Media and Information Literacy - Senior High School Alternative Delivery

Mode Quarter 1 - Module 1: Introduction to Media and Information

Literacy First Edition, 2020

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Published by the Department of Education – Region X – Northern Mindanao

Regional Director: Dr. Arturo B. Bayocot, CESO V
Development Team of the Module:

Author: Development team of the module Marilou L. Lora

Reviewers: Therese Mae C. Maandig
Author:
Marilou L. Lora Arian M. Edullantes
Editors:
Abihail L. Gimena
Reviewers: Illustrator: Therese Mae C. Maandig Jay Michael A.
Calipusan
Arian M. Edullantes
Management Team:
Abihail L. Gimena
Illustrator and Layout Artist:
Chairperson: Jay Michael A. Calipusan Dr. Arturo B. Bayocot, CESO III
Regional Director

Management Team:Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V

Himaya B. Sinatao Asst. Regional Director
Joel D. Potane Mala Epra B. Magnaong
CES, CLMD
Members: Dr. Bienvenido U. Tagolimot, Jr.
Regional ADM Coordinator
Elson C. Jamero
EPS-Designate-TLE

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Senior High School

Media and Information

Literacy
Quarter 1 - Module 1:
Introduction to Media and
Information Literacy

This instructional material was collaboratively developed and reviewed by

educators from public and private schools, colleges, and or/universities. We
encourage teachers and other education stakeholders to email their
feedback, comments, and recommendations to the Department of Education
at action@ deped.gov.ph.

We value your feedback and recommendations.

 Department of Education ● Republic of the Philippines
Table of Contents

What This Module is About......................................................................................................I

What I Need to Know............................................................................................................... I
How to Learn from this Module...............................................................................................II
Icons of this Module................................................................................................................ II
What I Know.......................................................................................................................... III

Lesson 1:
Introduction to Media and Information Literacy .......................1
What I Need to Know ...................................................................................1
What’s New: Different Kinds of Media ..........................................................2
What Is It ......................................................................................................3
What’s More: Identification of the Use of Media ...........................................3
What Is It: Definition of Terms ......................................................................4
What’s More: Case Analysis .........................................................................5
What’s New: Inventory of Media Habit, Lifestyle and Preferences ...............6
What I Have Learned: Synthesizing your Learning ......................................7
What I Can Do: Online Browsing of Satirical Sites .......................................8

Lesson 2:
Information Literacy ....................................................................9
What’s In ......................................................................................................9
What I Need to Know ...................................................................................9
What’s New: Situational Simulation ............................................................10
What Is It: Stages/ Elements of Information Literacy .................................10
What’s More: Social Media Scenario .........................................................11
What I Have Learned: Information Ethics...................................................12
What I Can Do: Detecting Fake News Online ............................................13

Summary ...........................................................................................................................14
Assessment: (Post-Test)....................................................................................................15
Key to Answers ..................................................................................................................16
References ........................................................................................................................20
What This Module is About
Welcome to the 21st Century Society!
We live in a world where the quality of information we receive largely determines our
choices and ensuing actions, including our capacity to enjoy fundamental freedoms and the
ability for self-determination and development. Driven by technological improvements in
telecommunications, there is also a proliferation of media and other information providers
through which vast amounts of information and knowledge are accessed and shared by
citizens (Karklins, J., UNESCO).
This Module is an introductory part for the subject in Media and Information Literacy, which
will pave the way towards more meaningful discussions and interactions. This is aimed in
introducing the concept of Media and Information Literacy to Senior High School learners, as
solid ground for college readiness. Basic concepts and terminologies will be presented as
we go along the module.
Together, let us scan the next few pages of this module in order for us to be fully equipped
and to be media and information literate individual. There are several standard symbols
(icons) used as you go about in the completion of this module. For instance, a hand cupped
with a sprout represents an activity that introduces you to a new lesson or concept. This is
reinforced with the magnifying glass icon that discusses the activity as a part of the lesson,
enabling you to discover and understand the totality of the lesson. Highlighting each lesson
is your application of learning, an activity that shall transfer the skills and knowledge gained
into your real life situations, symbolized with a nut and wrench tandem.
This module contains varied activities that can help you as a Senior High School student to
not just be an information literate individual, but a creative and critical thinker as well as
responsible user and competent producer of media and information.
The following are the lessons contained in this module: 1.
Introduction to Media and Information Literacy;
2. Information Literacy.

