ARCANGEL, DOWELL D.

BABR 1-2N

I. Identification (10pts):

1. This study in 1930s focused on the impact of motion pictures on children and Hitler’s
monopolization of mass media.
-THE PAYNE FUND

2. The director of the film, War of the Worlds that influenced the development of a theory.
-ORSON WELLES

3. This theory refers to how people tend to remain silent when they feel that their views are in
the minority.
-SPIRAL SILENCE

4. The book from which the magic bullet and hypodermic needle theory is based on.
- PROPAGANDA TECHNIQUE IN THE WORLD WAR

5. To whom the messages in the two-step flow theory is directed to.

-OPINION LEADERS

6. A set of logical tested and systematically interrelated proportions that have been developed
through research, describing and explaining some social phenomena is a set of logical tested
and systematically interrelated proportions that have been developed through research,
describing and explaining some social phenomena
-THEORY

7. In this theory, it is said the public essentially cannot escape from the media's influence and
therefore considered as a “sitting duck”.
-HYPODERMIC NEEDLE THEORY

8. This is what it aims to catch when theories are referred to as nets

-WHAT WE CALL THE ‘WORLD’

9. This theory is the creation of public awareness and concern of salient issues by the news
media.
-AGENDA-SETTING THEORY

10. The author of Spiral of Silence Theory.

-ELISABETH NOELLE-NEUMANN
II. (50 pts.) Learning the different communication theories its elements, think or imagine of a
situation or event where you can apply each of the following theories:

1. Magic Bullet or Hypodermic Needle Theory

2. Two-step Flow of Communication

3. Agenda-setting Theory

4. Spiral of Silence