NAME: ARCANGEL, DOWELL D.
SECTION: BABR 1-2N
"Defining Globalization"
ROLAND ROBERTSON
 Compression of the world
 Intensification of consciousness
 Realized through modernism
 Done through several phases —
primeval, impetus, fight for hegemony
and phase of uncertainty
 Glocalization perspective
 Global cultural perspective
 Closely linked to the contours and naure
of modernity
 Relations between global human
situation
 Comparative interaction of different
forms of life
 He discussed the global order by
formulating types and subtypes of word
order
 Globalization as a subject
 Globalization as a process
 Comparative interaction of different
forms of life
 Globalization as a process with a long
history
 Globalization is a universal process
 Individuals and local groups adapted to
the glocal world
 Process of homogenization,
hybridization and creolization
GEORGE RITZER
 Expansion of relations
 Process of colonialism, westernization
and easternization
 Globalization as the main factor in the
analyses of cultures and values systems
 Cultural and media imperialism
 Culture dominating other cultures
 Colonialism is the consequence of
imperialism
 Widespread of colonial power due to
cultural colonialism
 Grobal perspective
 Emphasized the imperialistic ambition
of nations, corporations and other
geographic areas
 He showed different processed and sub-
processes opposite to glocalization
 Proccessed connected to grobalization
—Capitalism and Americanization
 McDonalidization perspective
 Process of McDonaldization based from
four dimensions: efficiency,
calculability, predictability and control
 Homegenization and standardization of
cultures