What I Need to Know

At the end of this module, you should be able to:
1. Describe how much media and information affect communication (MIL11/12IMIL-IIIa-
1);
2. Identify the similarities and differences of media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2);
3. Editorializes the value of being a media and information literate individual.
(MIL11/12IMILIIIa-3);
4. Identifies characteristics /describes a responsible user and competent producers of
media and information (MIL11/12IMIL-IIIa-3);
5. Share one’s media habits, lifestyles and preferences (MIL11/12IMIL-IIIa-4);

I
 6. Define information needs; can locate, access, assess, organize, and communicate
information (MIL11/12IL-IIIc-8);
7. Demonstrate ethical use of information (MIL11/12IL-IIIc-9).

How to Learn from this Module

To achieve the objectives cited above, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.

Icons of this Module

What I Need to This part contains learning objectives that
Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior relatedt
knowledge

What’s In This part connects previous lesson with that

of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and
understanding of the concept.

What’s More These are follow-up activities that are

intended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you have

Learned learned from the lesson

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 What I can do These are tasks that are designed to
showcase your skills and knowledge gained,
and applied into real-life concerns and
situations.

What I Know
Multiple Choice. Select the letter of the best answer from among the given choices.

1. This type of literacy identifies what the information is for, where to find it, and how to
evaluate it.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above

2. The medium of communication that requires face to face interaction using one’s voice
as the tool to deliver the message.
A. Digital/ Interactive Communication B. Conversation
C. Public Speaking D. Digital Art

3. The following are possible sources of information, EXCEPT:

A. Newspaper B. Television
C. Printer D. Smartphones

4. Which of the following is an example of technology used as a medium of

communication?
A. Newspaper B. Television
C. Laptop computers D. Smartphones

5. An information literate person should first understand the situation or problem to

figure out the what specific type of information he or she needed.
A. True B. False
C. Maybe D. Neither True or False

6. It is defined as the as the imparting and exchanging of information or news.

A. Communication B. Public Speaking
C. Media D. Information Sources

7. Physical things such as tarpaulin billboards, posters, in-package information

contained in product packaging are example of what medium of communication?
A. Visual Art B. Physical Medium
C. Digital/ Interactive D. Documents/ Letters

8. This refers to various channels of communication between a person or persons and

their intended audience.
A. Communication B. Public Speaking
C. Media D. Information Sources

III
9. This is considered the oldest form of Media
A. Print B. Visual Art
C. Physical Medium D. Digital/ Interactive

10. It is the ability of an individual, either working independently or with others, to

responsibly, appropriately, and effectively use technological tools.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above

IV
 Lesso
Introduction to Media and
n 1 Information Literacy

What I Need to Know

In this fast-paced, technology-driven time, we are bombarded with various information here
and there, in the convenience of a click, right in the comforts of our very own homes. Being
Senior High School students, you are expected to be literate, not just in terms of numbers
and letters, but to be able to fully grasp up to what extent information may be used and
distributed.
But first, we need to take a close look at the ways by which we use, and eventually distribute
information. Hence, we will look into communication and its medium. Take a look at the
picture below.

Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

The picture above depicts how each individual communicate at different levels, at different
forms. Each one of us has a personal concept of communication. Communication is broadly
defined as the imparting and exchanging of information or news (Retrieved from
https://www.merriam-webster.com/dictionary/communication on October 31, 2018).
In order to communicate, we use different medium of communication to carry out the
message we want to convey. There are various outlets that we can use in order to deliver
our message. Few of the examples are listed below.

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Table 1. Examples of Communication Medium
Communication Medium How it Works
Person to person interaction using one’s voice as the tool to
Conversation deliver the message.
One to many interaction using one’s voice as the tool to
Public Speaking deliver the message to a large number of people, at any
given time.

Written messages in whatever form, usually on paper and

Documents/ Letters/ Mails print.
Messages rendered in the form of paintings, drawings,
Visual Art photography, videos, images, and the like, that conveys
specific emotion, idea or thought.

Physical things such as tarpaulin billboards, posters,

Physical Medium inpackage information contained in product packaging, and
the like.

Digital and electronic means to convey messages such as

Digital/ Interactive website or computer application, primarily by the use of
internet.
How about you, can you add more to the list?
With the concept of communication defined above, how then can media affect
communication? But, before we discuss further on that, we will contextualize media, as it is
used in your daily lives and routine as students.

What’s New
Table 2. Different Kinds of Media Used Daily
Activity 1: Different kinds of media
With communicating, we make use of different channels so as to convey and/or exchange
information. Imagine a typical day in your life as a Senior High School Student. Identify and
list down ten (10) different kinds of media that you use in order to communicate information.
The first one is done for you.

