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  • Exam # 1 - Review Sheet (Chapters 1 - 9)

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    mwai joram
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    This document provides a review sheet for Exam #1 in a Retail Marketing course. It lists the chapter topics covered in the exam, including retail strategy, institutions, information systems, research methods, store formats, multi-channel retailing, consumer behavior, and trading areas. The exam will cover the key concepts from chapters 1-3 which discuss the retail environment, value creation, and strategy. It will also address chapters 4-9 focused on retail institutions, information systems, research, store types, non-store retailing, consumer characteristics, and market areas.

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    This document provides a review sheet for Exam #1 in a Retail Marketing course. It lists the chapter topics covered in the exam, including retail strategy, institutions, information systems, research methods, store formats, multi-channel retailing, consumer behavior, and trading areas. The exam will cover the key concepts from chapters 1-3 which discuss the retail environment, value creation, and strategy. It will also address chapters 4-9 focused on retail institutions, information systems, research, store types, non-store retailing, consumer characteristics, and market areas.

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    18 views1 page

    Exam # 1 - Review Sheet (Chapters 1 - 9)

    Uploaded by

    mwai joram
    This document provides a review sheet for Exam #1 in a Retail Marketing course. It lists the chapter topics covered in the exam, including retail strategy, institutions, information systems, research methods, store formats, multi-channel retailing, consumer behavior, and trading areas. The exam will cover the key concepts from chapters 1-3 which discuss the retail environment, value creation, and strategy. It will also address chapters 4-9 focused on retail institutions, information systems, research, store types, non-store retailing, consumer characteristics, and market areas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Retail Marketing Prof.

    Birrittella
    MAR 4231 Exam # 1 – Review Sheet

    Exam # 1 – Review Sheet (Chapters 1 - 9)


    Chapter 1 Chapter 4 Chapter 8
     Retailing  Retail Institution  Retail Information System
     Channel of Distribution  Chain  Data-base Management
     Sorting Process  Franchising  Universal Product Code
     Multi-Channel Retailing  Product/Trademark &  Electronic Data Interchange
     Exclusive, Selective, Business Format  Marketing Research in
    Intensive Distribution Franchising retailing
     Retail Strategy  Vertical Marketing System  Marketing Research Process
     Total Retail Experience  Dual Marketing  Secondary Data
     Customer Service  Primary Data
    Chapter 5  Survey
    Chapter 2  Strategy Mix  Semantic Differential
     Value Chain  Wheel of Retailing  Observation
     Expected & Augmented  Retail Life Cycle  Mystery Shoppers
    Customer Service  Convenience Store  Experiment
     Consumer Loyalty  Supermarket
     Good Retailing  Supercenter Chapter 9
     Service Retailing  Department Store  Trading Area
     Rented-goods services  Full-line Discount store  Geographic Information
     Owned-goods services  Membership Club Systems (GIS)
     Nongoods Services  Primary Trading Area
     Ethics Chapter 6  Secondary Trading Area
     Social Responsibility  Single-Channel Retailing  Destination Store
     Consumerism  Multi-Channel Retailing  Analog Model
     Nonstore Retailing  Regression Model
    Chapter 3  Direct Marketing  Gravity Model
     Retail Strategy  Data-Base Retailing  Reilly’s Law of Retail
     Organizational Mission  Specialog Gravitation
     Sole Proprietorship  Infomercial  Huff’s Law of Shopper
     Partnership  Video Kiosk Attraction
     Corporation  Economic Base
     Objectives Chapter 7  Effective Buying Income
     Image  Demographics & Life-styles  Buying Power Index
     Positioning  Reference groups
     Mass Merchandising  Personality
     Niche Retailing  Attitudes & Motives
     Target Market  Consumer Behavior
     Controllable Variables  Consumer Decision Process
     Uncontrollable Variables  Stimulus
     Tactics  Extended, Limited, &
    Routine Decision Making
     Consumer Loyalty

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