PERSONAL BRANDING MASTERCLASS: Marketing Yourself Effectively

Personal Branding and Leadership in the workplace

Adebayo Ajayi
 ABOUT ME

Adebayo's passion in life is simple “To help you achieve all round
excellence in life using proven principles”. He is a personal excellence
coach with practical results.
He has been on this journey for more than 10years. Graduating with a
distinction (MSc) in oil and gas engineering from the prestigious Robert
Gordon university Scotland UK after bagging a 1st class degree in
chemical engineering from covenant university while emerging as the
best graduating student in the department. Adebayo is your go to person
for sustainable learning.
He has spoken on various platforms and he has also co-authored four
books (God’s word for your academics, success handbook, renaissance
man and learning boost) and authored a book called mental illumination.
 ABOUT ME
As a Social Entrepreneur, he is the Team lead of Success
Within International, an organization with the mandate to
raise people of outstanding success for global relevance.
He is an analytical supply chain professional, handling all
aspects of process and production functions.
Commercially astute and business-focused, with strong
knowledge of organization and project management.
“Nothing short of excellence” is his mantra and that's
what you encounter when you come in contact with him.

He is married to his beautiful friend of many years, Kate

and has an adorable son, Nathan.
 WHAT IS PERSONAL BRANDING ?

• Personal branding is the practice of marketing

people and their careers as brands. It is an ongoing
process of developing and maintaining a reputation
and impression of an individual, group, or
organization ~ Wikipedia

Your brand is what other people say about you when you’re not in the room. Jeff Bezos, CEO &Founder of Amazon
 Your PERSONAL BRAND is how YOU market yourself
and your value to others

• What makes you unique?

THE BRAND • What’s your competitive edge?
YOU? • What are the three words that come to the mind
when people think of your name?
If you want to succeed in the workplace, you need a well-defined
personal brand that supports your company’s mission.
THE
BRAND
STORY
 BENEFITS OF BUILDING A STRONG
PERSONAL BRAND IN YOUR WORKPLACE

. • Enhances your self awareness

. • Helps you clarify and reach your career goals
. • Creates visibility and presence
. • Offers more control and power for you
. • Offers resilience and early career growth
. • Helps you standOUT amongst your peers
BUILDING YOUR BRAND
BUILDING YOUR BRAND
 INTRINSIC FACTORS: Building Your Brand in your Career
• To build your personal brand in your career, you

1. Unconscious Competence on the job have to be willing to learn. No matter what

university you graduated from or what grades you
had, professional life will be very different from
college.
• Be prepared to have a million questions pop up
every day regarding what you're doing. It might
take you days to get a hang of your duties at your
new job, so show management that you are
coachable, paying attention and always willing to
learn new things.
 INTRINSIC FACTORS: Building Your Brand in your Career

2. Be Consistent

it’s much easier to get recognized in your work place if

you ALWAYS DELIVER VALUE

The more consistent your are, — whether via words,

design, offerings or deliverables the stronger your brand.

Your brand should build awareness and develop trust

and loyalty amongst your colleagues and employers.
 INTRINSIC FACTORS: Building Your Brand in your Career

3. Be Genuine

There’s an easy way to develop your personal brand—and that

is to be genuine and authentic.

Brand authenticity makes stronger connections in the

workplace. Genuine messages and ideas resonate more
powerfully with people.

With authenticity, you CARVE a NICHE for yourself in your

workplace.
 INTRINSIC FACTORS: Building Your Brand in your Career

4. Have the end in mind

“If you aim for nothing, you'll hit it every time.”

A critical aspect of personal branding is having a GOAL.

This requires knowing the value you want your brand to

portray, setting specific measurements criteria to monitor
progress and not just doing everything that comes your way.
BUILDING YOUR BRAND
 EXTRINSIC FACTORS: Building Your Brand in your Career

1. Appearance

You don’t have a second chance for your first impression and
most times your first impression is your physical appearance.

Your image needs to;

• Reflect your skills, talents and authentic style
• Aligned with your goals and values
• Be consistent
• Reflect your company’s culture

Always ask yourself, would MY MANAGER WEAR THIS?

 EXTRINSIC FACTORS: Building Your Brand in your Career

2. Effective Communication

Communication is key to managing your brand in your

workplace.

Its your responsibility to communicate your personal brand in

every way you can, silently and loudly.

Lets consider this scenario.

Two managers could have the same thing to say, but one says it
in a way that keeps the employee’s spirits high, while the other’s
approach leaves the employee with a deep sense of
disappointment.

Which manager will be seen as a more effective leader?

The same goes for employees.
 EXTRINSIC FACTORS: Building Your Brand in your Career

3. Attitude

Your attitude is a critical part of your brand; it should always

reflect what your brand stands for.

• How do you want to be viewed by others?

• Ask a colleague how you are perceived in the office
• If it doesn’t align with what your brand stands for, you need
decide what you can do to improve it.

Your attitude mostly determines your career success.

A positive attitude causes a chain reaction of positive

thoughts, events and outcomes. It is a catalyst and it
sparks extraordinary results. ~ Wade Boggs
 EXTRINSIC FACTORS: Building Your Brand in your Career

4.Your Confidence

It is the belief in your ability to succeed that stimulates action.

Confidence establishes credibility, creates inner strength and allows us

to positioning ourselves for success.

Confidence helps you market your personal brand effectively.

Believe in yourself! Have FAITH in your abilities! Without a

humble but reasonable CONFIDENCE in your own powers you
cannot be Successful of HAPPY~ Norman Vincent Peale
 FINAL NOTE
LIVE YOUR BRAND
One of the ways you can make building a personal brand difficult on yourself is to separate your
brand from who YOU are.
Be YOU!
Improve YOU!
Confidently market YOU!
ANY QUESTION
Follow me
@successbayo