What Is It
As you may have written from the list above, Media is commonly synonymous with
technology. So, what is Media anyway?
Media refers to various channels of communication between a person or persons and their
intended audience. Television, radio, newspapers and the internet are different types of
Media. One of the oldest forms of media is print. Thanks to the ever changing technology,
our exposure to media is almost nonstop. Media shapes our perceptions of what is real. It
surrounds us in the forms of billboards, signage, and even the clothes you wear. We have
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radio, television, computers, and smartphones. We have the internet, online video channels,
and all sorts of social media. So stop and look around, media is everywhere, and it’s not
going away anytime soon. Learn about it, understand it, so that you may be media-smart.
(YouTube Channel MediaSmarts retrieved from https://www.youtube.com/watch?
v=bBP_kswrtrw)
Simply put, media are the things or gadgets that we use in order to convey the details of the
information that we want to impart or communicate to people, and the society in general.
Example, if you want to notify your classmate of a meeting organized by a club you joined,
how will you go about communicating the information? Will you send text messages through
your cellular phone? Or maybe send a private message through social media? Or write it
down on a paper, and hang it on visible places around the campus? Whichever way, you
must use a medium to communicate the information. Hence, communication and media are
directly interrelated, such that media serves as a platform by which one can meaningfully
express and communicate oneself.
Furthermore, a specific media (thing/ gadget) can either be a Source of Information, a
Medium of Communication, or both. A media is considered a source of information if the use
of the media provides knowledge and information about something, while a media used as a
channel to convey information is considered a medium of communication. A media can also
be simultaneously used both as a source and a medium of information. To give you more of
this concept, you may answer the activity below.

What’s More
Table 3. Identification of Media and its Use

Activity 2: Identification of Media Used Use of Media

the Uses of Media 1. Cellular Mobile Phones (B) Medium of Communication
From the list that you 2.
have identified from Activity 3.
1, identify
the use of the specific 4.
media listed if it is (A) Source 5.
of Information, (B) Medium of
6.
Communication, or (C) Both.
The first one is done for you. 7.
8.
9.

What Is It 10.

From the example done for you, a Cellular Mobile Phone with simple call and text features is
an example of a medium of communication, because it allows you to communicate and
reach out to others. However, Smart Phones which are types of mobile phones having the
multi-purpose features of communication, multimedia functionality, wireless communication
like Bluetooth and wi-fi, is an example of both a source of information and a medium of
communication. Needless to say, a smart phone can be used as a medium to communicate
to other people from across the globe, and if loaded with cellular data, can surf the internet
hence, a potential source of information.
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 Now that we have discussed the interrelationship of media and communication, we will
examine the different concepts that will be used in this subject. We will build your definition
on the following key concepts, as referenced from the Teaching Guide of Media and
Information Literacy formulated by the CHED in collaboration with the Philippine Normal
University:
A. Literacy- The ability to identify, E. Information Literacy- The ability to
understand, interpret, create, recognize when information is
communicate and compute, using needed, and to locate, evaluate, and
printed and written materials effectively communicate information
associated with varying contexts. in its various formats.
Literacy involves a continuum of
F. Technology (Digital) Literacy- The
learning, wherein individuals are
ability of an individual, either working
able to achieve their goals, develop
independently or with others, to
their knowledge and potential, and
responsibly, appropriately, and
participate fully in their community
effectively use technological tools.
and wider society.
Using these tools an individual can
B. Media- The physical objects used to access, manage, integrate, evaluate,
communicate with or the mass create and communicate
communication through physical information.
objects such as radio, television,
G. Media and Information Literacy-
computers, film, etc. It also refers to
The essential skills and
any physical object used to competencies that allow individuals
communicate messages. to engage with media and other
C. Media Literacy- The ability to information providers effectively, as
access, analyze, evaluate, and well as develop critical thinking and
create media in a variety of forms. It life-long learning skills to socialize
aims to empower citizens by and become active citizens.
providing them with the
competencies (knowledge and skills) necessary to engage with traditional media and
new technologies.
D. Information- A broad term that covers processed data, knowledge derived from
study, experience, instruction, signals or symbols.

Figure 1. The interrelationship of the different

concepts of Media and Information Literacy

What’s More
Activity 3: Case Analysis
With the concept given above, let us now test your comprehension. Answer the activity that
follows.
Given below are situations that depict a specific literacy that an individual exhibits. Identify if
it is Media Literacy, Information Literacy, Technology (Digital) Literacy, or Media and
Information Literacy. The first one is done for you.

