New Go Company

Business
Plan

AY: 2019-2020

New Go Company
Lipa City 1
Telephone Number:
 New Go Company

THE PROPONENTS
CECILLE L. MALALUAN
She is 18 years of age, born on September 22, 1999
in Sto. Toribio Lipa City, Batangas. Her ambition in
life is to be a successful Certified Public Accountant
that’s why she took Accountancy, Business and
Management at San Celestino Integrated National
High School.

SHARMINE JOY R. MALALUAN

She was born on October 9, 1999. She is currently
studying at San Celestino Integrated National High
School taking Accountancy, Business and
Management. To be a successful teacher and
business woman are what she wants to be.

ROSELLE B. LAT
She was born on September 16, 1999. She is taking
Accountancy, Business and Management at San
Celestino Integrated National High School. Her
dream is to become a successful professional
teacher.

New Go Company
Lipa City 2i
Telephone Number:
 New Go Company

RUNNY B.
HERNANDEZ
He was born on April 01, 2000. He lives in San
Francisco, Lipa City. He is currently
studying in San Celestino Integrated National High
School. To be a successful businessman is what he
wants to be that’s why he took Accountancy,
Business and Management.

WILSON
L. DEL RIO
He is 17 years old and
was born on April 20,
2000. He lives in San
Francisco, Lipa City
and he is currently
studying at San Celestino Integrated National High
School. He is taking Accountancy, Business and
Management and he dreamed to be a successful
businessman.

ROY T.
CORTIGUERRA

New Go Company
Lipa City 3
Telephone Number:
 New Go Company

He is 19 years of age and was born on March 3, 1998 . He lives in Sto. Toribio,
Lipa City and he is currently studying at San Celestino Integrated National High
School. He wants to pursue his dream as a successful businessman.

THE ADVISER
ii

New Go Company
Lipa City 4
Telephone Number:
 New Go Company

INTRODUCTION

iii
Overview of the business
The food cart business of Sapalicious offers unique lumpia product that is
made of coconut pulp or commonly known as Sapal in Tagalog. It offers variety
of flavors like Veggie, Chicken and Pork Sapalicious wrapped in a triangular
shape using lumpia wrapper. It offers the best lumpia product combined with
excellent service.

New Go Company
Lipa City 5
Telephone Number:
 New Go Company

Name of the business

1
Sapalicious” derived from the combined words of coconut pulp which
means sapal in Tagalog and delicious which describes the taste of the product.

Company Name

New Go from the expression Niyog Oh! This expression tells that Niyog was
given an attention in the market to be the main ingredient of Sapalicious.

New Go Company
Lipa City 6
Telephone Number:
 New Go Company

Logo
2
The letters in the product name used images that describe the product:

Leter “A” was replaced by the image of A triangular shaped lumpia, the leaves of
vegetable were crowned in letter “L” as it offers flavor of veggie while the image
of coconut was used to replace the letter “O” and letter “U” was also replaced by
a glass of juice’s image that tells something about the promo being offered by the
business.

Tagline

New Go Company
Lipa City 7
Telephone Number:
 New Go Company

Crunchiness in every bite.

Market needs 3
Sapalicious seeks to fulfill the following benefits that are important to their
customers.

 Selection. A wide choice of shangai options (Veggie, Chicken

and Pork)
 Accessibilty. The product is easily available. Customers will no
longer wait for their orders. It can be served both dine in and
take out.
 Customer Service. Sapalicious’ staffs will take extra steps to
make the customers feel welcomed and valued.

VISION, MISSION AND VALUES

The information below shows the mission, vision and values based on the
product characteristics and company background.

Vision
“We envision to establish a successful local fast food outlets in the
Philippines, starting with one retail outlet located inside a major shopping mall as
a “pilot store” and gain a market share in Philippines’ food cart industry.
Sapalicious will strive to be a premier local food cart brand in the local
marketplace in order to be a destination spot for mall-goers and food cart
cravings.”

New Go Company
Lipa City 8
Telephone Number:
 New Go Company

Mission
4
“Our mission is to share the taste of traditional hand-made Filipino cuisine
at an affordable price. Pleasing and palatable shanghai will satisfy and attract
more customers. Our services will exceed the expectations of our customers.”

Values
“We value integrity as a whole and continuously building a happier team
to better serve our customers. We are honest, open and ethical to all of our
customers. We also value transparency, fairness and accountability. We are
continuously moving forward to innovate and improve products for the benefit of
our customers.”

New Go Company
Lipa City 9
Telephone Number: