.
Beckford designed Fonthill Abbey, his faux gothic country retreat, as a decor for his fan-
tasies. Inspired by the stage illusions he had seen at Drury Lane, Beckford asked de
Loutherbourg to create an environment and a succession of sensual effects that
would transport himself and his guests into a world beyond everyday reality where
“nothing resembled in the least the common forms and usage. The slightest approach
to sameness was here untolerated” (qtd. in During 276). Beckford referred to de
Loutherbourg as a “mystagogue” whose “strange necromantic light” created “a
Demon temple deep beneath the earth set apart for tremendous mysteries” in which
he and his guests and lovers wandered for three days “in a delirium of delight”
(During 276). The decadent environments de Loutherbourg created for Beckford
anticipate the psychedelic light shows of the 1960s in their eroticism, Satanism and cre-
ation of a total hetereotopia. The tableaux of Lucifer and the raising of Pandemonium
featured in second season of the Eidophusikon, supposedly reflected how de Louther-
bourg had spent the intervening Christmas break, as well as inspiring the description
of Eblis, the Islamic Hell, that forms the climax of Beckford’s delirious gothic/orientalist
fantasy Vathek (Altick 121 –22). One wonders if this decor also shaped the settings de
Loutherbourg created later for Cagliostro’s occult rituals of “Egyptian” Masonry.
Simon During, in his penetrating discussion of Beckford, sees him as a pioneer in
the establishment of what he calls “secular enchantment, with its commitment to
thrills and wonders” in which the tropes which once expressed the flow of influences
between the divine realm and the earthly, now appeal merely to the “privatized
imaginations” in a purely aesthetized realm (287). De Loutherbourg’s career as
stage designer and painter was dogged by charges of charlatanism due to his involve-
ment with various forms of occultism, not to mention Cagliostro and his Egyptian
Nineteenth-Century Contexts 469
masonry, and Iain McCalman theorizes that “fear of being called a quack also deterred
him from developing the most innovative visual spectacle of the century,” the Eido-
phusikon (McCalman, “Spectres” 354).
Figure 2 Conway Castle, 1898, by British Biograph, an example of the “phantom ride,” a
moving view from the front of a locomotive. Public Domain, EYE Museum, Amsterdam.
our viewpoint rides its energy. Yet even as we seem to move swiftly down the tracks
before us, our body too seems to become invisible, absorbed in the motion of the
train. The name “phantom rides” cannily expresses this sense of immateriality, as if
the subject of the film were abstracted from tangible things and delivered over to an
experience of pure energy. Nead has expressed this beautifully: “This was as close as
a visual medium had got to the rendering of pure motion; in its pursuit of speed,
the phantom ride turned the spectator’s body and the train into spectres” (28).
More than the abstract light shows of the symbolists, these films express the transform-
ation of energy at the turn of the nineteenth century into an invisible field of possi-
bility and a landscape of vibration. It is beautifully expressed in a reaction an early
reviewer had to seeing such a film, describing the sensation “as if an unseen energy
swallows up space.” As the nineteenth century ended, a new form of image transported
us into an invisible realm of space and time and energy. Neither we, nor images, have
ever been the same.
Notes
[1] A concise account of Méliès’s studio and production process may be found in Hammond.
[2] The best short account of the magic lantern is in Mannoni.
Nineteenth-Century Contexts 471
[3] For a more complete discussion of the Phantasmagoria, see, in addition to Heard, Levie,
Robertson, Castle, and Gunning, “The Long and the Short of It.”
[4] See the account of the Diorama in Gernsheim 14 –47.
[5] For a fuller discussion of phantom rides, see my essay, “Landscape and the Fantasy of Moving
Pictures.”
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