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Table 4. Case Analysis on different literacies
Situation Literacy
Ashley, a Grade 11 student of Gintong Tubig Senior High
School is proficient in using her i7 processor laptop with so
much ease and comfort. In fact, she is accustomed to use it to Technology (Digital)
create powerful PowerPoint presentations during graded class Literacy
reporting.

In order to add related literature to his Practical Research

project, Donnie accesses Google Scholar, and reads through
various journals and studies that may help him in his research.

One of the Performance Task for the Midterms of the Grade

11 Jenner class of Mabuhay Senior High School is to create
a short film highlighting their advocacy on Human Trafficking.
The class used the Quik ™ app to edit their video.
The Grade 12- Patience class of Ms. Apolonio have registered
themselves to an online portal called Edmodo, in order to
connect themselves periodically, share assignments, and even
collaboratively work on a project, without meeting face to face.

Sybil constantly purchases load credits for her mobile

phone in order to send emails and messages to her
teacher in Media and Information Literacy.

As part of the various social media activities of David, a

Grade 12 HUMSS student, he periodically shares news
bits from credible online sources, then tag his friends who
may be interested with the information.

Mr. Dingal requires his Grade 11 students to prepare

PowerPoint Presentation or other presentation tools when
doing graded class reporting.

In order to convey his stand on various social issues

involving his peers, Marla uses her Twitter and Facebook
accounts to air her sentiments and opinions.
From the example given above, Ashley exemplified literacy in the use of technology,
specifically the use of her i7 processor laptop. The i7 processor laptop is a form of
technology, so the answer is Technology (Digital) Technology.
Now that you have concretely conceptualized the similarities and differences of the literacies
enumerated above, we will now integrate the value of being literate in media and information
to your life as a Senior High School student.
Part of integrating values to your learning towards becoming a literate in media and
information is an inventory of your media habit, lifestyle and preferences. This means that
you will assess your personal schedule and list down your common online activities and
quantify it as to the number of hours you have spent engaged for the specific activity. The
table below shows an example of a common response.

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Table 5. Example of a Weekly Inventory of Media Habit, Lifestyle and Preferences
Number of hours in a week
Media or Information Provider
(168 hours/ week)
Youtube 3 hours
Facebook 12 hours
Television, Radio 20 hours
Books 10 hours
Others: pep.ph, google.com 10 hours
TOTAL NUMBER OF HOURS/ WEEK 55 hours

What’s New
Activity 4: Inventory of Media Habit, Lifestyle and Preferences
Now, do your own personal inventory. Write it down in the table below, with reference to the
example from the table given above Table 6. Weekly Online Activities Log
Weekly Online Activities Log
Number of hours in a week
Media or Information Provider
(168 hours/ week)

TOTAL NUMBER OF HOURS/ WEEK

What I Have Learned

Activity 5: Synthesizing Your Learning
Answer the following questions based on your learning. Be brief and concise.

1. From your own point of view, make a list that describes a person who is literate in
media and information. Write down at least five (5) characteristics.
a.
b.
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 c.
d.
e.
2. Of the list that you have enumerated in your Weekly Online Activities Log, which
media provider did you spend the most time? And what role does this media provider
play in your life as a SHS student?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

3. Looking at the total number of hours you have spent on online activities per week, do
you think the figure is essential for your to be able to be media and information literate
individual?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

What I Can Do
Activity 6: Online Browsing of Satirical Sites

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Photo Credits: Screenshot from https://adobochronicles.com/2015/06/08/china-lays-claim-over-
manilaschinatown/

The picture above shows a sample of fake news headlines lifted from https://
adobochronicles.com/2015/06/08/china-lays-claim-over-manilas-chinatown/, one of
the satirical websites circulating online. As a media and information literate individual,
how will you respond to this kind of information? Formulate the actions you will take by
outlining it on the table below.
Steps I will take How I will go about the steps

Lesson 2 Information
Literacy
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 What’s In
In lesson 1, we have learned the mechanics of communication, in order to effectively deliver
messages to other people, using different communication mediums or media. There are a
number of media uses, each can either be a source of information, or the communication
medium itself. We have also defined several literacy terms, one of which is Informagtion
Literacy, which will be discussed in-depth in this lesson.

What I Need to Know

Generated by Marilou L. Lora from https://bigcrunch.io/v/nAEdNnc7nssE4Xi77EhSJg

• Why do we need information?

• Where do we search for information?
• How do we acquire and store information?
• How do we use the information that we have?
• How will we communicate the information that we have acquired?

The questions outlined above are some of the few questions that comes into mind when we
talk about Information Literacy, which was introduced in the earlier part of this module.
Before we go further, answer the first activity of the lesson.

What’s New
Activity 1: Situational Simulation
You are given an opportunity to interview personally the mayor of the city where you live in.
In this case, write down at least five (5) questions that you would want to ask the mayor.

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 What Is It
Now, given the above questions which you have personally chosen, it is important to
understand the need to acquire this information that you have asked from the mayor of the
city. These questions are actually a result of you trying to go through the process towards
becoming an information literate individual.
As a review, we already discussed what Information Literacy is. It is defined as the ability to
recognize when information is needed, and to locate, evaluate, and effectively communicate
information in its various formats. Therefore, it is a set of individual competencies needed to
identify, evaluate and use information in the most ethical, efficient and effective way across
all domains, occupations and professions.

Table 7. Stages/ Elements of Information Literacy

Stage What this stage is about?
Identifying/ recognizing information needs
1 The realization that there arise a need or a problem exists that requires
information, for its satisfactory resolution.
Determining sources of information
2 Know how to determine if the needed information exists, and to source out from
varied avenues.
Citing or searching for information
3 Know how to find needed information, to give credits to the source of the
information.
Analyzing and evaluating the quality of information
Know how to fully understand found information, or know where to go for help if
4 needed to understand, and to assess the accuracy and reliability of the information
acquired.
Organizing, storing or archiving information
Know how to preserve, store, reuse, record and archive information for future
5 use, or to dispose of information no longer needed, and safeguard information
that should be protected.
Using information in an ethical, efficient and effective way
6
Know how to utilize information to solve problem, make decision, or meet need.
Creating and communicating new knowledge
7 Know how to communicate and present information to others in appropriate,
usable formats/ mediums.
Take note that the concept is appropriately divided into stages as to one cannot proceed
with the next step, unless the initial step is not satisfied. It can be considered as elements,
since each one must be exhibited in an individual if we consider an one as information
literate.
In the table from the previous page, let us just consider a situation relevant to your
experience as SHS student, particularly your task on your subject in Practical Research.
First thing that you need to do is to look for a specific need, a problem that needs resolution
(Stage 1) which will serve as the moving reason for your research. Let’s just say you want to
look into students’ reading comprehension. Stage 2 requires that you must determine if there
are available materials for your references, whether they be in hard or soft copies, digital or
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otherwise. Definitely, once you have determined your information sources, like the internet,
books, journals, and the like, you must cite these sources appropriately in order to not be
charged with plagiarism. Stage 4 is all about analyzing and evaluating which from the varied
information available are relevant to your research topic, and which are not valuable enough
for use. This stage requires a full understanding of the topic or need that you need to
resolve. Stage 5 requires knowledge as to the preservation and storage of the information
that you have acquired. You may store these on a flash drive, or maybe print or photocopy
the information for your reference. Stage 6 is all about the proper way of using the
information that you have acquired that will be beneficial to a large number of people. The
ethical and legal side of using referenced materials then comes into question. Finally, you
will have to decide then as to the manner of communicating the information to the vast
majority of the people. Definitely as an output of your Practical Research, you need to have
this printed and bounded before submitting to your teacher.
Let us now test your understanding by doing the activity below.

What’s More
Activity 2: Social Media Scenario
You have seen the viral video in
social media about a senior high
school student bullying another
student within the school premises.
There had been so much concerns
circulating in the online world about
the identity of the parties involved,
one of which claims that the school is
playing favorites between the parties,
and favoring the bully in the video. As
an active social media user, you want
to exhibit your being a media and
information literate individual, the
following table below outlines the task
that you will have to take in order to
come up with an informative post
relative to the viral issue at hand.
Let us move on further as you
answer the following activity to
enhance your capacities in passing
opinion as to the daily life situations
you are facing involving information
literacy as a Senior High student.

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Information needs
(What information do you need?)
Sources of information
(Where will you get them?)
Access to the information
(How will you access them?)
Evaluate information
(How will you check the quality of
information?)
Organize information
(How will you organize and store
them?)
Communicate information
How will you create and
communicate them?)

What I Have Learned

Activity 3: Information Ethics
Given below are hypothetical situations that require your unbiased opinion and educated
judgment. Write your point of view as to each situation, taking into consideration the
following mechanics in grading this activity:
Criteria 3 2 1
The author was able The author was able The author was not
to clearly ascertain to partially ascertain able to ascertain
specific information specific information specific information
needs, including the needs, including the needs, including the
details needed for details needed for details needed for
Treatment of
sound judgment, sound judgment, sound judgment,
Information considering the considering the considering the
elements/ stages of elements/ stages of elements/ stages of
Information Literacy Information Literacy Information Literacy

The author The author exhibited The author exhibited

exhibited excellent fair command of the poor command of the
Sentence
language, its general language, its general
Structure, command of the usage, mechanics usage, mechanics and
Grammar, language, its and spelling spelling
Mechanics, and general usage,
Spelling mechanics and
spelling
1. You are researching on an assignment in your subject in Media and Information
Literacy. You came along an article online that amazingly can answer the research

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 assignment perfectly well. You copy and pasted it into one great essay, complete with
pictures and other visuals. You did not cite your references in order to impress your
perfectionist and strict teacher.
2. A family friend, who also happens to be your classmate in one of your classes was
diagnosed with an incurable illness. Your close family ties enabled you to know the
status of her health, including its severity, and asked you to refrain from spilling out
the information outside of your family circle. In order to help her with her absences
and academic standing, you told your class adviser about her health status.
3. You are living in a peaceful community within your barangay where everyone
practically knows everyone. Lately, there have been rumors circulating around the
neighborhood that one of your friends is into illegal drugs. Upon investigation and
personal interview, you found out that he is actually using marijuana because of an
emotional problem within his family. You decided to help him by enlisting the help of
psychologists and authorities in order to help him rehabilitate and cope with the
problem. True enough, he was sent to a rehabilitation center in order to undergo
debriefing. The news spread like wildfire within the neighborhood and soon, his
family’s problems was then discussed out in the open. Your friend’s family have
branded you a traitor for helping the “arrest” of your friend and ultimately revealing
their problems to the entire neighborhood.

What I Can Do
Activity 4: Detecting Fake News Online
This activity will focus mainly on web browsing, so you must have a stable internet
connection. Below is a table, wherein you will be listing down specific websites that are
known to publish fake or satirical news. The first one is done for you.
Website Address/ Name What it does
https://adobochronicles.com/ THE ADOBO CHRONICLES is your source of
upto-date, unbelievable news. Everything you
read on this site is based on fact, except for the
lies. (lifted from
https://adobochronicles.com/about/)

13
Tip: Look for the About Us page of the website in order to know what it does
Summary
1. Communication is broadly defined as the imparting and exchanging of information.
2. There are different communication mediums, common examples are Conversation,
Public Speaking, Documents/ Letters/ Mails, Visual Art, Physical Medium, Digital/
Interactive. Each one of these mediums works differently in conveying messages and
information, but with the main purpose of communicating information to others.
3. Literacy is the ability to identify, understand, interpret, create, communicate and
compute, using printed and written materials associated with varying contexts.
Literacy involves a continuum of learning, wherein individuals are able to achieve
their goals, develop their knowledge and potential, and participate fully in their
community and wider society.
4. Media are the physical objects used to communicate with or the mass communication
through physical objects such as radio, television, computers, film, etc. It also refers
to any physical object used to communicate messages.
5. Media Literacy is the ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new
technologies.
6. Information- A broad term that covers processed data, knowledge derived from
study, experience, instruction, signals or symbols.
7. Information Literacy- The ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in its various formats.
8. Technology (Digital) Literacy- The ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools. Using these tools an individual can access, manage, integrate,
evaluate, create and communicate information.
9. Media and Information Literacy- The skills and competencies that allow individuals
to engage with media and other information providers effectively, as well as develop
critical thinking and life-long learning skills to socialize and become active citizens.
10. The Stages/ Elements of Information Literacy are:
Stage 1- Identifying/ recognizing information needs
Stage 2- Determining sources of information
Stage 3- Citing or searching for information
Stage 4- Analyzing and evaluating the quality of information
Stage 5- Organizing, storing or archiving information
Stage 6- Using information in an ethical, efficient and effective
way
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 Stage 7- Creating and communicating new knowledge
11. The Stages/ Elements of Information Literacy are divided into stages as to one cannot
proceed with the next step, unless the initial step is not satisfied. It can also be
considered elements, because each one must be exhibited in an individual if we are
to consider one an information literate.

Assessment: (Post-Test)
Multiple Choice. Answer the question that follows. Choose the best answer from
among the given choices.
1. This type of literacy identifies what the information is for, where to find it, and how to
evaluate it.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above
2. The medium of communication that requires face to face interaction using one’s voice
as the tool to deliver the message.
A. Digital/ Interactive Communication B. Conversation
C. Public Speaking D. Digital Art
3. The following are possible sources of information, EXCEPT:
A. Newspaper B. Television
C. Printer D. Smartphones
4. Which of the following is an example of technology used as a medium of
communication?
A. Newspaper B. Television
C. Laptop computers D. Smartphones
5. An information literate person should first understand the situation or problem to
figure out the what specific type of information he or she needed.
A. True B. False
C. Maybe D. Neither True or False
6. It is defined as the as the imparting and exchanging of information or news.
A. Communication B. Public Speaking
C. Media D. Information Sources
7. Physical things such as tarpaulin billboards, posters, in-package information
contained in product packaging are example of what medium of communication?
A. Visual Art B. Physical Medium
C. Digital/ Interactive D. Documents/ Letters
8. This refers to various channels of communication between a person or persons and
their intended audience.
A. Communication B. Public Speaking
C. Media D. Information Sources

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9. This is considered the oldest form of Media
A. Print B. Visual Art
C. Physical Medium D. Digital/ Interactive
10. It is the ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools.
A. Media Literacy B. Information Literacy
C. Technology Literacy D. All of the Above

16
 17
Lesson Pre-Test / Post-
1
Activity Different Kinds of Test
1:
Media Media 1 B
1 Used
. Cellular Mobile
. B
2
. C
3
2 .Phones
Laptop/ Desktop
. D
4
3 .Computers
. A
5
4 .Radio
Billboard ads/ announcements/ tarpaulin
. A
6
5 .signages
. B
7
6 .Movies
. C
8
7 .Newspaper
. A
9
8 .Television
Digital
. C
10
9 .Cameras
Digital Light Processing Projector/ Overhead
Project .
10 or. Letters
Lesson
1
Activity Identification of the Uses of
2:
Media Media Use of
1 Used
. Cellular Mobile
( Media
B) Medium of
2 Phones
. Laptop/ Desktop ( Communication
C)
3 .Computers ( Both
A) Source of
4 .Radio
Billboard ads/ Information
announcements/
tarpaulin ( A) Source of
5 signages
. ( Information
B) Medium of
6 .Movies ( Communication
A) Source of
7 Newspaper
. ( Information
C)
8 .Television
Digital ( Both
B) Medium of
9 Cameras
. Digital Light Processing Communication
Overhead
Projector/ ( B) Medium of
10 Projector
. Letters Communication
(
C)
Both
Key to Answers
 18
Lesson 1
Activity 3:Case Analysis
Situation Literacy
Ashley, a Grade 11 student of Gintong Tubig Senior
High School is proficient in using her i7 processor laptop
with so much ease and comfort. In fact,-she is accus
tomed to use it to create powerful PowerPoint
- presenta Technology (Digital)
tions during graded class reporting. Literacy
In order to add related literature to his -Practical Re
search project, Donnie accesses Google Scholar, and
reads through various journals and studies that may Information Literacy
help him in his research.
One of the Performance Task for the Midterms of the
Grade 11 Jenner class of Mabuhay Senior High School
is to create a short film highlighting their advocacy on Media Literacy
Human Trafficking. The class used the Quik ™ app to
edit their video.
The Grade 12- Patience class of Ms. Apolonio have
registered themselves to an online portal -called Edmo
do, in order to connect themselves periodically, share Media Literacy
assignments, and even collaboratively work
- on a proj
ect, without meeting face to face.
Sybil constantly purchases load credits for her mobile
phone in order to send emails and messages to her Technology (Digital)
teacher in Media and Information Literacy
Literacy.
As part of the various social media activities of David, a
Grade 12 HUMSS student, he periodically shares news
bits from credible online sources, then tag his friends Media and Information
who may be interested with the information. Literacy
Mr. Dingal requires his Grade 11 students to prepare
PowerPoint Presentation or other presentation tools Technology (Digital)
when doing graded class reporting. Literacy
In order to convey his stand on various social
- issues
volving his peers, Marla uses her Twitter and Facebook
in Media and Information
accounts to air her sentiments and opinions. Literacy
Less
on 1 Inventory of Media Habits, Lifestyle
Activit
( y 4: and Preferences Media Used
Answers may vary, as this is a personal inventory.
However,
to give the the
totallearner
numbermust
of hoursable
beactivit
per
week expended for online ies.)
Key to Answers
 19
Lesso
n 1 Synthesizing your
Activity
( 5: Learning
Answers may vary, as this is) a
personal inventory.
Lesso
n 2 Situational
Activity
( 1:
PossibleSimulation
answers only. )
Response
1 What is your
may stand
vary. on the
. Reproductive
2 How Health Bill?
do you address the need for more information
. advocacy
Solid Waste on the Ecological
Management?
3 Where will this city be 4
. What
4 from
years is now?
your leadership doing on the need for housing
. relocation of our urban
illegal
settlers?
5 How do you alleviate traffic
. congestion in the city?
Lesso
n2
Activity
Social Media
( 2: Scenario
Possible )
answers
Informatio The situation of the parties involved in the video,
ut including b
( nWhat
needs not limited to the bully, the victim, the school administrators, the
nee
information do classmates, the parents, and the first-hand witnesses
d?)
you
Sources News sites, First-hand Sources of Information
( Where will
of )
you get
informati
them?
on
Access to Web Browsing, interview and or communicate intent to the
( How will )
the parties directly involved
you access
informatio
them?
n Evaluate
( How will you
information Check credibility of websites, do background check of the
quality of
check the sources of information
information?
)
Organize
( How will you
information Recordings of interviews and other means of correspondence
store
organize and
them?)
Communicate
( How will you
information Post on social media account, narratives, etc.
communicat
create and
e them?)
Key to Answers

( 3: n Ethics
( ty 4: News Online
Website Address/
Name
https://adobochronicles.
com/
pinoypolitics.altervista.org
thephilippinechronicle.com
sowhatsnews.wordpress.
com
eritastimes.com
20
Less
on 2 Informatio
Activit
yAnswers may vary based on personal inclination.
Ratings will be absed on the Rubrics
provi
ded.)
Less
on 2 Detecting Fake
Activi
Students can search a host of other possible
just
answers of
someonline. The answers below are
the websites.)
What it does
THE ADOBO is your source of
to-date, unbelievable
CHRONICLES up-news. Everything
on this
you site is based on fact, except for
read
( thelifted
lies.https://adobochronicles.com/a )
from bout/
This account has been suspended as
itcompliant
is not with the regulati.
community on
( lifted http://pinoypolitics.altervist)
from a.org/
The Philippine Chronicle
satirical
is one ofwebsites,
the many
( Launched
lifted from just last July
hashtag/content/382094/th
https://www.gmanetwork.c
2014.
list-of-pinoy-fake-
ink-before-you-click-
om/news/
news-sites/story/).
This website, which started -
out
sult in boredom
of 2011 as a in
“rethe office,”
commotion
has always among -
createdFilipino
( cia lifted from
netizens and politi
news/hashtag/content/382094/
ns https://www.gmanetwork.c
click-list-of-pinoy-fake-
think-before-you-
om/
news-sites/story/).
An apparent pun of the Latin word “Veritas”
meaning truth and “irita” or annoy in Tagalog,
The Eritas Times needs more careful eyes to see
through its “authority and credibility.” Its layout
looks like that of a legitimate newspaper, so you
wouldn’t immediately realize it’s a fake news site
unless you see its copyright period way - down be
low: 2014-2070 (lifted from https://www.gmanet -
work.com/news/hashtag/content/382094/think-be -
fore-you-click-list-of-pinoy-fake-news-sites/story/).
Key to Answers
References
Janis Karklins, foreword to Media and Information Literacy Curriculum for Teachers
Paris: UNESCO, 2011, https://unesdoc.unesco.org/ark:/48223/pf0000192971

“Effective Communication”, accessed last January 2, 2019, https://huddle.

eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

“What is Media Anyway?” YouTube Channel MediaSmarts, accessed last January 3,

2019, www.youtube.com/watch?v=bBP_kswrtrw

“Word Cloud Generator”, accessed January 14, 2020, https://bigcrunch.io/v/

nAEdNnc7nssE4Xi77EhSJg

Wilson, C. et.al., “UNESCO Media and Information Literacy Curriculum for Teachers”,
ISBN 978-92-3-104198-3, 2011

Teaching Guide for SHS: Media and Information Literacy, CHED in collaboration with
the
PNU Quezon City: 2016, electronic version. https://www.academia.edu/39154647/
Teaching_Guide_for_Senior_High_School_MEDIA_AND_INFORMATION_
LITERACY_CORE_SUBJECT

“About Us”, accessed last August 9, 2019, https://adobochronicles.com/about/

“Think Before You Click: List of Pinoy fake news sites”, accessed last July 12, 2019,
https://www.gmanetwork.com/news/hashtag/content/382094/think-before-
youclick-list-of-pinoy-fake-news-sites/story/

21